TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Fitness’

Earn $1.50 a Word and Up at Fitness

Fitness-JuneThe target demographic for Fitness magazine is women who are serious about being healthy and staying active. This service-driven pub seeks to motivate and inspire readers with workouts, health advice, diet plans and more.

The mag is open to freelancers, but be creative with your pitch. Focus on an attention-grabbing idea, provide research to back up your claims and include clever suggestions for packaging the story. As for what to pitch:

Editors seek newsy, service-oriented pieces that would appeal to a health- and fitness-minded reader. Regular pitchable sections of the magazine include “Boost” (health and motivation), “Eat” (nutrition and food) and “Move” (fitness). Within each section are two- or three-page stories, as well as four-page features and reported pieces. Freelancers hoping to land a byline should come armed with breaking research on one of the magazine’s core topics.

For more tips and editors’ contact details, read: How To Pitch: Fitness.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now! 

Identifying Your Strengths and Weaknesses as a Journalist

editors-want_article

For freelancers, figuring out where you shine — and what you need to work on — is a great way to grow and learn more about your craft.

In our latest Journalism Advice column, we got the scoop from several veteran editors on what they’re looking for in a freelancer. One surprising takeaway: some editors are more likely to be won over by a unique story idea than your artful prose. Of course, if you excel at both writing and reporting, you are way ahead of the game.

[Lisa Haney, senior health editor of Fitness] says, “I’m looking for some good balance, somebody who knows how to dig and get good quotes from experts, and to be able to synthesize information into a straightforward voice.” It requires little effort for editors to finesse your work — after all, “edit” is in their job title. On the other hand, scoping out a hot story about a miracle weight-loss supplement or an underground fitness trend that’s sweeping the nation? Not so quick and easy to do.

For more advice, including how to make your editor’s job easier, read: What Editors Really Want From Writers.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Men’s Journal and Fitness Combine Forces

Wenner Media’s Men’s Journal and Meredith’s Fitness are sick of being underdogs to titles like Men’s Health and Shape, so they’re teaming up. Adweek reports that the titles have entered into a sales partnership that they hope will entice advertisers.

By combining the titles, the pair can tell companies that their ads will now be seen via a circulation of 2.2 million, a little below Men’s Health and Women’s Health (3.3 million), but a notch above Shape (2.15 million).

The deal was proposed by Eric Schwarzkopf, Fitness’ publisher. He called Men’s Journal’s publisher, Chris McLoughlin, and the two discussed the idea. “By the time he [Schwarzkopf] got done talking, I thought, ‘This is fantastic,’” McLoughlin told Adweek.

The duo also explored each other’s offices. While Schwarzkopf loved Wenner Media’s headquarters — “I could live in their building because I just love music,” he said — McLoughlin didn’t have much to say about his counterpart’s building. He called it “interesting” and explained, “They’ve got a lot of space over there.” You lose again, Meredith.

Fitness Names Beauty Director

Heather Muir has been named Fitness magazine’s new beauty director. Muir was most recently the beauty news editor at Allure. Prior to Allure, Muir was the beauty editor at Seventeen magazine.

“We look forward to the fresh approach Heather will bring to our expanding beauty coverage,” said Fitness editor-in-chief, Betty Wong.  ”Her vast beauty knowledge and enthusiasm are tremendous assets. We’re thrilled to welcome Heather to the Fitness team.”

Fitness Magazine Marks 20 Years with Free-For-All Celebration

Fitness is celebrating two decades on the newsstand in style! The New York-based wellness magazine is launching its first-ever free-for-all May 1, teaming with several gyms nationwide. Loyal readers will get a one-day, free workout at any of these facilities including: Bally Total Fitness, Crunch, Gold’s Gym, New York Sports Clubs, 24 Hour Fitness, and select YMCA locations.

Along with free access to gyms across the country, Fitness is also hosting five V.I.P. workout events with celebrity trainers Jackie Warner, Harley Pasternak, Billy Blanks, Jim Karas and Beto Perez.  The trainers will be teaching exclusive classes for Fitness readers who respond to calls to action via Facebook and Twitter.

“We’re so excited to be turning 20! To thank our amazing readers for their continued support and commitment to fitness—their own as well as the magazine—over the last two decades, we couldn’t think of a better way than to offer them a free day at the gym and a chance to workout with some of the best trainers in the business,” says Fitness editor-in-chief, Betty Wong.

There are more details about participating gyms and how to download a free pass on the Fitness website.

Fitness Promotes for New Associate Publisher

Fitness magazine has named Andrea Rogan as its new Associate Publisher. Rogan was promoted from Director Corporate Sales, where she has been since 2006. She will report to Eric Schwarzkopf, Publisher of the magazine.

“Andrea has been a key member of the Meredith Corporate Sales team for the last five years,” said Schwarzkopf. “She brings incredible mulit-platform selling experience to the brand and I am confident her expertise will be vital as we expand the range of our integrated offerings to clients.”

Fitness Launches TV Show with Jackie Warner

Who has their bikini body ready? We do! [Editor's note: For clarification purposes, I do not, in fact, wear a bikini.] But if you don’t, you might want to check out Fitness magazine’s TV show, titled Get Bikini Ready.

Hosted by Jackie Warner, a celebrity personal trainer, Get Bikini Ready will guide viewers through the You Can Do It! diet and exercise program that originated in the pages of Fitness.

Lee Slattery, Fitness’ Vice President and Publisher explained that moving the program to TV was a natural progression for the magazine. “More than a million women have used the You Can Do It! plan to reach their better-body goals and television was the perfect way to expand the program, while also giving sponsors a new multi-platform opportunity to connect with readers.”

Get Bikini Ready airs tonight at 5:30 pm on ABC. For areas outside of New York, here are more listings.

Meredith Launches iPad Versions of Better Homes and Gardens, Parents, and Fitness

Moms across the world, dust off your mom jeans and get ready to party, because Meredith has launched iPad versions of its Better Homes and Gardens, Parents, and Fitness brands.

All three are available for single purchase in iTunes. Better Homes and Gardens is $3.99, while Parents and Fitness are $2.99 each. Those with Android tablets win here, because Meredith plans to offer subscriptions via Next Issue Media eventually.

Liz Schimel, Executive Vice President, Consumer Relationship Management and Digital Media, for Meredith says that when creating the apps, reader feedback was vital. She adds, “Our consumer insights were incredibly valuable during every step of planning and creation.”

Each iPad version carries content from the print editions, as well as new, interactive elements.

Magazines Understand Facebook, Puzzled by Everything Else

The MPA held its first social media conference on Tuesday, and Dylan Stableford at Media Alley has a report that while most magazines have Facebook figured out, more than a few are still confused by other forms of social media, like Twitter.

Fitness magazine’s Digital Director, Christie Griffin, says Twitter is “a tough nut to crack,” Time has an entire team dedicated to its feed, and Sasha Smith, Rodale’s Executive Director of Creative Services, is merely hoping that magazines have stopped acting like they’re above social media.

Look, FishbowlNY is on Twitter, so we’re willing to help out. Log on, then link to something on your website. If someone asks you a question, answer them. See something good? Retweet it. When you come across an article you enjoyed, share it with your followers. And if all else fails, cross your fingers and hope that the Biebs retweets you.

That’s just a quick lesson, but there’s really not much more to it than that. We’ll have our people send your people a bill.

Condé Nast’er Jumps To Fitness

fitness-magazine.jpgIf you had a choice between working for two similar titles, one which was owned by a publishing company that was publicly cutting staffers down to bare bones, or one that was winning awards and actually gaining ad pages in 2009, which would you choose?

Yeah, we doubt Eleanor Langston had to think too long about it either: the former beauty editor of Condé Nast-owned Self has just been named beauty director of Fitness magazine, which is owned by Meredith Corp. We say: smart move.

Full press release after the jump.

Previously: Meredith Turnaround Wins Publisher Of the Year, Tallying Up The Condé Nast Layoffs — So Far

Read more

NEXT PAGE >>