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Posts Tagged ‘Flipboard’

Morning Media Newsfeed: Flipboard Buys Zite | BBC3 to Go Online-Only | Egypt Tries AJ Staff

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CNN Sells Zite to Flipboard (CNNMoney)
CNN has sold its news reader app, Zite, to Flipboard, a social magazine application. As part of the deal, Flipboard has also teamed up with CNN to launch custom magazines for CNN shows anchored by Fareed Zakaria, Jake Tapper and John King. The deal could be valued as high as $60 million over time, taking into account future advertising revenue, said a source familiar with the deal. TVNewser The sale occurred less than three years after CNN acquired Zite for $20 million. CNN and Flipboard’s partnership will allow CNN to expand its mobile reach and take advantage of Flipboard’s technology and mobile sales strategy. Re/code Zite itself will shut down, but CNN says most of its 20 employees will go to work for Flipboard. Zite CEO Mark Johnson will not be joining them. Forbes / Jeff Bercovici The deal merges two apps that let users aggregate news stories from all over into a single magazine-like experience. Of the two, Flipboard has been considerably more successful: It’s currently ranked No. 5 among free iPad news apps in Apple’s App Store, while Zite is No. 39. Flipboard will absorb the machine-learning technology that Zite uses to personalize news feeds for its users. Mashable The move also divests CNN of one of its most high-profile acquisitions while putting it in front of Flipboard’s users, which according to Johnson number more than 100 million.

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The New York Times Inks Deal with Flipboard

The New York Times has signed a deal with Flipboard, the popular news and social media browsing app. The Times reports that starting Thursday, its subscribers will be able to view every article, video, photo slideshow and blog post through the app, while non-subscribers will have the chance to flip through select content for free.

The Times decided to strike a deal with Flipboard after learning that 20 percent of its subscribers read articles through third party apps.

If you’re not familiar with Flipboard, it operates much like it sounds. You can select the sources you enjoy — such as Time, The New Yorker, Twitter, etc. — and the app pulls articles from the publications and content from social networks and presents them in a clean, flippable magazine layout.

Flipboard is available for free on the iPhone and Android smartphones, as well as the iPad, Nook and Kindle Fire.