In the latest issue of The Atlantic, James Fallows puts together an impressive piece on old media vs. new media. He speaks to a wide range of people – Jay Rosen, Jeff Jarvis, Eric Schmidt – to give the article an all encompassing feel, but the meat of the piece is centered around Nick Denton and Gawker, who represent new media.

Fallows basically makes the case that Denton and Gawker are the future of media, and that though their way might seem shocking now, it’s important to realize the benefits of a rapidly changing media landscape.

The problem people have with embracing Gawker is that it doesn’t neccesarily provide real news, but that’s something that even Denton admits:

In my first ‘interview’ with him for this story, conducted over the course of nearly an hour through an instant-message exchange, he said that a market-minded approach like his would solve the business problem of journalism—but only for ‘a certain kind of journalism.’ It worked perfectly, he said, for topics like those his sites covered: gossip, technology, sex talk, and so on. And then, as an aside: ‘But not the worthy topics. Nobody wants to eat the boring vegetables. Nor does anyone want to pay [via advertising] to encourage people to eat their vegetables.’

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The Daily Show: Who said Jon Stewart took it easy on this administration? Last night he slammed Obama for breaking his promise of an “open government.” On C-Span.

MediaIte: Andrew Breitbart just launched his Big Journalism website yesterday, which is not at all why he’s suddenly prickly over Business Insider‘s very public content sharing deal with Gawker.

TVNewser: Rachel Maddow gives readers a glimpse of what her show would look like in 3-D.

Variety: Ben Silverman, NBC‘s former wunderkind, has teamed up with former “Arrested Development” stars Jason Batemen and Will Arnett to develop a digital production company called DumbDumb. We eagerly await the Web series!

FishbowlDC: Everyone’s favorite “Jersey Shore” character, Snooki, is auditioning for a job as the local weather girl.

All Things D: Google’s Eric Schmidt is having dinner with Secretary of State Hillary Clinton tonight. Maybe to hash out a way for French President Nicolas Sarkozy not to tax citizens for using the search engine to buy products?

Technology and the media converged today on the mediabistro.com Morning Media Menu podcast, when host Jason Boog of GalleyCat and Joe Ciarallo of PRNewser welcomed Peter Kafka, tech and media writer for the blog AllThingsD.com.

Jason and Joe picked Pete’s brain about a few of the things he’s been covering closely, including the joint venture between the biggest magazine publishers that he’s been calling “Hulu for Magazines.” Joe asked Pete for his thoughts on the recent press release officially announcing the project.

“They haven’t launched a thing,” Pete said. “All they’ve really done is said, ‘We have an idea, which we’ve agreed to, which is that we’re going to band together and work on distribution and sales of these products that don’t exist yet.’…But really the most important idea really is the fact that they are going to try to control distribution prior to ever building anything.”

“Right now when a magazine actually sells you a subscription they know who you are, they know what your credit card number is, they want all of that,” he went on. “And they want to be able to go to Amazon, Apple and Google for that matter and say, ‘Look, if you want to sell these magazines, you’re going to need to work through us and we’re going to set prices and we’re going to control that relationship.’ That is the most important thing right now.”

Also discussed: Vevo, Boxee, Google and the dueling Wall Street Journal op-eds from Rupert Murdoch and Google CEO Eric Schmidt. Read more of Peter’s thoughts every day at AllThingsD.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

For the past month, Rupert Murdoch‘s little kerfuffle with Google has been the center of a heated debate about how content should be aggregated.

First, the News Corp. boss grouchily warned that his newspapers’ content would be pulled from Google’s news feed, then he was reportedly working to strike an exclusive deal with Microsoft’s rival search engine Bing. Yet Murdoch continued to place ads for The Wall Street Journal on Google, and then Google’s CEO Eric Schmidt wrote an op-ed in the very same paper explaining how ridiculous Murdoch’s assumptions of content theft are.

Now, Google has fired off another round of damage control, once again putting it in layman’s terms for ailing media execs: their company is here to help, not hurt, the news industry.

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News Corp. chief Rupert Murdoch spoke last week before the Federal Trade Commission about the government intervening to save the dying media industry. He was, in short, completely against it. And now we can all read his thoughts on the future of the media, since his statements before the FTC were published as an op-ed in The Wall Street Journal today.

Days after Google CEO Eric Schmidt reminded those like Murdoch that aggregators can actually help newspapers, in the op-ed pages of the Journal no less, Murdoch couldn’t help but take a jab at the “theft” these sites perpetrate against content creators:

“Right now content creators bear all the costs, while aggregators enjoy many of the benefits. In the long term, this is untenable. We are open to different pay models. But the principle is clear: To paraphrase a famous economist, there’s no such thing as a free news story, and we are going to ensure that we get a fair but modest price for the value we provide.”

We know those “different pay models” are being discussed, we just can’t wait to see what eventually comes of it. Will News Corp.’s content finally, eventually be stripped from Google? Or will Murdoch continue to beat the anti-aggregator drum while still enjoying the benefit of all the hits thrown his way?

Read more of our previous coverage of the FTC conference: FTC Conference Panelist Jim Gaines Checks In

Murdoch’s op-ed: Jouranlism and Freedom –Wall Street Journal

Previously: Can Google Be The Answer To Newspapers’ Problems?

While Rupert Murdoch sits alone in his News Corp. castle with shoes three sizes too small, demanding that none of his publication’s content show up in a Google News search results, not everyone thinks that news aggregators will be the end of journalism as we know it. In fact, some believe that Google can actually help publications make money. And ironically, one of the arguments for that case was made in today’s Wall Street Journal, a News Corp.-owned paper that’s still paying Google money to advertise on its site.

The argument was made Eric Schmidt, Google’s CEO. Is Murdoch playing nice, or just returning the favor by letting Schmidt get some editorial space for a change?

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TVNewser: Nominees for the Business and Financial Reporting Emmy Awards we announced today. CBS gathered the most nods with 15 while PBS garnered four and CNBC and BBC America each received three.

FishbowlLA: 60 to 70 protesters gathered outside CNN‘s Los Angeles office today, protesting biased reporting by the news network of the debate over a public health insurance option.

BayNewser: A sneak peek at McSweeney’s upcoming broadsheet project.

Editor & Publisher: State Island Advance is looking for 40 staffers to take buyouts in order to avoid layoffs. The buyout offers include two weeks’ pay for every year of service up to six months of salary, along with medical coverage.

Nieman Journalism Lab: Google’s Eric Schmidt answered questions about how and why Google now distinguishes between news organizations and blogs in its search. “My guess is…it has a lot to do with the infrastructure around the writer. So a blog that’s associated with a major, legitimate organization…would be, I think, treated differently than an individual blogger who’s using his or her right of free expression to say whatever he thinks. So the presence of an editor, as an example. You know, an editor that’s not your mom.”

PRNewser: Dan Abrams, CEO of Abrams Research, spoke about the similarities between publicists and journalists at the Media Relations Summit earlier this week.

FishbowlDC: National Journal staffer James Kitfield won his third Gerald R. Ford Prize for Defense Reporting. In 1995, he became the first person to win the award more than once.

Financial Times: Google CEO Eric Schmidt said in an interview the company was thinking about buying a newspaper, but instead it will likely only help media companies make their Web sites better.

Editor & Publisher: The Associated Press is offering buyouts to over 200 veteran employees who are close to retirement.

Random Night Out: Pictures from last night’s Jamaican-themed party hosted by Thrillist.com.

Google CEO Eric Schmidt participated in a short Q&A following speech at the Newspaper Association of America convention during which he addressed the AP‘s decision to crack down on news aggregators.

With respect to the Associated Press, we at Google have a multimillion dollar deal with the Associated Press not only to distribute their content but also to host it on our servers. So I was a little confused by all of the excitement in the news in the last 24 hours. I’m not quite sure what they were referring to. But we have a very, very successful deal with the AP and hopefully that will continue for many, many years.

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A the year draws to a close get prepared for the usual onslaught of lists! We all know Time‘s Person of the Year is a non-compete, but I Want Media, which has just launched its yearly Media Person of the Year poll may provide a slightly more open playing field. Here are your choices: Arianna Huffington, Rachel Maddow, Sam Zell, Rupert Murdoch, Tina Fey, The Twitter Trio, Mel Karmazin, Jason Kilar, Eric Schmidt, and closest to our hearts, “The Laid-Off Journalist” (also, Page Six’s pick).

Think they left some out? They are also taking nominations. We would argue that due to his magazine and newspaper selling power (not to mention the YouTube fireside chats) Barack Obama is a obvious but viable choice. Also, how about the citizen journalist, or Tina Brown? Let us know your suggestions!