Akhtar has been in the fashion writing business for more than a decade. She was most recently Fashion Director for FashionETC.com, but prior to that she held positions at NYMag.com, Style.com and NYTimes.com.
Posts Tagged ‘Elle’
David Beckham is a sexy soccer superstar, so it makes sense that the British Elle is putting him on its Olympics issue, due out May 30. According to the Daily Mail, the cover marks the first time a man has appeared on the front of British Elle by himself, and Beckham’s first appearance on a women’s magazine.
Lorraine Candy, Editor-in-Chief of the title, said Beckham was a perfect choice. “He is an icon and Elle is known for featuring icons on its cover,” Candy told the Daily Mail. “This is a first for us on the newsstand and I believe he is loved by men and women alike. Anyway, who doesn’t want to see a picture of one of the world’s most handsome men on the front cover of a magazine? It will be a collector’s issue.”
Calling it a collector’s issue is a bit of a stretch. Hasn’t everyone seen Beckham half naked by now? We’ll tell you what would make it a keepsake: If Beckham finally dished on what he really thinks about “Spice World.”
Does anyone care about Jessica Simpson anymore? Is that still a thing? Elle is sure hoping it is, because they’ve plastered her naked and pregnant on its April cover.
Somewhere, Demi Moore is thinking, “I did it better.”
March is an important issue for fashion magazines, so it’s good to hear that many of them are seeing strong ad sales. As the reports roll in, let’s look at the big winners so far.
Ad Age reports that Vogue sold a massive 443 ad pages for its March issue, up four percent from last year. InSyle, according to min, racked up 347 pages, making it the biggest March issue ever for the magazine. Elle also had successful results for the all-important spring fashion preview, grabbing 319 ad pages. Harper’s Bazaar and W both crossed the 200 page mark, with 271 and 204 ad pages, respectively.
The strong showing can mean good things for the economy. Nina Lawrence, Vice President and Publisher at W, explained to Ad Age, “Spring is the introduction of the new season that ignites the engine for consumers to spend.”
E. Jean Carroll, Elle magazine’s 69-year-old relationship advice diva, who helps readers solve such mysteries as “what to do when your man won’t bathe?” has a new venture, called “Tawkify.” The undertaking is a dating service all done over the phone.
But enough about that. Carroll is a great talker, as displayed by this interview in The New York Observer. Here are some choice quotes.
On a college sex survey she conducted:
“I was going to write a book, but I was so overwhelmed with the data. Sixty percent of college kids have tried anal sex. That threw me for such a loop, I couldn’t write… I don’t know what I expected, BUT MY GOD! Apparently, porn has had a huge influence, so everyone wants to try it, right? By everybody, I mean dudes.”
There are couple of new staffers to the Details editorial staff. James Oliver Cury has been named online editorial projects manager. In the role, Cury will be responsible for all digital editorial product, including content partnerships, e-commerce, and app development.
Cury arrives Details from another men’s magazine–Maxim, where he worked as online editorial director.
Rachel Rosenblit is the new entertainment editor at Details. She’ll be in charge for booking celebrity features, editing entertainment content in the Culture section, and covering film and television for the magazine.
Prior to joining Details, Rosenblit was associates editor of features at Elle magazine.
“Both James and Rachel are valuable additions to the Details family,” Dan Peres, Details editor-in-chief, says. “I look forward to working with them as we continue to grow our brand, and I am excited to further develop our digital efforts as we build the presence of Details.com as a leading men’s style and culture destination.”
Cury and Rosenblit’s appointments begin immediately.
Martinez has been serving as a consultant to Details since the summer, and before that was Vice President, Brand Publisher at Elle.
“Over the past five months we’ve made great strides in the print, digital and social areas of the brand,” said Martinez. “I am thrilled to be able to build on that success with Dan Peres and the entire Details team.”
Elle has named Blair Schlumbom as its new Associate Publisher, Advertising. Schlumbom comes to Elle from Teen Vogue, where she held the same title since last year. Before that she held Associate Publisher positions at Allure and Gourmet.
Kevin O’Malley, Elle’s Senior Vice President, Publisher and Chief Revenue Officer, said Schlumbom’s experience will help the magazine grow. ”She brings a great combination of experience, extensive market relationships, and a marketing-driven skill set,” explained O’Malley. “Her management roles at several different fashion and luxury lifestyle titles will be a great asset to help fuel the creative strategies and integrated ideas that define Elle.”
Schlumbom’s first day is October 24.
More Hearst news! Kevin O’Malley has been tapped by Hearst to be Elle’s Senior Vice President, Publisher, Chief Revenue Officer. O’Malley comes to Elle from Esquire, where he held almost the exact same title.
Michael Clinton, President, Marketing and Publishing Director for Hearst Magazines, says that O’Malley’s ability to expand the Esquire brand will benefit Elle greatly.
“Kevin has shown a tremendous amount of innovation and creativity during his time at Esquire and developed thoughtful, multi-platform programs with major advertisers ranging from Lincoln to Hugo Boss,” explained Clinton. “His expertise in the luxury and fashion space, coupled with his ability to understand how to take a magazine brand well beyond the page, makes him a perfect fit for Elle.”
O’Malley’s replacement at Esquire is expected to be named shortly.
On Monday minonline is going to release its report on first half ad pages for monthly magazines, but today The New York Post offered some insight into how the top fashion magazines did.
Elle is the big winner, with a 15 percent increase in ad pages to 1,082, up from just 940 in the first half of last year. Coming in second is InStyle with a 14 percent gain, followed by Vogue with a gain of 11 percent. That’s good news, but even better news was just posted by min in a preview of its ad page report:
With 87 titles out of the 152 magazines that we track showing upward gains year-to-date (January-June 2011 vs. 2010), the small +1.44% cumulative differential suggests that print is holding its own in 2011.
Now that’s the way you start a weekend!
Or with a beer or five. Either way.