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Posts Tagged ‘Eduardo Saverin’

Rosanne Cash, Donald Trump’s Latest Nemesis & Lessons in PR From Tina Brown’s Landlord

LunchAtMichaelsWe missed Judy Collins by a day, but I spotted Rosanne Cash deep in conversation with bookseller-to-the-1-percent Glenn Horowitz. While the celeb wattage at Michael’s was uncharacteristically low today (hunky actor Chris Pine’s dad was there, though), the usual suspects — all stars in their own lives, don’t you know — were out in force making the Wednesday lunch scene to see and be seen.

I was joined today by Tom Goodman, founder of Goodman Media International, the New York City-based public relations firm he founded in 1996 after 20 years in corporate PR for CBS, ABC and J.Walter Thompson. Just before hanging out his own shingle, he toiled as head of communications for CBS News and CBS Inc. “I was out in the Westinghouse merger,” Tom told me, between bites of chicken paillard. “The timing was perfect — and so much of life depends on luck and timing.” Don’t I know it. “I had some good contacts at CBS, and they helped so much.” I bet. He started with three very high-profile clients — British Airways, Sony and MSNBC — and since opening his office (which now has very swanky digs with a stunning view of Times Square) has “represented every major network and cable network at one time or another.”

Diane Clehane and Tom Goodman

Diane Clehane and Tom Goodman

I met Tom (where else?) in this very dining room and have always been impressed by the diverse roster of machers, moguls and media mavens his firm represents. His staff of 25 handles the media relations, social media, product launches and event publicity (among other services) for media bigwigs like PBS and Reader’s Digest, iconic institutions and organizations, including The Hospital for Special Surgery and Joe Torre‘s Safe at Home Foundation.

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Moguls on the Menu: Brian Grazer, Tom Freston and Isaac Mizrahi

1003_mockup.gifWe missed LL Cool J by a day. Oh, well. That’s the great thing about Michael’s: If it’s Wednesday, you can pretty much count on an interesting scene.

Today, there was plenty of tasty people watching. On the menu: Brian Grazer and Tom Preston (together!), one of our favorite designers (Isaac Mizrahi, who, we’re happy to report, wasn’t wearing those unfortunate sandals he chose for a recent appearance on QVC) and, just for good measure, a random reality star (Ramona Singer who, was no doubt dishing the dirt on the newest Housewives to join the New York City catfight. This season’s previews look downright scary!)

I was joined today by EIC Dara Caponigro and publisher Jennifer Levene Bruno, the dynamic duo at the helm of  Veranda, a magazine devoted to showcasing the homes, gardens and passions (by which we mean plenty of jewelry) of the moneyed but genteel set. The typical reader’s median household income is $149,000. Veranda isn’t a magazine to flip through while you’re in the elevator on the way to your apartment, but is best enjoyed sitting in your living room sipping a glass of wine. Get the picture?

This year marks the magazine’s 25th anniversary, and Dara just celebrated her second year at the helm, having assumed the title from founding editor Lisa Newsom, whose new book The Houses of Veranda is a stunning coffee table tome. Dara, formerly a founding editor of Domino (another one of our favorites!) told me she had long been an  admirer of Veranda‘s “gracious tone” and wanted to continue with the magazine’s mission to “make Veranda about living well through the lens of home.” Since taking the top spot on the masthead, she’s expanded the book’s jewelry coverage (“Our readers are collectors”) and “beefed up the front of the book.” I told her I loved the “Personal Luxuries” column where style makers from around the country share their lists of must-haves from perfume to pillows. “That’s one of our most popular features,” said Dara whose love of gracious living was something she inherited from her mother who was a decorator.

Jennifer, who is only the magazine’s second publisher, is equally enthusiastic about the book. “Everything in the magazine is carefully curated,” she told me. Advertisers obviously like what they see. In Jennifer’s first full year with Veranda, ad pages were up 17% with over 95 new brands.

Michael McGraw, Dara Caponigro, Diane Clehane and Jennifer Levene Bruno
L to R: Michael McGraw, Dara Caponigro, Diane Clehane and Jennifer Levene Bruno

Dara and Jennifer have been working as a team for about 18 months. “[Hearst president of marketing & publishing director] Michael Clinton knew what he was doing,” said Dara. The duo spends a lot of time traveling around the country hosting panels with industry leaders and talking to readers.

Some of their stops this year have included Atlanta (“The women in the south love dishes!” said Dara) and Los Angeles, where they hosted a ‘Bucket List’ panel on decorating with celebrated designers, including Mary McDonald of Bravo’s Million Dollar Decorators. Their winning formula is obviously working. Published six times a year,  newsstand sales are up 7 percent and, says Jennifer, 35 percent of the ad pages year-to-date through July-August are ”new business.” See, gracious living does pay.

Here’s the rundown on today’s crowd:

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