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Posts Tagged ‘Evelyn Webster’

Time Inc. Sells Sunset’s Test Kitchen and Gardens

The sun has set on Sunset’s test kitchen and gardens in California. According to The New York Times, Time Inc. has sold sold the magazine’s seven-acre campus of gardens and buildings to Embarcadero Capital Partners.

Sunset had occupied the campus in Menlo Park since the 1950s. The space will no doubt be missed. The buildings were designed by Cliff May, who the Times described as “the father of the California ranch home.” The gardens were used by Sunset to celebrate the “farm-to-table” way of life long before it was so popular.

In a memo, Evelyn Webster — executive VP of Time Inc. — wrote that a new home was on the horizon. “We will be working together with the Sunset team on a thoughtful search for a new home for our operations after the New Year,” said Webster.

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Big Changes at InStyle, People StyleWatch

InStyleNovember2014Starting next week, InStyle magazine will have a new publisher. Per a memo obtained by Ad Age’s Michael Sebastian, Nina Lawrence is taking over for Karin Tracy:

The appointment of Lawrence, whose resume includes two years at the Wall Street Journal and 15 years at Time Inc. rival Condé Nast, is aimed at delivering “integrated solutions to advertisers” as well as generating “new business opportunities” around the InStyle brand, according to the memo from Evelyn Webster, executive VP at Time Inc.

“I am confident in Nina’s ability to navigate the fast-changing media landscape and expand the InStyle franchise in partnership with Ariel,” Webster added, referring to InStyle editor Ariel Foxman.

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Hunter Lewis Named Editor of Cooking Light

Time Inc. has named Hunter Lewis editor Cooking Light. Lewis had most recently served as executive editor of Southern Living since 2012. Prior to that, he was food editor of Bon Appétit and kitchen director of Saveur. 

“Hunter has rich experience spanning both journalism and the culinary world, as well as a profound skill for translating storytelling to digital, social and event platforms,” said Evelyn Webster, Time Inc.’s executive VP, in a statement. “His vision, talent and passion will take Cooking Light and its expanded offerings to the next level.”

Lewis — who starts September 22 — is succeeding Scott Mowbray, who is retiring after 17 years with Time Inc.

Nathan Lump Named Editor of Travel + Leisure

Nathan Lump is rejoining Travel + Leisure as its new editor. Lump previously worked for the magazine from 2000 to 2006. He most recently served as director of branded content at Condé Nast.

“We couldn’t be more excited to welcome Nathan to lead the undisputed authority in travel journalism,” said Evelyn Webster, Time Inc.’s executive VP, in a statement. “Nathan’s deep digital knowledge and vast editorial expertise make him the ideal choice to further Travel + Leisure’s stature as a powerful multi-platform brand serving customers in print, digital, mobile, video, and events.

Lump begins September 8 and will report to Webster.

Travel + Leisure Editor Nancy Novogrod to Retire

Nancy Novogrod, editor of Travel + Leisure for the past 21 years, is retiring. She is leaving Time Inc. to write a book and (of course) travel.

“With enormous talent, unbridled passion and relentless energy, Nancy has done a brilliant job elevating the leading travel magazine into the most influential multiplatform travel brand,” wrote Time Inc.’s executive VP Evelyn Webster and chief content officer Norman Pearlstine, in a note. “Under her extraordinary leadership, T+L has become the undisputed trendsetter in the travel industry.”

Novogrod will work with Time Inc’s execs to find a successor.

You can read the full memo from Webster and Pearlstine below.

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People Cuts 12, All You Publisher Out

It’s been a rough few days at Time Inc. headquarters. Ahead of the company spinning off from Time Warner on Friday, People has cut about 12 staffers — some layoffs, some buyouts — and All You’s founding publisher, Diane Oshin (pictured), is departing the company.

Regarding the reductions at People, a Time Inc. spokesperson told Ad Age “We are always looking for ways to improve efficiencies and bring in new skills sets to keep up with our changing business.” So you know, take that for whatever it’s worth.

As for Oshin — who most recently served as group publisher of All You and Cooking Light — a memo from Evelyn Webster, Time Inc.’s executive VP, said Oshin wanted to “explore new opportunities.”

For now, Webster will assume Oshin’s duties overseeing All You. Kevin White will take over as group publsher of Cooking Light, MyRecipes and Health.

Time Inc. Buys Technology Company Cozi

Time Inc. will spin off from Time Warner this Friday, but before then, the publisher has a bit of news: It is buying Cozi, a Seattle-based tech company. Cozi creates digital organization products and apps for families. Its most popular product is the Cozi Family Organizer.

In an email to staffers notifying them of the purchase, Time Inc.’s CEO and executive vice president, Joe Ripp and Evelyn Webster, respectively, described the move as “a strategic fit on many levels.”

Because we know you’re wondering, here is Ripp and Webster on those levels:

First, its digital tools naturally align with the more than 53 million families we reach every month. We look at this as an attractive opportunity to combine content from our brands like Real Simple with these interactive tools and products, ultimately giving us a much deeper level of engagement with this important audience. We also believe that Cozi’s organizational products can be applied more widely across our portfolio of brands—imagine the possibilities if we offer travel buffs, sports enthusiasts, or food lovers tangible digital and mobile tools to organize their activities combined with deep, relevant content.

Sid Evans Named Editor of Southern Living

Sid Evans has been named the new editor-in-chief of Southern Living. Evans, a Time Inc. Group Editor, now has editorial oversight of Southern LivingCooking Light, Coastal Living, Sunset, and This Old House. Lindsay Bierman, Southern Living’s editor since 2010, is leaving the magazine to become chancellor of UNC’s School of the Arts.

Before joining Time Inc. in 2011, Evans served as Garden & Gun’s VP and editor-in-chief. He also previously served as Field & Stream’s editor from 2002 to 2007.

Southern Living is in excellent hands with Sid, whose knowledge, understanding and passion for the South is unmatched,” said Time Inc.’s executive VP, Evelyn Webster, in a statement.

Time Inc. Streamlines Structure, Eliminates Jobs

TimeLifeBuildingRockCenter_articleboxThe reshaping of Time Inc. continues. According to a memo from Joe Ripp, Time Inc.’s CEO, the company is streamlining its structure by eliminating the brand clusters (like Style Group, News Group, etc.) and therefore, cutting jobs. The biggest departure is that of David Geithner, who had been with Time Inc. for over 20 years. Ed Kelly, CEO of American Express Publishing is also out.

Without the brand groupings, Evelyn Webster and Todd Larsen will be taking on larger roles. Webster will now oversee All You, Black Ink, Cooking Light, Coastal Living, Departures, Essence, Food & Wine, Health, InStyle, People StyleWatch, People en Español, Real Simple, Southern Living, Sunset, This Old House, Travel + Leisure, and IPC.

Larsen will oversee People, Entertainment Weekly, Time, Sports Illustrated, Fortune, CNNMoney, Money, Golf, SI for Kids, Time for Kids and Mexico’s GEx.

In the same memo, Ripp announced that Mark Ford will be joining the company as executive VP of ad sales. You can read Ripp’s entire note below.

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What Happens When Magazine Editors Start Reporting to the Business Side?

It is this week’s biggest and most far-reaching NYC media world question. What’s going to happen at Time Inc. now that editor-in-chief Martha Nelson is moving on and Norman Pearlstine, at CEO Joe Ripp‘s behest, has returned to oversee all such matters from the business side as executive VP and chief content officer.

Time__Inc_-logo-2ED06AA15C-seeklogo.com_AP recently announced that it will be entering the sponsored content game in 2014, so let’s start out by reminding ourselves that the rules are changing fast, and often. Ad Age media reporter Michael Sebastien spoke to both Ripp and Pearlstine in the wake of this week’s seismic news. Ripp restated something he said in the official announcement – that it’s designed to speed up the content work-cycle:

“Whenever you have a very large organization as ourselves and important decisions need to be cleared through multiple layers it creates a slowdown of the process,” Mr. Ripp said. “I’m a firm believer that businesses are more successful when you can empower people at a local brand level.”

“It will help create entrepreneurship at the brands,” Mr. Pearlstine said.

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