“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

New Career Opportunities Daily: The best jobs in media.

One: he worked for people he could learn from, namely legendary fashion stylist and editor Polly Mellen. (“She taught me what it was like to have a passion for something.”)

And, two, he worked his butt off. “I won’t put stock in people who tell me they wanna work in fashion, because they wanna be glamorous. They wanna be famous. They wanna be well known,” he said. “If you wanna be those things, wrong business.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does

New Career Opportunities Daily: The best jobs in media.