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Posts Tagged ‘FLYP Media’

Jim Gaines’ New Project

Jim Gaines.jpgFishbowlNY has learned exclusively that Jim Gaines, the editor-in-chief of interactive publication FLYP Media, is leaving to start a new interactive media company.

Gaines, the former managing editor at People, Time and Life magazines, and ex-corporate editor of Time Inc., has found a financial backer for a new company that he’s hoping to launch March 1. Called Story River Media, the company will work with government entities, non-profits, and corporations “to try to bring interactivity and multimedia to their online efforts,” Gaines told us.

One example Gaines can envision: working with the State Department to create multimedia curricula about the United States to export to foreign nations’ school systems. “A great multimedia curriculum, whether its on American history or on the American songbook, in all languages at once, would be easier to distribute everywhere all at once, with the added function of video, and audio and all the aspects of learning that interaction can bring,” he said. There are also endless uses for Story River’s technology for corporations (imagine interactive financial report meetings), public media and textbook publishers.

“We’re going to focus on how to combine media in a way that makes the experience fluent on behalf of one subject at a time,” Gaines said. “I’m trying to create a business model and company that allows us to stay at the leading edge of what is going on in technology. We’ll be on the leading edge of all the software and hardware until it becomes apparent what new products will be the most thrilling or magical in this new world.”

Heading towards the launch, Gaines is looking to staff up. He’ll be looking to hire videographers, multimedia producers, flash designers, and HTML programmers, among other roles, in the coming weeks. “There’s a lot of recruitment to do, particularly for the senior roles,” he told us. “I’m really looking for lead design people and I suspect we’ll start taking contracts March 1.”

Previously: FTC Conference: Panelist Jim Gaines Checks In

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FTC Conference: Panelist Jim Gaines Checks In

Gaines_FTC Tweet_Day1.jpg

We weren’t able to make the trip to Washington, D.C. ourselves for the Federal Trade Commission’s two-day conference discussing the future of journalism on the Web, but we wanted to get a sense of what was going on down there anyway. So we turned to Jim Gaines, the editor-in-chief of digital multimedia publication FLYP Media, who attended the conference and spoke on a panel yesterday entitled, “Engaging and Informing Consumers in the Internet Age.”

Not one to shy away from giving his opinion about the current state of the media industry, the former managing editor of People, Time and Life magazines gave us the skinny on what went down before the FTC over the past couple days, including his firm belief that the media should not get a bailout from the government.

FishbowlNY: What was the general feeling at the conference?

Jim Gaines: I’m not sure there was a general feeling. It seemed to be divided between legacy news businesses, which seem to be just digging in and starting to feel that the fate of the republic is dependent on their commercial success, and the entrepreneurial start-ups and foundation- and publicly-funded media, which were all thinking about the great possibilities of the future. That said, I thought I detected a little legacy mind set, too, in Arianna Huffington, whose opposition to paying for content seemed a little over-determined. Of course people will pay for what they want, as they always have. Whether they will pay for what Rupert Murdoch provides is another question.

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