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Posts Tagged ‘Family Circle’

Send Your Pitches on Parenting Tweens and Teens to Family Circle

Family-Circle-Article

Family Circle started in 1932 as a women’s mag distributed at grocery stores. It has evolved significantly in the past 82 years yet has stayed true to its core readership: moms.

These days, however, the Meredith-owned publication focuses mostly on the parenting of tweens and teens. So freelancers should steer clear of pitching stories on babies and new moms. Truly understanding the mag’s demo is key to getting a pitch accepted. It’s also good to know which sections are open to freelancers:

“Our Family section and our Health section are the ones that are most likely to use freelancers,” said executive editor Darcy Jacobs. Also open to writers are the Pets, Psychology and Money/Finance departments. The magazine has a regular columnist for its Technology section; however, Jacobs said, “if there’s something related to teens and technology or parenting and technology, we are open to pitches.”

To hear more about the mag, including editors’ contact details, read: How To Pitch: Family Circle.

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Storied British Journalist Jeffrey Blyth Passes Away at Age 87

JeffreyBlythJeffrey Blyth came over to New York from England as chief U.S. correspondent for The Daily Mail in 1957. A decade later, he began a long association with another UK newspaper, the Press Gazette, as a weekly columnist. But it all started rather inauspiciously:

Originally because it was feared the Mail might object, he contributed anonymously – or in the beginning using his wife’s byline.

His wife Myrna was working at the time for Family Circle. She would go on to become a longtime editor of Ladies Home Journal and founder of More magazine.

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Vanity Fair Promotes Ad Director, Family Circle Taps Account Manager

Vanity Fair and Family Circle made personnel moves today. Below are the details.

  • Vanity Fair has promoted Bill Mulvihill from advertising sales director to national advertising director. Mulvihill joined the magazine in 2011. He previously spent three years at Entertainment Weekly as its East Coast ad director. Mulvihill reports to Mary Connelly, Vanity Fair’s associate publisher.
  • Danielle Fullick has been named account manager at Family Circle. Fullick comes to the magazine from National Geographic, where she held the same role. Prior to her time at NatGeo, Fullick was Southern Living’s senior integrated account manager.

Earn $1/Word At Family Circle

General parenting magazines are aplenty in this industry, but Family Circle specifically zeroes in on the life of raising a teenager. So, scribes hoping for a byline need to make sure they offer concrete tips for the health and well-being of readers’ families.

“We offer essential advice for tough parenting challenges, fun suggestions for family activities, healthy and delicious recipes, and DIY projects to create a comfortable home,” said senior associate editor Stephanie Emma Pfeffer.

If you’re bursting with ideas in any of those topics, you’re in luck. FC relies on freelancers for about 60 percent of its content.

Get more guidelines in How To Pitch: Family Circle.

ag_logo_medium.gif This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Meredith Ends Year With A Bang

meredith-corp1.jpgIn a year where most media companies measured successes not with how much they gained but with how little they lost, Meredith Corporation stood out not only for the awards they won, but for actually gaining ad pages overall, increasing total ad revenue, and integrating and expanding its Web division. Who thought that titles like Better Homes and Gardens and Family Circle would totally make bank against Time Inc. and Condé Nast‘s breadwinners who all had to scale back this year?

Read the official press release after the jump.

Previously: Meredith Titles Gain More Ad Pages In December, Meredith Turnaround Wins Publisher Of the Year, Meredith, WE Launch Cross Promotion

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Food Network Magazine Promotes, Expands Marketing Staff

mag.jpgWith Meredith Corporation publications like Better Homes and Gardens and Family Circle perhaps being the only magazines increasing ad pages this year, is it any surprise that other home and cooking titles are looking to increase in the same way?

Food Network Magazine is certainly looking to get its name out there, today announcing the promotion of two of their employees to high-level marketing positions: former marketing coordinator Nikki Zila has been bumped up to associate manager in integrated marketing, while previous manager Allison Home will now be serving as marketing director. Meanwhile, two new hires, Fabian Castro and Julie Mahoney, have been brought on as director of brand development and director of promotions and merchandising, respectively.

Full press release on the Food Network Magazine announcements after the jump

Earlier: Food Network Magazine Beefs Up Staff

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Meredith Titles Gain More Ad Pages In December

better.jpgIn a turbulent year for print titles, only ten magazines managed to show a positive gain for the number of their ad pages. According to min Online, five of those titles happen to belong to the Meredith Corporation, including Family Circle, Better Homes and Gardens, Ladies’ Home Journal, Fitness, and More.

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Witmer Promoted To Family Circle VP/Publisher

witmer.jpgToday, amidst news that nearly 200 people have lost their jobs at Condé Nast, there is good news over at Meredith Corp., a media company and magazine publisher that has been doing a lot of executive shuffling over the past few months.

Meredith announced today that Carey Witmer, Family Circle‘s publisher, has been promoted to the position of vice president/publisher at the magazine. Her advancement is no doubt due to the success Family Circle has seen in 2009, including four record-breaking issues this year as well as the biggest issue in the magazine’s 22-year history, Meredith said.

Witmer had worked as publisher for Family Circle since May 2008. She has also previously worked for Better Homes & Gardens, Country Home and Midwest Living.

Full release after the jump.

Related: Meredith Promotes Sareyan To Chief Brand Officer

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Meredith Launches Video On Demand Partnership

meredith new.pngThanks to economic pressures, magazine publishers have spent the last year restructuring their business models in order to stay alive.

In the past few months, no publisher has announced as many changes and innovations as Meredith Corp. (MDP), which publishes magazines including Better Homes and Gardens, Parents and Family Circle.

Today, Meredith announced a strategic video partnership with Interactivation, bringing the media company’s video content to more than 25 million homes starting this fall through Interactivation’s Mag Rack video-on-demand service.

Under the terms of the agreement, Meredith will split advertising and sponsorship revenues from the new venture with Interactivation, while also selling advertising and sponsorships for current Mag Rack video content.

“This partnership represents a unique content and revenue-sharing arrangement in the Video on Demand space,” said Steve Lacy, Meredith’s president and CEO. “We possess tremendous video content creation capabilities across our multiple national and local brands. Interactivation’s Mag Rack network has an impressive national footprint across the major cable and satellite television operators. That’s a powerful combination that will be attractive to viewers and marketers alike.”

Last month, Meredith unveiled a new logo and marketing strategy, in an effort to rebrand itself as a multimedia marketing company rather than just a magazine publisher. Meredith renamed its publishing properties and their related interactive sides the National Media Brands while the broadcasting properties now fall under the Local Media Brand heading, and the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, are called Marketing Solutions.

Earlier: Meredith Repositions Marketing Approach, Debuts New Logo

Related: Conde Nast Cuts Content Deal With Social Media Center Boxee (WebNewser)

ABC Report Shows Single-Copy Sales Continuing To Drop

saveur2.jpg The Audit Bureau of Circulations released its important report for the first half of the year today, and the findings are not that surprising: total paid and verified circulation, single-copy sales and verified subscriptions are down overall.

However, the ABC said total paid subscriptions were basically flat in the past year. Compared to historical numbers, between the December 2007 and December 2008 reports, paid and verified circ was flat and single-copy sales were down 11.12 percent. Between June 2007 and June 2008, circulation was unchanged and single-copy sales declined 6.34 percent.

Single-copy sales were down the most in this report — more than 12 percent — with almost all of the top 25 top sellers suffering a decline. The biggest newsstand seller, Cosmopolitan, saw a 7.8 drop, although Woman’s Day, OK!, Family Circle and In Style saw the biggest declines in single-copy sales among the top 25, with each logging a more than 20 percent drop.

Meanwhile, the consumer magazines that saw the biggest newsstand growth included Mother Earth News, Women’s Health, Ebony, GQ, Essence, Sporting News, Time, National Geographic International, Real Simple and Runner’s World.

Despite its recent financial challenges, Reader’s Digest remained one of the top 25 consumer magazines in regards to paid and verified subscriptions, along with AARP, which saw a 400 percent jump in subscriptions.

We’ve also been tracking epicurean magazine Saveur since sitting down with its publisher Merri Lee Kingsly last week. Today, Kingsly told us the magazine’s circ is up 4.3 percent, while its epicurean competitors, Food & Wine, Gourmet and Bon Appetit have all seen double-digit declines.

Related: So What Do You Do, Merri Lee Kingsly, Publisher of Saveur?

Also: Listen to Fishbowl NY editor Amanda Ernst talk about Kingsly, Saveur and the upcoming ABC numbers on Friday’s podcast.

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