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Posts Tagged ‘Elle’

Elle Sets Print and Digital Records

The staff at Elle should be feeling great. In an interview with CNBC, Kevin O’Malley, Elle’s senior VP, publisher and chief revenue officer, said that the glossy’s September issue is its biggest ever, and Elle.com is booming too.

“The headline for us is it’s our largest issue ever, but it doesn’t tell the whole story,” said O’Malley. “I can tell you that one of the most significant drivers of that, is that the other milestone that we set for September: The highest total revenue for Elle.com for a single month since it launched in 1996, and the highest ever for a magazine site at Hearst.”

That’s one hell of a month. Congrats to the Elle team.

Morning Media Newsfeed: Al Jazeera America Debut | Fox News Exec Fired | Hearst Swaps Editors


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Al Jazeera Makes Limited American Debut (NYT)
There was ample attention in journalistic circles as Al Jazeera America had its premiere on Tuesday — particularly among those who could not watch. The news channel — which replaced Current TV at 3 p.m. ET — was expected to be carried by five of the country’s 10 biggest television providers, but one of those, AT&T U-verse, dropped Current, and thus Al Jazeera, late Monday night. That decision irritated some U-verse subscribers, who complained online about the company’s move and which further limited Al Jazeera America’s potential audience on Day 1. THR / Hollywood, Esq. Al Jazeera America has filed a lawsuit against AT&T over its refusal to carry the new cable news network. “Al Jazeera America made a decision to seek judicial intervention in its dispute with AT&T,” the network said in a statement Tuesday night. TVNewser The first few minutes were hosted by anchors Richelle Carey and Antonio Mora, who introduced the channel. Clips of former Secretary of State Hillary Clinton and Senator John McCain praising Al Jazeera were played, followed by clips of people on the street criticizing the existing media landscape. TheWrap / MediaAlley Al Jazeera America — the first cable news channel to launch since Fox News back in 1996 — has a lot going for it. It’s got plenty of cash, funded by the oil-rich royal family of Qatar, allowing it to hire a staff of 850, create 12 bureaus in the United States (and 70 more all over the world through Al Jazeera’s network), and it has the noble ambition to bring Americans good, solid and unbiased journalism. There’s also a lot for the nascent network to worry about. Baltimore Sun / Z on TV CNN has a lot to lose if Al Jazeera America is even a little successful. The modest ratings gains CNN has managed to make in 2013 under new president Jeff Zucker are going to disappear pretty fast if Al Jazeera America splits or even takes a bite out of the audience on big, breaking news stories. And with CNN under Zucker favoring sensational trials over coups and riots in places like Egypt, Al Jazeera could find a breaking news audience very fast.

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Amy Odell Named Editor of Cosmopolitan.com, Leah Chernikoff Editor of Elle.com

Well, that was fast. Hours after we learned that Amina Akhtar, Elle.com’s executive editor, and Abby Gardner, digital director of Cosmopolitan, were let go, Hearst has named their replacements. Amy Odell has been named editor of Cosompolitan.com and Leah Chernikoff editor of Elle.com.

Odell comes to Cosmo from BuzzFeed, where she had been since February 2012. Prior to joining BuzzFeed, she was the founding editor of a writer for New York’s blog The Cut.

Chernikoff most recently served as editorial director of Fashionista.com. Before that she was a features reporter for The New York Daily News, from 2007 to 2010.

[Editor's note: There has been a bit of a dustup over who exactly founded The Cut. Akhtar insists she was, not Odell. Odell says she was, not Akhtar. Yeah! See below for our Twitter conversation. I'm leaving this post as is until I get official word back from New York. Apologies for the confusion.]

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Hearst Cuts Two Online Editors

Some unfortunate news out of Hearst Magazines: Amina Akhtar, Elle.com’s executive editor, and Abby Gardner, digital director of Cosmopolitan, have both been let go.

Akhtar has been Elle’s executive online editor since May of last year. Prior to that she launched and edited FashionEtc.com, and before that spent four years as a fashion editor for New York.

Gardner had been digital director at Cosmo since last October. She was a site director at Marie Claire before that.

Mashable reports that more Hearst layoffs are on their way, so we’ve reached out to the publishing house for comment. We’ll update when we hear back.

Celebrities Aplenty on September Covers

The September issues for magazines are a big deal, and so they typically try and land a big name for the covers. But seeing as movie stars haven’t helped move magazines lately, who will we see when the September glossies hit the newsstand? Let’s review some of the big players, via WWD’s thorough report on the subject:

  • T: The New York Times Style MagazineRooney Mara
  • VogueJennifer Lawrence
  • ElleKate Upton
  • GlamourJennifer Aniston

Cover Battle: Entertainment Weekly or Ellle

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week we have Entertainment Weekly squaring off against Elle. For its latest cover, EW went with a photo of Michael C. Hall almost completely submerged in a giant vat of sangria. Hey, reminds us of last Friday night! Thank you! We’ll be here all night.

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Elle Launches Google Glass App

Google Glass is stupid. If you wear Glass, there is a 100 percent chance you will lose friends. The tech blogs and Google won’t tell you this, which is why we are. FishbowlNY cares about you. Now with that being said, we understand why brands want to get in on Glass. Nothing wrong with trying to profit off of idiots. This is exactly why Elle has created an app for Glass.

Elle’s app is significant because this is a pioneering effort. Hearst is now the first magazine company to create and launch a Glass app. The details are a bit vague as to what, exactly, the Elle app will do, but here’s what Hearst had to say about that:

Elle Glassware curates the best content from Elle’s most widely read and shared sections online, including Elle Dispatch, a fashion and culture news blog that provides read-aloud excerpts and bundled photos and video; daily fashion inspiration from Street Chic; magazine-like photo Lookbooks that Glass users can swipe through; and horoscopes, which allow the user to change astrological signs within the Glassware. While using the Glassware, users can share articles and photos with contacts and create reading lists and shopping wish lists that can be revisited later from a mobile or desktop device.

Okay, the last part — taking pictures of things you want to buy while using Glass — is sort of cool. But let’s be honest, you can already do that with your phone. We know, “Glass is way different than that!” Sure, sure it is.

We support Elle’s decision to launch a Glass app, but please understand we will never support using Glass. But hey, to each his own.

Not really.

Elle Names Accessories Director

Maria Dueñas Jacobs has been named Elle’s accessories director. Jacobs most recently served as senior accessories editor for Glamour, where she had been since 2006.

Prior to her time at Glamour, Jacobs worked at Vogue and as a consultant.

Jacobs begins at Elle May 20.

Nicki Minaj Gets a ‘Make-Under’ for Cover of Elle

Nicki Minaj without crazy hair or makeup is alright with us.

Taylor Swift Doesn’t Sell Magazines

Poor Taylor Swift. So young, talented and rich and yet… Her face doesn’t sell magazines. Swift has appeared on the cover of a slew of glossies — from Vanity Fair to Glamour to Elle — but unlike The Kim Kardashian Effect of years ago, her image doesn’t mean much.

According to WWD, each time Swift has appeared on a cover, the sales have been nowhere near what would be expected. When Swift was on Vogue, the issue only sold 329,371 copies. That was way below Lady Gaga’s issue, which registered 602,000 issues sold. Her Cosmo cover ended up being the worst-selling issue for the magazine. And while Swift’s Glamour cover was good 443,000 copies sold, once again the songstress was beaten out, this time by Lauren Conrad. Now that’s depressing.

The evidence is clear: A Swift cover doesn’t guarantee better sales. So the only question now is, how long until Swift writes a break up song about magazines?

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