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Posts Tagged ‘fashion magazine’

Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does


As creative director for Elle, Joe Zee describes his as an “interesting, sort of nebulous title.”

“I work with all the visuals from cover to cover, so when you read the magazine, whether it’s the model, the celebrity, the styling, the fashion, the photography, all those things come into my play,” Zee explained in our Media Beat interview. “It’s really sort of helping to define a visual signature for the magazine.”

And @mrjoezee gets pummeled with questions daily from women trying to mimic the seemingly effortless style of their favorite celebs. The number one question he gets? No, not that white pants after Labor Day thing — seriously, are we still discussing that?

“I think the biggest question I get all the time is people want my job. How do I do what you do?” said Zee. “I love my job, and it definitely is glamorous after all these years. But there was a lot of years of no glamour to get to that point.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

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Elle‘s Joe Zee Puts It All on the Line for Sundance Channel


In All on the Line with Joe Zee, Elle creative director Joe Zee helps struggling fashion designers save their businesses. And, although reality shows come a dime a dozen these days, Zee says the decision to step in front of the camera for Sundance Channel was not taken lightly.

“I loved the idea of being able to do this, but it was important to me that it be authentic. It was important to me that it be original, and that it would be genuine, and that I could actually come in there and help people,” Zee said in our Media Beat interview.

And he says that the many sides of his personality you see in the show are the real deal.

“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it. If I’m mad at you, I’m really mad at you and, if I’m really excited about you, I’m really excited about you. And those moments exist with or without what’s going on. So, I think my reality TV experience is the fact that I can be myself.”

Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

How Brad Goreski Got an Internship at Vogue

Brad Goreski wasn’t always the beacon of style he is today. In our Media Beat interview, the star of It’s a Brad, Brad World revealed that he had to overcome a lack of access (he’s originally from a tiny town in Canada) and the doubts of others to climb to the top. One college career counselor, in particular, was quite taken aback by a young Goreski’s outsize ambition.

“She’s like, ‘Okay, so what do you wanna do?’ And I’m like, ‘I’m gonna get an internship at Vogue in New York.’ And she was like, ‘Excuse me?’ And I’m like, ‘I’m gonna get an internship at Vogue. Is that possible for me to get credit and go to New York?’ And she was like, ‘If you get the internship…’ And I was like, ‘Okay!’” Goreski told us. “And I came back later with all my paperwork, and she was like, ‘Are you really going to New York?’ I’m like, ‘Yeah! I’m going to work at Vogue!’”

Now, with a hit show on Bravo and Born to Be Brad: My Life in Style So Far due in bookstores in March, the taste maker credits those early work experiences for his success.

“Internships are so instrumental but, not only do you need to get them, you need to work at them,” he said.

Part 1: Breakout Styling Star Brad Goreski Takes Us Inside His Brad, Brad World
Part 2: Brad Goreski on His Falling Out with Rachel Zoe

Fashion Tips and Weather Forecasts, Together at Last: StyleCaster Partners with AccuWeather.com

Today New Yorkers can rest assured that frizz is unlikely for all hair types.  StyleCaster, a digitial media company based in New York, has announced that it will partner with AccuWeather.com to bring fashion and beauty content to the weather-focused site.

“The topics of weather and fashion have always been intrinsically connected,” said StyleCaster CEO Ari S. Goldberg in a statement. “Partnering with AccuWeather.com is a natural fit and StyleCaster is pleased to provide its premium content to enhance AccuWeather.com’s lifestyle offering.”

Founded in 2008, StyleCaster Media Group is backed by Cleveland Cavalier owner Dan Gilbert and recently launched The Masthead, a platform for connecting indie publishers to top-tier advertisers.  By pairing lifestyle with weather updates, StyleCaster could similarly help the weather site attract more relevant advertising, as well as opportunities for e-commerce.

The editorial content will appear in the Home and Garden section with headlines like “Fall Must Haves,” and “How to Get a Natural Flush: No Wind Required” posted next to AccuWeather.com’s handy “Frizz Forecast” chart. Not a bad way to get some Cyber Monday shopping done while pretending to check the road conditions.

“AccuWeather.com strives to deliver the best possible content that connects the dots between weather and lifestyle for all users,” said Jim Candor, senior vice president of digital media, AccuWeather.com in a statement.  This is in addition to charts that outline the best day for mowing the lawn or standing at the bus stop.  ”Working with great partners like StyleCaster,” he added, “we can provide users on both of our sites with a useful blend of breaking weather and latest fashion information.”

Kate White on Why Cosmopolitan Doesn’t Need a Reality Show

Go almost anywhere on the planet and you’ll likely find Cosmopolitan. We’re talking 58 international editions published in 34 languages and distribution in more than 100 countries around the globe.

And when your title is that recognizable, you can’t just follow the trends of every Thomasina, Diane, or Harriette publication — even if said phenomenon is as culture-defining as reality shows.

“When you’re as big a brand as we are, you’ve gotta be careful because there’s so much more at stake than if you’re just this little brand,” says editor-in-chief Kate White. “You can end up with problems. With reality shows, you don’t have a lot of say and it takes on a life of its own.”

Watch the full video to find out whether Cosmo will ever enter that market and what White hopes men will gain by sneaking peeks at, er, reading the magazine.

Part 2: Kate White of Cosmo Says Women Need to ‘Break the Rules’

Part 3: Kate White: From Cosmopolitan EIC to Bestselling Author

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.