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Posts Tagged ‘Essence Magazine’

How to Get Your Story Idea in Essence

Essence has been the “go-to” magazine for African-American women since its debut in 1970. Therefore, if that’s your target audience, take a look at the latest “How to Pitch” feature from mediabistro.com.

The simpliest way to have your words in Essence is checking out the “Work and Wealth,” “Body and Spirit” and “Sex and Love” sections, all geared to freelancers.

“We have great relationships with all of our freelancers, many of whom are award-winners not only for us, but for other major newspapers and magazines,” says senior editor Tanisha Sykes.

The monthly publication has a circulation of 1.5 million and about 1 million unique visitors to its site.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Angela Burt-Murray Out at Essence

Angela Burt-Murray is leaving Essence as editor-in-chief. The New York Post reports that Burt-Murray told staffers this afternoon that she was relocating her family to Atlanta.

Burt-Murray spent five years running the Time Inc. magazine for African-American women.

Sheryl Tucker, who took a buyout in 2008 as editor-in-chief within Time, is returning on an interim basis to oversee Essence.

Burt-Murray caused controversy within the magazine for hiring a white woman, Elilanna Placas. After several months of freelancing, Placas was named the permanent fashion director in July.

Essence Names New Senior Director of Marketing

Antoinette Mabry has been named the new senior director of marketing at Essence magazine. She will report directly to Karen Williams, recently promoted VP of sales and marketing.

Mabry is a marketing and advertising veteran with more than 15 years under her belt.

“Antoinette’s avid enthusiasm for brands will prove to be invaluable to our marketing team as we continue to strategize and create innovative ways to engage the Essence audience,” Williams said.

Mabry was senior marketing manager at Boost Mobile, where see oversaw integrated marketing campaigns and events. During her tenure, Mabry managed the NY Emmy Award winning campaign–Boost Mobile RockCorps.

Condé Nast Retreads On Familiar Obama Territory To Sell Copies

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A Michelle Obama Glamour cover for December? We know that coming up with new and original content for women’s magazines that doesn’t feel old hat is hard, but something about Condé Nast‘s special recognition award of Michelle Obama in their “Women Of The Year” issue feels a little bit like Barack Obama winning the Nobel Peace Prize: A little unwarranted.

We know that Obamas on the cover sell copies and win prizes, and Si Newhouse certainly needs that these days. Maybe he thought enough time had passed since all the other Michelle covers that Glamour‘s issue could be considered fresh all over again?

Below, a partial gallery of Michelle covers in the last year.

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