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Posts Tagged ‘fitness magazine’

Men’s Journal Publisher Chris McLoughlin Moves Over to Rolling Stone

It was just last month that we were writing about the strategic alliance between Wenner Media’s Fitness and Men’s Journal. And how that deal quickly came together through the efforts of respective publishers Eric Schwarzkopf and Chris McLoughlin.

This week, McLoughlin is on to bigger and better Wenner things. A year and a half after being appointed publisher of Men’s Journal, the magazine industry vet is moving over to Rolling Stone in the same capacity. From this afternoon’s announcement:

“We’re thrilled to see Chris apply the strategic thinking he displayed at Men’s Journal as he assumes his new role at Rolling Stone,” said Jann Wenner, chairman of Wenner Media. “Chris’s sales and marketing expertise will further redefine and expand the Rolling Stone brand as we increasingly engage and grow our audiences in both the print and digital space.”

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Exercise Your Pitches to Fitness

Fitness may be targeted to the active female, but its stories go beyond just the latest ab exercises.  In addition to fitness, the pub’s sections include beauty, health and diet/nutrition, giving freelancers plenty of content to pitch.

The key, however, is crafting your pitch creatively and tailoring the subject matter to the magazine’s readers. For instance, instead of pitching a general health piece on back pain, one freelancer proposed a research-driven story on how exercise can help prevent and even alleviate the condition. She got the assignment.

Get a full list of editors’ email addresses in How to Pitch: Fitness. [Mediabistro AvantGuild subscription required]

Andrea Hackett

Exercise Your Pitches to Fitness

Fitness may be targeted to the active female, but its stories go beyond just the latest ab exercises.  In addition to fitness, the pub’s sections include beauty, health and diet/nutrition, giving freelancers plenty of content to pitch.

The key, however, is crafting your pitch creatively and tailoring the subject matter to the magazine’s readers. For instance, instead of pitching a general health piece on back pain, one freelancer proposed a research-driven story on how exercise can help prevent and even alleviate the condition. She got the assignment.

Get a full list of editors’ email addresses in How to Pitch: Fitness. [Mediabistro AvantGuild subscription required]

Andrea Hackett

Bloggers: FITNESS Magazine is Looking for You

FITNESS magazine is looking for the best lifestyle bloggers around the country for its first-ever Fitterati Blogger Awards. Winning bloggers will appear in an upcoming 2012 issue  and will be invited to contribute to the magazine’s website.

Readers can cast their ballots for their favorite blogger or nominate one. There are six different categories: Best Healthy Living Blog, Best Running Blog, Best Healthy Eating Blog, Best Motivational Blog, Best Personal Trainer Blog, and Best Weight Loss Blog. Voting will run through April 12, 2012 and winners will be announced on FitnessMagazine.com in May 2012.

Each category will have two winners: Readers’ Choice (the popular vote) and Editors’ Pick (hand-selected by FITNESS editors).

The Fitterati Awards are open to personal blogs run by one or two people, not media outlets.