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Posts Tagged ‘Elle’

Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does


As creative director for Elle, Joe Zee describes his as an “interesting, sort of nebulous title.”

“I work with all the visuals from cover to cover, so when you read the magazine, whether it’s the model, the celebrity, the styling, the fashion, the photography, all those things come into my play,” Zee explained in our Media Beat interview. “It’s really sort of helping to define a visual signature for the magazine.”

And @mrjoezee gets pummeled with questions daily from women trying to mimic the seemingly effortless style of their favorite celebs. The number one question he gets? No, not that white pants after Labor Day thing — seriously, are we still discussing that?

“I think the biggest question I get all the time is people want my job. How do I do what you do?” said Zee. “I love my job, and it definitely is glamorous after all these years. But there was a lot of years of no glamour to get to that point.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

Elle‘s Joe Zee Puts It All on the Line for Sundance Channel


In All on the Line with Joe Zee, Elle creative director Joe Zee helps struggling fashion designers save their businesses. And, although reality shows come a dime a dozen these days, Zee says the decision to step in front of the camera for Sundance Channel was not taken lightly.

“I loved the idea of being able to do this, but it was important to me that it be authentic. It was important to me that it be original, and that it would be genuine, and that I could actually come in there and help people,” Zee said in our Media Beat interview.

And he says that the many sides of his personality you see in the show are the real deal.

“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it. If I’m mad at you, I’m really mad at you and, if I’m really excited about you, I’m really excited about you. And those moments exist with or without what’s going on. So, I think my reality TV experience is the fact that I can be myself.”

Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

Elle‘s Joe Zee Puts It All on the Line for L.A. Fashion

For two seasons of Sundance Channel‘s All on the Line with Joe Zee, Elle creative director Joe Zee was part mentor, part professor and part psychologist for struggling fashion designers. But, for Season 3, Zee said it was time to shake things up a bit.

“We had done seasons one and two in New York, and not that it’s tapped out, but it’s time to sort of really grow what the series can be about,” he explained in our Media Beat interview. “And I think West Coast fashion has really sort of evolved in terms of what the importance of it has been in the past few years. And also this is the world I live in. The celebrity culture in America is huge and only getting bigger, and what someone wears on the red carpet, on television, or in the media can ultimately change a struggling designer’s business.”

So, how much does Zee’s on-screen persona align with the real thing? All of it, he says.

“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it.”

Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

Vogue Bests Competition with Big September Issue

It’s tough to beat Vogue. That’s the case quite often when it comes to the fashion magazine world, and once again this year, Vogue has proven itself a worthy competitor. We reported on the September issue ad page numbers for most fashion titles yesterday, but now we have Vogue’s, and it’s a doozy.

WWD reports that Vogue’s September issue registers a whopping 658 ad pages, the most it has had since 2008. The next closest fashion mag was Elle, with 400 pages InStyle, with 440 pages.

Like we said, it’s not easy beating Vogue. But maybe we just should’ve pointed out that Anna Wintour has no time for you fools.

Publishers Love China

For publishers of fashion magazines, the odd spending habits of readers in China is a great thing. The New York Times reports that advertisers in China are busily pouring funds into titles like Vogue and Elle, forcing the former to add extra issues and the latter to split its monthly issues in two because they’re too thick.

The ad dollars are rolling in thanks to some curious (to us) spending habits of readers. Vogue runs about $3.15 in China, a hefty amount considering the average individual earns just $733 a month in Beijing. Duncan Edwards, president and chief executive of Hearst Magazines International, added that it was common for Chinese woman earning only $15,000 per year to spend $2,000 on a purse.

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Elle Relaunches Elle Accessories

Elle is relaunching Elle Accessories, which originally debuted in 2005, but went on a hiatus in 2008. The new version will come packaged with the October issue and be available on newsstands September 18 for $4.95.

The updated title will include content from elle.com and its various social media platforms. To coincide with the launch, Elle’s website will include a “shopable accessories database.”

“Accessories are fundamental to how Elle covers fashion,” said Robbie Myers, editor-in-chief of Elle. “Elle Accessories will bring our accessory-obsessed audience the latest trends, shopping, and news through the varied lenses of our editors.”

Sounds great, but why, exactly, is Elle relaunching the magazine? According to its research, Americans spent about $36 billion on accessories last year. That’s a hell of a lot of scrunchies.

Elle Adds Website Editor

Elle has named Amina Akhtar Executive Editor of Elle.com, according to WWD. Akhtar succeeds Keith Pollock, who left Elle to join Du Jour, a luxury publication from Jason Binn.

Akhtar has been in the fashion writing business for more than a decade. She was most recently Fashion Director for FashionETC.com, but prior to that she held positions at NYMag.com, Style.com and NYTimes.com.

David Beckham to Grace Cover of UK Elle

David Beckham is a sexy soccer superstar, so it makes sense that the British Elle is putting him on its Olympics issue, due out May 30. According to the Daily Mail, the cover marks the first time a man has appeared on the front of British Elle by himself, and Beckham’s first appearance on a women’s magazine.

Lorraine Candy, Editor-in-Chief of the title, said Beckham was a perfect choice. “He is an icon and Elle is known for featuring icons on its cover,” Candy told the Daily Mail. “This is a first for us on the newsstand and I believe he is loved by men and women alike. Anyway, who doesn’t want to see a picture of one of the world’s most handsome men on the front cover of a magazine? It will be a collector’s issue.”

Calling it a collector’s issue is a bit of a stretch. Hasn’t everyone seen Beckham half naked by now? We’ll tell you what would make it a keepsake: If Beckham finally dished on what he really thinks about “Spice World.”

Jessica Simpson Poses Nude for Elle, Hopes Someone Cares

Does anyone care about Jessica Simpson anymore? Is that still a thing? Elle is sure hoping it is, because they’ve plastered her naked and pregnant on its April cover.

Somewhere, Demi Moore is thinking, “I did it better.”

Fashion Magazines See Strong Spring Numbers

March is an important issue for fashion magazines, so it’s good to hear that many of them are seeing strong ad sales. As the reports roll in, let’s look at the big winners so far.

Ad Age reports that Vogue sold a massive 443 ad pages for its March issue, up four percent from last year. InSyle, according to min, racked up 347 pages, making it the biggest March issue ever for the magazine. Elle also had successful results for the all-important spring fashion preview, grabbing 319 ad pages. Harper’s Bazaar and W both crossed the 200 page mark, with 271 and 204 ad pages, respectively.

The strong showing can mean good things for the economy. Nina Lawrence, Vice President and Publisher at W, explained to Ad Age, “Spring is the introduction of the new season that ignites the engine for consumers to spend.”

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