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Posts Tagged ‘Emily Bazelon’

Women’s Site Double X To Fold Into Slate

double x.pngOur sister blog WebNewser reports that Slate.com spin-off Double X, which just launched in May, is folding into its parent Web site and becoming a separate section instead of a separate site.

Founders Hanna Rosin and Emily Bazelon said they now hope “to create a more intimate version of the community we have built, with many of the same voices and passions.”

But WebNewser is quick to point out that, although this move is being touted as a good thing, its result is less content produced for Double X, meaning layoffs are probably not far behind. Said WebNewser’s Chris Nerney:

“Sorry, but ‘a more intimate version of the community’ reminds me of Spinal Tap’s manager explaining that the smaller venues on the band’s latest tour mean ‘their appeal is becoming more selective.’”

We see Double X as a cautionary tale of online launches. Even if you have a good idea and readers, it’s not easy to make money to keep new launches alive — even when they’re backed by established brands like Slate and its owner The Washington Post Co.

Slate’s DoubleX Online Site For Women To Shut Down –WebNewser

Earlier: Online Women’s Mag Double X Launches

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Slate’s Emily Bazelon Confronts Twitter Impersonator — And Now They’re Facebook Friends

fail_whale.jpgEmily Bazelon, Slate.com editor and founder of recently launched Double X, has an interesting way of dealing with people who impersonate you on Twitter: make them your Facebook friend.

Bazelon tells the story of how she dealt with her Twitter alter ego — discovered a few months ago by colleage and Twitter phenom John Dickerson. First she attempted to go about it the “right” way, contacting the Twitter people and using the Washington Post‘s legal power. But what finally pushed her doppelganger to stop tweeting was a simple strategy: Bazelon started using her own Twitter account. First tweet: “Well turns out the way to make me twitter is to get an impersonator to prod me.”

In the weeks that followed, Bazelon received an email from her Twitter impersonator, who turned out to be a male grad student in Ireland. They spoke on the phone. Then she made him her Facebook friend. It’s not a typical ending to a stalker story, nor is it recommended for everyone, but in the new world of social media — where impersonation can be mere flattery more than attack — maybe we’ll see more of this sort of thing happening.

As Bazelon sums up: “This is what social networking is supposed to be but rarely is, right? A haltingly warm one-on-one encounter between two people who would never have otherwise met. Twitter is the land of a million two-way streets. Now I follow my impersonator on it. And that, too, is a function of the new media map we’re just beginning to navigate.”

Online Women’s Mag Double X Launches

double x.pngWay back in November, Slate chairman and editor-in-chief Jacob Weisberg told us about the three ladies that would be helming his newest spin-off venture, online women’s magazine Double X.

Today the co-editors, Emily Bazelon, Meghan O’Rourke and Hanna Rosin, managing editor Jessica Grose (previously from Gawker female-centric blog Jezebel) and publisher Peggy White, formerly Yahoo! Finance’s GM, finally unveiled Double X.

Double X has maintained the XX Factor blog, first launched on Slate in fall 2007. The success of the women’s blog — which was founded by the three editors-in-chief of Double X — spurred the development of the full-fledged online magazine and will be in the middle of the new site’s homepage.

The ambitious site will feature photos, videos and quotes “of the day,” in addition to sections about what women are thinking about right now: work and business (called “On-Ramp”) and children and family (“XXtra Small”). Double X will also host two blogs, Nick’s Dream House, which will talk about decorating on a budget, and the Oyster’s Garter, about biology and the ocean. And, it will include a women’s interest Google news feed and content from ABCNews.com.

“There’s no web site out there like Double X,” O’Rourke said in a press release about Double X’s launch. “We’ll be thoughtful without being earnest, funny without being snarky. We’ll offer a feminist viewpoint without restricting ourselves to any sort of party line. And it will be the kind of conversation men will want to eavesdrop on.”

Full release after the jump

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Slate’s Double X Lauches Today

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It’s like The Root or The Big Money – only for chicks…who don’t like women’s magazines.

NYT reports:

The new site, Double X, which is set to start publishing Tuesday, grew from a group blog created on Slate in October 2007 called The XX Factor, after the pair of X chromosomes in women. The blog featured commentary on politics, sex and culture from several women who write for Slate, including Meghan O’Rourke, Hanna Rosin and Emily Bazelon.

Just don’t confuse it with Brand X, the unmentionable competitive brand namesake free weekly. How’s that going anyway?

Slate Names Peggy White the Publisher of Upcoming Double X

Per the release: The Slate Group, publisher of Slate, The Root, The Big Money, and Foreign Policy, today announced it has named Peggy White the Publisher of Double X, a women’s online magazine launching later this year. Double X will provide provocative, lively, in-depth commentary across politics, culture, family, and other topics, while focusing on a woman’s perspective.

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Off the Media: ‘Barely A Buttock Would Leave The Leather’

This week, we leave you with our favorite quotes from our favorite New York-based meta media NPR radio show:

Guest co-host Mike Pesca, in reference to the State of the Union address: “It seems to me to be an element of kabuki, or actually it’s a lot like the Roman Catholic mass — a lot of up-down, up-down. I think that if there were no cameras there, you know, barely a buttock would leave the leather.”

Emily Bazelon of Slate saying why she could go on an AIPAC-funded junket to Israel. Her answer’s logic sure confuses us: “There’s no way that this isn’t a problematic thing to do, which isn’t to say that we shouldn’t have done it. I mean, I don’t regret that I went. But I completely see the argument that it’s troubling and creates these ambiguities and creates questions about our objectivity in covering the region.”