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Academy Awards Boost Magazine Website Traffic

Thanks to Anne Hathaway being arguably the most boring person on the planet and James Franco being (shockingly!) not as smart as the media would like him to be, the Academy Awards were largely unwatchable this year.

However, according to the latest from min, all was not lost. Magazine websites, particularly Entertainment Weekly’s, saw huge traffic boosts from the ceremony:

Its +12.60% February-versus-January differential (unique visitors were fractionally down) peaked on February 28, when 12.6 million PVs were measured as the Oscar recap was posted. Sum was +85% versus post-Oscars 2010 (March 8, 2010), but it was the social echoes that really paid off. Over 15,000 comments were posted on a blog that proved to be the most popular live coverage ever for EW, even beating its famous Lost finale coverage (May 23, 2010). Further, EW Oscar stories were shared over 10,000 times on Facebook, and the post-Oscar wave even hit the magazine’s mobile site, which hit a daily record with over half a million page views.

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Social Media Week Panel Delves Into The Role Of Social Media Editors

SocialMediaWeekLogo.jpgSince it’s Social Media Week here in New York, we thought we would take a minute to highlight an interesting panel from yesterday afternoon.

Sister blog WebNewser was on the scene at the Time & Life building to hear former Fishbowler and current Mediaite editor Rachel Sklar, New York Times social media editor Jennifer Preston, and managing editor Cyndi Stivers talk about the role of social media editors in newsgathering organizations, on a panel moderated by Time Inc. director of community strategy for lifestyle digital Melissa Parrish.

Some choice insights from the panel included learning what your audience wants to read on your Twitter stream. Said Sklar:

“For Mediaite, it was different because we were a scrappy little start-up financed by Dan Abrams and whoever his private investors are, with a very small team — four of us. As soon as we launched, I became the unofficial PR Newsfeed of Mediaite.

I don’t have much of a filter in terms of the stuff I post.

I was responding to every single negative comment on my personal Twitter, and I started getting emails from people saying, ‘Whoa, you’ve got to back off a little bit.’”

Stivers agreed that news judgment is sometimes necessary:

“I think a lot of times people do forget about the user experience or think about it as an afterthought: Would I be annoyed if I had to click to another page and it was only three lines? Would I feel duped? Would I feel misrepresented?”

And Preston’s insight into how social media is used at the Times was very revealing:

“As journalists for The New York Times, trust is key. You have to make sure you’re providing as much real-time information as you can, but you have to verify it.

You do not join the Cindy McCain or Michelle Obama fan club on Facebook.

We’re not allowed to say “tweet” yet at The New York Times, but you can post to Twitter through TimesPeople.”

Read more: Social Media Editors On The Role Of Social Media Editors –WebNewser

Parade Names Fairback To New Integrated Sales Position

Fairback.jpgParade magazine has brought Kristen Fairback on as vice president, integrated sales. In this newly created position, Fairback will be spearheading Parade‘s print and digital sales efforts, Publisher Randy Siegel said.

Fairback formerly worked as associate publisher at Entertainment Weekly and, and worked as Eastern advertising director at Life magazine before that.

Full release after the jump

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Entertainment Weekly, Hulu Pair Up For EWwy Awards its second annual people’s choice EWwy Awards, pop culture magazine Entertainment Weekly has partnered with online video Web site

The EWwy’s are EW‘s answers to television’s Emmy Awards. They give readers a chance to honor their favorite shows and stars, including those perpetually snubbed by the Academy of Television Arts & Sciences. Starting today, readers can vote online for their faves through and Hulu. Explained the two:

“’s EWwys programming will include galleries of photos for the ten categories with links back to Hulu’s EWwys package, as well as a series of posts on the award-winning blog PopWatch with embedded video clips of the nominees. Hulu will feature a thematic ‘carousel’ of videos at with links to vote and review all the nominees at”

hulu.jpgHere’s how it works: EW readers picked six nominees for each category for online visitors to pick from. For the next week, online visitors will be able to vote in the five comedy series categories (best series, best actor, best actress, best supporting actor, best supporting actress). Voting for the five drama series categories will start next Monday.

The winners will be announced on September 14, with recipients each earning a golden female sheep or “ewe” statuette.

“ has received a hailstorm of emails and blog comments from fans who are outraged that their favorite shows haven’t been recognized,”’s managing editor Cyndi Stivers said in a statment. “They say, ‘How did the Emmys manage to ignore “True Blood”?’ and ‘What about “Battlestar Galactica”; what about “The Shield?” They had the most amazing final seasons!’ We’re delighted to join forces with Hulu so we can show as well as tell what our audience believes to be TV’s best.”

Read on for the full list of EWwy nominees

Read more, Take Top Prizes At EPpy Awards

eppy.pngEditor & Publisher and Mediaweek presented their 14th consecutive EPpy Awards today in at the Interactive Newspaper Conference and Trade Show in New Orleans, honoring “the best Web sites in the media world.”

The beleaguered Boston Globe, The Las Vegas Sun, CNN and ESPN all took home two awards each. The Globe, which was a finalist for five awards, was awarded Best Sports Blog, for sportswriter Tony Massarotti‘s blog “Mazz,” and two sites, and and (Arts & Entertainment) tied for Best Entertainment Web site (with more than one million unique monthly visitors).

The Sun won in the Best Newspaper-Affiliated Web site with fewer than one million unique monthly visitors and Best Web Special Feature — News or Event with fewer than one million unique monthly visitors categories.

But the big prize for Best Newspaper-Affiliated Web site with more than one million unique monthly visitors went to The Wall Street Journal‘s site, And another New York-based pub, Entertainment Weekly, nabbed the award for Best National Magazine-Affiliated Web site.

A full list of winners after the jump

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