With yesterday’s monsoon a not-so-distant memory, an SRO crowd of the usual suspects at Michael’s showed up at 55th and Fifth today. There was the requisite gathering of ladies who lunch perched at Table One (including Peggy Siegal and Beth Ostrosky Stern amid a sea of blondes) with a smattering of power brokers (Bob Barnett) and TV types (Bill Hemmer, Felicia Taylor) scattered around the room. ‘Tis the season!
I was joined today by Loren Ruch, vice president of programming partnerships and special events for HGTV, DIY Network and Great American Country. He oversees many of the networks’ high-profile specials, like the annual broadcast of White House Christmas and many popular series, including Flipping the Block, Brother vs Brother, HGTV Dream Home, HGTV Smart Home, HGTV Urban Oasis and the upcoming Sharing Paradise. I met Loren (where else?) in this very dining room a few weeks back when he was lunching with PR maven extraordinaire Judy Twersky, who always introduces me to the most interesting folks, and we decided our own “Michael’s lunch” was in order. With White House Christmas 2014 premiering on HGTV this Sunday at 8 p.m., it was perfect timing. Everywhere you look these days, it seems an HGTV show or personality is being obsessively talked about. The Property Brothers aka the telegenic twins Drew Scott and Jonathan Scott, recently got the full People magazine treatment. Hillary Clinton frequently cites Love It or List It as one of her favorite shows and everyone I know watches House Hunters, although it’s always a bit disconcerting to realize that for what you paid for your modest East Coast home, you could buy an entire block in other parts of the country. ”House Hunters is absolutely a part of pop culture. We’re in the attainable, aspirational space,” said Loren, who explained the network’s multi-generational fan base this way: “We’re one of the few G-rated networks left on TV! We hear a lot about families watching our shows together.”