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Posts Tagged ‘FLYP’

How Citizen Journalism Helps A Story Live On

Gaines_Jim.jpgAs we cover the media trends we’re looking forward to in 2010, today we’re focusing on citizen journalism and crowdsourcing — two similar concepts that promote engagement between reporters and people involved in the stories they’re covering.

To get us started on this topic, we spoke to Jim Gaines, the former managing editor at People, Time and Life magazines and current editor-in-chief of digital publication FLYP, about the possibilities of citizen journalism and the future of journalistic storytelling.

Gaines is a big proponent of using journalism to start a conversation, and using collaboration from readers to continue that conversation and coverage of a story. Although his own pub FLYP doesn’t have the infrastructure in place yet to accomplish his vision, Gaines thinks collaboration is the wave of the future.

“I think 2010 is going to be enormously important as a turning point for digital publishing in general, citizen journalism in particular, because the facility — and by that I don’t just mean the software and hardware, I mean the culture and other supportive elements — are just getting into place,” Gaines told us.

“Google Wave is a wonderful example of a collaboration, but there are so few people on it that it has no scale. I think that it is an interesting model for the storytelling of the future, which is not going to be a one-way story told. A story is going to be the beginning of a conversation and that story will be modified by the conversation that follows. I don’t know exactly what that model is going to look like because the experimentation is only beginning. But it’s very exciting.”

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The Experts Weigh In On Condé Nast Closures

4 times square.jpgIn the day following the news that Condé Nast has decided to shutter four magazines, including Gourmet and Cookie, we reached out to some experts in the field to get their reactions. Here’s what we’ve heard:

“It made sense for a company that had two rival magazines to close one of them. It has been a very competitive year for magazines in the epicurean category, and we have had a lot of success. But Gourmet saw newsstand sales fall by 25 percent.”

Merri Lee Kingsly, publisher of Gourmet rival Saveur

“Seeing a major media company like Condé Nast blindly shutting down four prominent publications without even trying to first migrate them to digital is a prime example of how out of touch many media companies are. Folding Gourmet, a magazine with over six decades of a strong readership, is the ultimate proof that the management of Condé Nast is very short-sighted when it comes to understanding the opportunities that exist within the digital publishing landscape. This is truly a sad day for magazines. I have this to say to all print publishers: Don’t kill off another publication! We have the opportunity reshape our industry with digital publishing. Major media companies need to have the vision to realize this.”

Jim Gaines, former editor at Life, Time and People, and current editor-in-chief of digital media company FLYP

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FLYP’s James Gaines Offers Old Media A New Way Of Thinking About Online Content

Gaines_Jim_color_cropped.jpgNow it’s time for something completely different.

In the current era of searching for “what’s next” for the media industry, James Gaines, a former managing editor at People, Time and Life magazines thinks he has found the answer in FLYP Media, an online, interactive publication that combines old fashioned journalism with video, audio, animation and all number of treats for the senses.

“This is where all story telling is going,” Gaines, who is FLYP’s editor-in-chief, told FishbowlNY recently. “We’re making the optimal user experience. You don’t just read the stories, you experience them.”

FLYP’s tagline, “more than a magazine,” says it all. Published since March 2008, FLYP has produced 35 issues, which are posted online and emailed to 20,000 subscribers. The publication is privately funded by Mexican multi-millionaire Alfonso Romo, so there is no advertising and subscribers get it for free. The magazine’s business model may change in the future, but right now Gaines has no plans to charge for its content.

Like other digital magazines, or the digital versions print magazines love to publish on their Web sites, FLYP does utilize virtual page turning. However, there is so much going on each page — from interactive videos to charts and displays to animation — you quickly realize that FLYP is unlike any other magazine you have ever experienced.

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