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Posts Tagged ‘Engadget’

Tim Armstrong Refutes Engadget, TechCrunch Sale

AOL CEO Tim Armstrong has refuted a rumor from earlier today that AOL is planning to sell Engadget and TechCrunch. He explained to AdertisingAge that the company has explored outside partnerships for investments opportunities. But a sale? Nope.

“We are planning to invest in those properties, not sell [them]” Armstrong told AdAge.

Now who/what do you believe? Armstrong or the rumor? Either way, there’s probably a lot more to this story.

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Rumor: AOL is Selling Engadget and TechCrunch

According to PandoDaily — who cites two sources — AOL is putting its tech sites Engadget and TechCrunch up for sale. The sites would have to be purchased together, and the asking price is a ridiculous $70 to $100 million. For now there are no serious bidders, but Pando says there has been interest.

And because any story involving TechCrunch wouldn’t be complete without a quote from its founder, Michael Arrington, he told PandoDaily the following:

I don’t know anything. No one tells me anything. I am not in the least bit interested [in buying back TechCrunch]. I was Team Pando all the way until Sarah Lacy fired me. That does not change my position on TechCrunch.

Serious question: If Arrington didn’t have drama in his life, would he be able to function?

Engadget Editorial Director Heads to TMZ

After hearing from a source that Joshua Fruhlinger is leaving his position as editorial director for Engadget, Joystiq and TUAW to oversee digital at TMZ, Mario Ruiz, spokesperson for Huffington Post Media Group confirmed Fruhlinger’s departure.

Ruiz commented:

“We’ll miss Josh enormously, and wish him the best of luck as he takes on his big new role at TMZ. And we’re delighted that he’ll be bringing his passion for tech and gadgets to Engadget as an ongoing contributor. In his role as editor-in-chief of Engadget, Tim Stevens will oversee Engadget’s editorial vision and execution, while Jay Kirsch, who is overseeing business for our tech sites including Engadget, will oversee the business side of the site.”

Fruhlinger added:

“Engadget, Joystiq, and TUAW are in my blood. Since 2004, I’ve worked hard to make them among the best tech news and information destinations in the world, and I feel now is as good a time as any to step aside and let the amazing teams at the sites’ helms do what they do best. Of course, moving to California to be close to my family has a good deal to do with my decision, and I look forward to seeing my parents, siblings, and their children on a regular basis.”

Our source did add that the position was mainly a business role; HuffPost Media Group isn’t looking for a replacement.

Former Engadget EIC to Pen Column for The Washington Post

Joshua Topolsky, the former Editor-in-Chief at AOL’s Engadget and founding Editor-in-Chief of The Verge, is going to have a weekly column in The Washington Post. The column, which will cover technology culture and reviews, debuts today online, and in print on Thursday.

According to a press release obtained by Poynter, the column is part of a collaboration with the Post and The Verge, a technology news site that is launching later this year. As part of this agreement, once the site launches its writers will have their content featured in the Post as well.

“I am looking forward to sharing my passion for technology with The Washington Post’s broad readership at a time when the cultural influence and accessibility of personal technology has never been greater,” said Topolsky.

Engadget Defectors Already Scooping Former Employer Aol with New Site

Last month, eight bloggers from Aol’s successful tech site Engadget defected in order to start their own site with their former boss, Jim Bankoff, who now runs a federation of sports sites called SB Nation. Their reason for quitting was that Engadget was apparently working as a permanent start-up, with 16-hour days, and no signs of improvement.

The big question when the news was announced was just how much websites needed their longstanding bloggers to be successful. Some hypothesized that the website would do just fine with a completely new staff. Do Engadget readers not care at all who writes their articles? Is there no loyalty left in the blogosphere??

Until the new site launches for the defectors, they have a temporary home at This is my next, where Joshua Topolsky, Nilay Patel, Paul Miller, Joanna Stern, Ross Miller, and Chris Ziegler are “writing editorials, covering interesting news, and producing our weekly podcast.”

And according to BetaBeat, they are already scooping Aol’s Engadget.

[Their new blog] “has already landed scoops on Google’s censorship of the App Market and the Lenovo tablet and has climbed to #31 on the Techmeme Leaderboard. Their podcast also debuted at #1 in tech podcasts in iTunes.”

We’ll see if there will be room for both the Ex-Engadgeters and Engadget once their new site officially launches.

Eight Defectors From AOL’s Engadget Start New Tech Site

Eight defectors from AOL’s tech site Engadget are starting a new tech site with their former boss, Jim Bankoff, who now runs a federation of sports sites called SB Nation, the New York Times reports.

So what went wrong at AOL? Engadget was apparently working as a permanent start-up, with 16-hour days. “We have been working on blogging technology that was developed in 2003, we haven’t made a hire since I started running the site,” said Joshua Topolsky, who was the editor of Engadget.

Sounds rough! While there will still be a brand called Engadget at AOL, Topolsky and as many as eight of the “prominent editorial and technology staff members” are leaving to start the new gadget site.

Because AOL acquired Engadget in 2005, David Carr at the Times looks at the loss of these staff members as a possible omen for what might happen now that AOL has acquired Huffington Post. “AOL has found a way to acquire what it cannot build, but it still hasn’t found a way to hang on to what it has.”