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Posts Tagged ‘Every Day with Rachael Ray’

Land Up to $2 Per Word at Every Day with Rachael Ray

Land just one assignment for Every Day With Rachael Ray, and you’re well on your way to establishing a relationship with the editors there. Sixty percent of the book is freelance written and editors regularly assign ideas to their trusted stable of writers. A couple of sections are particularly friendly to newbies — just make sure your pitch fits the pub’s lively tone, and soon, your byline could be traveling to the mag’s 1.7 million-plus readers.

Reading the magazine is “like your best friend is helping you cook dinner or helping plan your trip,” explained executive lifestyle editor Sonal Dutt. “So I think what sets us apart from anybody else is that we do have a real person that our reader can relate to, can see on their television and can feel like she’s there with you, guiding you through the process.”

For more info, read How To Pitch: Every Day With Rachael Ray.
ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!

Land Up to $2 a Word at Every Day with Rachael Ray

Land just one assignment for Every Day With Rachael Ray, and you’re well on your way to establishing a relationship with the editors there. Sixty percent of the book is freelance written and editors regularly assign ideas to their trusted stable of writers. A couple of sections are particularly friendly to newbies — just make sure your pitch fits the pub’s lively tone, and soon, your byline could be traveling to the mag’s 1.7 million-plus readers.

Reading the magazine is “like your best friend is helping you cook dinner or helping plan your trip,” explained executive lifestyle editor Sonal Dutt. “So I think what sets us apart from anybody else is that we do have a real person that our reader can relate to, can see on their television and can feel like she’s there with you, guiding you through the process.”

For more info, read How To Pitch: Every Day With Rachael Ray.
ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Dana Bowen Named Every Day with Rachael Ray Executive Editor

Dana Bowen has been named the new Executive Editor of Every Day with Rachael Ray magazine. Bowen was most recently the Executive Editor of Saveur. Bowen joined Saveur in 2007, after working for several years as a freelance writer. Bowen also received an Eddie award and a James Beard award nomination for her writing in 2010.

“We are thrilled to welcome Dana to our team,” said Lauren Purcell, Editor-in-Chief of Every Day with Rachael Ray. “Her creative talent, rich background in publishing and passion for food, travel and lifestyle journalism will be a huge asset as we continue to expand our editorial content to best connect with readers.”

Bowen begins May 4.

Meredith Completes Acquisition of Every Day With Rachael Ray

Meredith Corporation and Reader’s Digest Association have completed the agreement for Meredith to acquire Every Day with Rachael Ray magazine and its related digital assets.  In addition, Meredith announced it has finalized a 10-year licensing agreement with Watch Entertainment Inc. for the award-winning brand.

The acquisition includes the popular magazine that’s published 10 times annually with a 7.4 million audience.  The first issue of Every Day with Rachael Ray published under the Meredith banner will be February 2012, available on newsstands in early January.

“We are energized to bring the Every Day with Rachael Ray brand to market as part of the Meredith portfolio,” said Meredith National Media Group President Tom Harty.  “It represents a very important piece of the strategy we are executing to significantly enhance our already powerful reach in the food space.”

Read more

Rachael Ray’s Demand for a Delish Deal Lead to Sale of Magazine

(Via Esquire)

Keep in mind that this is only a rumor, but according to Adweek, the biggest reason for Reader’s Digest Association (RDA) selling Every Day with Rachael Ray to Meredith yesterday was that Rachael Ray wanted more money. One source claimed that Ray was never happy with the amount of money she was getting from the magazine, and another said, “Rachael wanted a better deal, and they [RDA] [weren't] prepared to do it.”

Another problem was RDA’s contract with Ray, which kept the company from growing the title. “Because our agreement limited our participation to producing just a magazine, we were unable to expand the brand and its content across multiple platforms,” RDA’s CEO, Robert Guth, admitted. “Going forward, it was not a fit with our master brand strategy.”

Meredith apparently has a better deal in place as far as expanding the brand, but there’s no word on if the new contract includes more money for Ray.

How about that headline, by the way? We almost went with something that included “Sad Sammie” or “Not So Yum-O,” but ultimately went with “Delish” because it didn’t make us want to stab ourselves.

Meredith Acquires Every Day with Rachael Ray

Meredith Corporation has acquired Every Day with Rachael Ray from Reader’s Digest Association. Financial terms are not being disclosed, and there is no word on what will happen to the magazine’s staffers after the transition.

“The acquisition of Every Day with Rachael Ray will further extend our leadership and deepen our reach in providing women with best-in-class food content, while offer advertisers multiple avenues to reach them,” said Meredith President, Tom Harty. “We are excited to add this well-recognized franchise to our strong portfolio of national media brands.”

The deal is expected to close in a few months.

Paul Jowdy Leaves Details for Every Day with Rachael Ray

Adweek is reporting that Paul Jowdy is leaving Details to work with Every Day with Rachael Ray.

Jowdy has only been with Details since January, and before that was Publisher of Bon Appétit.

Every Day with Rachael Ray Changes its Look

Every Day with Rachael Ray is getting an overhaul – both inside and out – starting with the May issue, which hits newsstands tomorrow. As for editorial, lifestyle and pop culture features will be expanded, and there will be a lot more recipes – 50 percent more -  in each issue. Cosmetically, the magazine has a bold new logo, fresh fonts and patterned pages.

The change is being spearheaded by Liz Vaccariello, the title’s relatively new Editor-in-Chief. She says the goal behind the redesign is to bring more of Rachael Ray’s personality to the pages.

“Rachael’s connection to her loyal fans is officially beyond the kitchen. What better way to celebrate than to provide our 1.7 million readers with this revitalized and highly interactive food and lifestyle experience?”

You’d think this would be a smart move, but Ray doesn’t seem to have the same brand power she once did. As Adweek points out, ever since Food Network Magazine launched in 2005, it has been beating out Ray’s title in sales and ad pages.

Add that to the fact that Ray’s TV audiences have been dwindling, and it’s time to start wondering just how much people care about the fiesty cook with a penchant for using fake – and let’s be honest here, annoying – words.