FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Posts Tagged ‘Eric Schwarzkopf’

Men’s Journal Publisher Chris McLoughlin Moves Over to Rolling Stone

It was just last month that we were writing about the strategic alliance between Wenner Media’s Fitness and Men’s Journal. And how that deal quickly came together through the efforts of respective publishers Eric Schwarzkopf and Chris McLoughlin.

This week, McLoughlin is on to bigger and better Wenner things. A year and a half after being appointed publisher of Men’s Journal, the magazine industry vet is moving over to Rolling Stone in the same capacity. From this afternoon’s announcement:

“We’re thrilled to see Chris apply the strategic thinking he displayed at Men’s Journal as he assumes his new role at Rolling Stone,” said Jann Wenner, chairman of Wenner Media. “Chris’s sales and marketing expertise will further redefine and expand the Rolling Stone brand as we increasingly engage and grow our audiences in both the print and digital space.”

Read more

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!

Men’s Journal and Fitness Combine Forces

Wenner Media’s Men’s Journal and Meredith’s Fitness are sick of being underdogs to titles like Men’s Health and Shape, so they’re teaming up. Adweek reports that the titles have entered into a sales partnership that they hope will entice advertisers.

By combining the titles, the pair can tell companies that their ads will now be seen via a circulation of 2.2 million, a little below Men’s Health and Women’s Health (3.3 million), but a notch above Shape (2.15 million).

The deal was proposed by Eric Schwarzkopf, Fitness’ publisher. He called Men’s Journal’s publisher, Chris McLoughlin, and the two discussed the idea. “By the time he [Schwarzkopf] got done talking, I thought, ‘This is fantastic,’” McLoughlin told Adweek.

The duo also explored each other’s offices. While Schwarzkopf loved Wenner Media’s headquarters — “I could live in their building because I just love music,” he said — McLoughlin didn’t have much to say about his counterpart’s building. He called it “interesting” and explained, “They’ve got a lot of space over there.” You lose again, Meredith.

Fitness Magazine Promotes Kristin Guinan to Marketing Director

Fitness magazine announced today that Kristin Guinan has been named marketing director. Guinan was promoted from senior marketing manager, a position she held since 2010.

Guinan replaces Jodi Marchisotta who was named associate publisher, marketing, for Meredith’s Ladies’ Home Journal magazine in December.

Guinan joined Meredith Corporation as associate marketing manager of Fitness in August 2006, and was promoted to manager in 2007.

“Kristin has been an incredible asset to Fitness over the last five years and has been instrumental in executing innovative programs across all platforms. I am confident that her knowledge will be vital to Fitness as the brand continues to find new and creative ways to connect with our readers and advertisers through integrated programs and experiential events,” said Eric Schwarzkopf, publisher, Fitness magazine. 

Read more

Fitness Promotes for New Associate Publisher

Fitness magazine has named Andrea Rogan as its new Associate Publisher. Rogan was promoted from Director Corporate Sales, where she has been since 2006. She will report to Eric Schwarzkopf, Publisher of the magazine.

“Andrea has been a key member of the Meredith Corporate Sales team for the last five years,” said Schwarzkopf. “She brings incredible mulit-platform selling experience to the brand and I am confident her expertise will be vital as we expand the range of our integrated offerings to clients.”

Fitness Names New Publisher

Meredith Corporation has promoted Eric Schwarzkopf to Publisher of Fitness magazine. Schwarzkopf had been Associate Publisher of Fitness since 2009. He will report to Tom Witschi, Executive Vice President, Meredith National Media Group.

Under Schwarzkopf, Fitness has expanded its ad pages and revenue. Tom Harty, President of Meredith National Media Group, said of the move, “Eric has proven to be an invaluable asset to the Fitness team since joining the brand.”