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Posts Tagged ‘Elle’

Hearst Cuts Two Online Editors

Some unfortunate news out of Hearst Magazines: Amina Akhtar, Elle.com’s executive editor, and Abby Gardner, digital director of Cosmopolitan, have both been let go.

Akhtar has been Elle’s executive online editor since May of last year. Prior to that she launched and edited FashionEtc.com, and before that spent four years as a fashion editor for New York.

Gardner had been digital director at Cosmo since last October. She was a site director at Marie Claire before that.

Mashable reports that more Hearst layoffs are on their way, so we’ve reached out to the publishing house for comment. We’ll update when we hear back.

Celebrities Aplenty on September Covers

The September issues for magazines are a big deal, and so they typically try and land a big name for the covers. But seeing as movie stars haven’t helped move magazines lately, who will we see when the September glossies hit the newsstand? Let’s review some of the big players, via WWD’s thorough report on the subject:

  • T: The New York Times Style MagazineRooney Mara
  • VogueJennifer Lawrence
  • ElleKate Upton
  • GlamourJennifer Aniston

Cover Battle: Entertainment Weekly or Ellle

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week we have Entertainment Weekly squaring off against Elle. For its latest cover, EW went with a photo of Michael C. Hall almost completely submerged in a giant vat of sangria. Hey, reminds us of last Friday night! Thank you! We’ll be here all night.

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Elle Launches Google Glass App

Google Glass is stupid. If you wear Glass, there is a 100 percent chance you will lose friends. The tech blogs and Google won’t tell you this, which is why we are. FishbowlNY cares about you. Now with that being said, we understand why brands want to get in on Glass. Nothing wrong with trying to profit off of idiots. This is exactly why Elle has created an app for Glass.

Elle’s app is significant because this is a pioneering effort. Hearst is now the first magazine company to create and launch a Glass app. The details are a bit vague as to what, exactly, the Elle app will do, but here’s what Hearst had to say about that:

Elle Glassware curates the best content from Elle’s most widely read and shared sections online, including Elle Dispatch, a fashion and culture news blog that provides read-aloud excerpts and bundled photos and video; daily fashion inspiration from Street Chic; magazine-like photo Lookbooks that Glass users can swipe through; and horoscopes, which allow the user to change astrological signs within the Glassware. While using the Glassware, users can share articles and photos with contacts and create reading lists and shopping wish lists that can be revisited later from a mobile or desktop device.

Okay, the last part — taking pictures of things you want to buy while using Glass — is sort of cool. But let’s be honest, you can already do that with your phone. We know, “Glass is way different than that!” Sure, sure it is.

We support Elle’s decision to launch a Glass app, but please understand we will never support using Glass. But hey, to each his own.

Not really.

Elle Names Accessories Director

Maria Dueñas Jacobs has been named Elle’s accessories director. Jacobs most recently served as senior accessories editor for Glamour, where she had been since 2006.

Prior to her time at Glamour, Jacobs worked at Vogue and as a consultant.

Jacobs begins at Elle May 20.

Nicki Minaj Gets a ‘Make-Under’ for Cover of Elle

Nicki Minaj without crazy hair or makeup is alright with us.

Taylor Swift Doesn’t Sell Magazines

Poor Taylor Swift. So young, talented and rich and yet… Her face doesn’t sell magazines. Swift has appeared on the cover of a slew of glossies — from Vanity Fair to Glamour to Elle — but unlike The Kim Kardashian Effect of years ago, her image doesn’t mean much.

According to WWD, each time Swift has appeared on a cover, the sales have been nowhere near what would be expected. When Swift was on Vogue, the issue only sold 329,371 copies. That was way below Lady Gaga’s issue, which registered 602,000 issues sold. Her Cosmo cover ended up being the worst-selling issue for the magazine. And while Swift’s Glamour cover was good 443,000 copies sold, once again the songstress was beaten out, this time by Lauren Conrad. Now that’s depressing.

The evidence is clear: A Swift cover doesn’t guarantee better sales. So the only question now is, how long until Swift writes a break up song about magazines?

Elle Adds Two

Elle magazine is beefing up its staff by adding Carmen Borgonovo and Lori Goldstein.

WWD reports that Borgonovo will be working on Elle Accessories, while also maintaining her role as editorial director of My-Wardobe.com. Prior to her time at the e-commerce site, Borgonovo worked as British Harper’s Bazaar’s senior style director.

Goldstein will serve as a fashion editor at large. She will report to Elle’s creative director, Joe Zee.

Cover Battle: Businessweek or Elle

Welcome back to another FishbowlNY Cover Battle, our weekly feature that asks readers to pick the better of two fantastic magazine covers. This week we have Businessweek versus Elle. Businessweek bounced back after an unusually bad cover last issue to bless us with this ultra-creepy one. If you stare at this lady long enough you’ll have nightmares for at least a week, which — fittingly enough — is the same effect stepping into a Walmart can have.

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How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)


In his over 20 years in the fashion business, Elle creative director Joe Zee has worked for such titles as Details and Allure and styled advertising campaigns for companies like Gap and DKNY. And, in our Media Beat interview, the Toronto native and star of Sundance Channel’s All On the Line with Joe Zee was very clear about how he got to the top.

One: he worked for people he could learn from, namely legendary fashion stylist and editor Polly Mellen. (“She taught me what it was like to have a passion for something.”)

And, two, he worked his butt off. “I won’t put stock in people who tell me they wanna work in fashion, because they wanna be glamorous. They wanna be famous. They wanna be well known,” he said. “If you wanna be those things, wrong business.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does

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