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Posts Tagged ‘fashion magazines’

O‘s Adam Glassman: ‘Even Oprah thought I was nuts in the beginning’

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O: The Oprah Magazine, a post where he’s constantly navigating the worlds of graphic design, fashion and media. In the latest installment of Mediabistro’s So What Do You Do? series, Glassman recalls his groundbreaking decision to use real women over fashion models.

“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

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Magazine Writing

Magazine WritingStarting September 4, learn how to get your work in top publications! You'll learn how to create captivating stories editors will want and readers will love, understand which magazines are right for your stories, craft compelling pitch letters, and more! You'll leave this class with two polished articles and corresponding pitch letters. Register now! 

O‘s Adam Glassman: ‘Even Oprah thought I was nuts in the beginning’

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O: The Oprah Magazine, a post where he’s constantly navigating the worlds of graphic design, fashion and media. In the latest installment of Mediabistro’s So What Do You Do? series, Glassman recalls his groundbreaking decision to use real women over fashion models.

“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)


In his over 20 years in the fashion business, Elle creative director Joe Zee has worked for such titles as Details and Allure and styled advertising campaigns for companies like Gap and DKNY. And, in our Media Beat interview, the Toronto native and star of Sundance Channel’s All On the Line with Joe Zee was very clear about how he got to the top.

One: he worked for people he could learn from, namely legendary fashion stylist and editor Polly Mellen. (“She taught me what it was like to have a passion for something.”)

And, two, he worked his butt off. “I won’t put stock in people who tell me they wanna work in fashion, because they wanna be glamorous. They wanna be famous. They wanna be well known,” he said. “If you wanna be those things, wrong business.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does

How Elle’s Joe Zee Broke Into Fashion (and How You Can Too)


In his over 20 years in the fashion business, Elle creative director Joe Zee has worked for such titles as Details and Allure and styled advertising campaigns for companies like Gap and DKNY. And, in our Media Beat interview, the Toronto native and star of Sundance Channel’s All On the Line with Joe Zee was very clear about how he got to the top.

One: he worked for people he could learn from, namely legendary fashion stylist and editor Polly Mellen. (“She taught me what it was like to have a passion for something.”)

And, two, he worked his butt off. “I won’t put stock in people who tell me they wanna work in fashion, because they wanna be glamorous. They wanna be famous. They wanna be well known,” he said. “If you wanna be those things, wrong business.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does