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Posts Tagged ‘Fit Pregnancy’

Pitch Fit Pregnancy Your Fresh Take on Stories for Moms-to-be

fit-pregnancy-articleAmerican Media launched Fit Pregnancy as the magazine for pregnant readers of sister publication Shape — the woman who cared about maintaining her exercise routine and healthful eating habits.

The bi-monthly mag has since gone through a major transition, moving from the West Coast to the East Coast, adding an entirely new (albeit small) editorial staff and tweaking its mission. “We really want Fit Pregnancy to be the glossy magazine that this woman was reading before she got pregnant, but also for the nine months of pregnancy and beyond,” said deputy editor Andrea Bartz.

The changes bode well for freelancers, as the pub is in need of a fresh stable of writers. Just be sure you have a specific, timely idea before sending in your pitch:

If you’re planning to draft a pitch for Fit Pregnancy that involves a standard, evergreen pregnancy story (like “How to Change Your Workout When You’re Pregnant”), here’s a tip: Save it. “What we’re looking for is something really unique that either is big in the news or a very fresh angle on an aspect of pregnancy, delivery or postnatal care,” said Bartz. ”We’re looking for writers to come to us with something that we haven’t seen before and something that pregnant women haven’t already found online at the Mayo Clinic or other site.”

To hear more about this mag, including submission etiquette, read: How To Pitch: Fit Pregnancy.

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Deborah Mignucci Named Publisher of Fit Pregnancy, Associate Publisher of Shape

Deborah Mignucci has returned to AMI to become Publisher of Fit Pregnancy and Associate Publisher of Shape. Mignucci rejoins AMI from a stint with Meredith Corporation, where she most recently worked as the Vice President, Sales, Group Publisher, U.S. Magazine Group for the company’s FamilyFun Group. Prior to Meredith, Mignucci was at AMI for five years as Vice President, Group Publisher of Fit Pregnancy and Mom & Baby magazine.

“Deborah has a proven and impressive background in being creative and driving revenue across multi-platforms in the important category of pregnancy and parenting,” said David Pecker, Chairman, President and CEO of AMI.  ”We’re thrilled Deborah is rejoining AMI’s Women’s Active Lifestyle Group, which reaches over 9 million women who are at the peak of their spending power.”

Mignucci will report to Kristen Elliott, Vice President, Group Publisher of AMI’s Women’s Active Lifestyle Group, which includes the ShapeFit Pregnancy and Natural Health.

DC Hacks Defeat Flacks In Annual Softball Game|McGraw-Hill Posts Declining Revenue Numbers|Mom & Baby Shuttered, Natural Health Staff Departs|Can Gaspin Do Better Than Silverman?

FishbowlDC: DC journalists took on publicists last night in the annual Hacks vs. Flacks softball game. Just like our Hacks v. Flacks Guitar Hero showdown earlier this month, the DC Hacks handily defeated Team Flack 12-9. (Slideshow above).

Folio: BusinessWeek publisher McGraw-Hill reported its financials for the first half of the year today. Here’s a run down: net income was down 22.4 percent during the first six months of 2009, to $233.8 million compared to $301.5 million last year. Revenues for the period declined 9.6 percent to $2.6 billion.

Mediaweek: American Media Inc. has suspended publication of Mom & Baby magazine and is cutting Natural Health‘s print run to eight issues a year, down from 10. Natural Health will now be produced by the staff of Fit Pregnancy, who used to create Mom & Baby. The health magazine’s publisher, Eileen Chiafair, and editor, Mary Bolster, have left the company.

SFGate: Tim Goodman rants about Ben Silverman‘s departure from NBC and Jeff Gaspin‘s future. “That Silverman will be remembered for continuing to run NBC into the ground is a legacy he can shake by, say, tomorrow, because it’s not too difficult to assume that the next person will do precisely the same thing,” he said.