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Posts Tagged ‘Food & Wine’

Food & Wine Adds Two, WSJ Names Economics Reporter

Food & Wine has two new staffers and The Wall Street Journal has a new economics reporter. Details are below.

  • Sarah DiGregorio and Yaran Noti have both joined the Food & Wine team. DiGregorio has been named senior editor in the magazine’s food department and Noti is the title’s new features editor. DiGregorio comes to Food & Wine from Parade, where she served as food editor. Noti most recently worked at Food Network Magazine.
  • The Wall Street Journal has named Matt Stiles an economics reporter. Stiles most recently worked for NPR as a data editor. Stiles had been with NPR since 2011.
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Food & Wine Launches Rad Brand Targeting Rad Millennials

Who wants to party??? [Insert guitar riff here] That’s the question Food & Wine seems to be asking with the launch of its new site, FWx. The brand promises to be “a guide to before you go out, when you are out, and glorious recovery.”

FWx is clearly meant to appeal to millennials, though it does so in a comical way. First of all, that name. FWx? Is that supposed to be funny? Because it’s hilarious. Perhaps adding an ‘x” to a name somehow tricks 20 somethings into thinking it’s worthwhile. If so, then party on, FWx.

Then there’s the site’s content. The first two articles on FWx are headlined “Will It Smear? Gummi Bear Armageddon” and “This White Boy Raps About Food. Any Questions?” The former is a video of a blowtorch melting gummi bears, the latter is a video of a guy delivering rhymes like “Content rich like butter, as the world churns / I got that dry ice flow, so cold that it burns.” Sigh.

FWx is so bad it’s mentally exhausting. We’re not sure if the editors at Food & Wine realize this or not, but it is possible to target millennials without going over the top like this. There really are some 25 year olds out there who don’t speak in gifs. But we guess there are some that do, too. For them, FWx will be a tubular addition to their lives.

Time Inc. Buys American Express Publishing

Joe Ripp, Time Inc.’s new CEO, has made his first big move: Purchasing American Express Publishing and its five titles. As part of the deal, AmEx Publishing — the company behind DeparturesTravel + Leisure, Food & Wine, Executive Travel and Black Ink — will become a subsidiary of Time Inc.

As with any large buy, the Time Inc. acquisition was accompanied by a variety of statements that all sound the same. “American Express Publishing is home to the most desirable brands in the luxury space and we’re delighted they will become part of Time Inc.,” said Ripp. Ed Kelly, president and CEO of AmEx Publishing, added “This sale is a formula for success that will allow us to further develop our extraordinary brands, services and traditions.”

The deal is expected to be completed by the end of this year. Financial details weren’t disclosed. But feel free to guess.

Food & Wine to Give ‘Top Chef’ its Day in Print

When you think of Bravo’s “Top Chef,” what comes to mind? Probably Padma Lakshmi, right? Okay, maybe that’s just us. You probably think of food and competition, but now, thanks to Food & Wine, you might start thinking of magazines as well. That’s because in its January issue, Food & Wine is bringing the popular TV show to print, in a special 24 page section.

The section will be an advertorial, with content centering on the show’s contestants. If it’s a hit, the “Top Chef” content might blossom into its own magazine.

“There are many elements from a consumer marketing part of it,” Christina Grdovic, Food & Wine’s Publisher, told Adweek. “We’d like it to be a 13th issue or some sort of a stand-alone, but we have to see if it makes sense.”

Bringing a TV show to print is a good idea for Food & Wine, especially one as popular as “Top Chef.” The brand carries weight and it’ll generate plenty of attention among readers. And if there happens to one day be a Lakshmi photo spread, well, that probably wouldn’t hurt either.

Food & Wine Adds TV Personality as Contributing Editor

Food & Wine has named Andrew Zimmern as a Contributing Editor. Zimmern is mostly known for hosting The Travel Channel’s “Bizarre Foods” and “Andrew Zimmern’s Bizarre World,” where he travels the world eating the strangest foods he can find.

His new weekly column at Food & Wine’s website, “Andrew Zimmern’s Kitchen Adventures,” will feature recipes he learned while globe trotting as well as classic American dishes.

Dana Cowin, Food & Wine’s Editor-in-Chief, said of Zimmern, “His recipes for foodandwine.com will bridge the gap between exotic flavors and American comfort food.”

Alex Vallis Joins Food & Wine as Senior Digital Editor

Food & Wine Editor in Chief Dana Cowin announced that Alex Vallis has joined the magazine as senior digital editor today, where will focus on creating and packaging new content for foodandwine.com.

Vallis joins Food & Wine from NBC’s lifestyle website, thefeast.com, and prior to that, she was a food editor at nymag.com.

More importantly for the foodies, Vallis never misses the opportunity to incorporate Greek yogurt into a recipe, and her go-to dish is meatballs and tomato sauce. Sounds delicious! We’re getting hungry… must be time for some more flakes.

Food & Wine Steps Into The Digital Kitchen

Although they have covered man’s primal needs of eating and drinking for over 30 years, Food & Wine has come a long way in making their content easier to access for readers.  After introducing an iPad app in October, Food & Wine is advancing their social media presence by hosting monthly Facebook live chats with well-known chefs.  This new campaign will begin tomorrow and allow users to ask New York chef and restaurant owner Scott Conant questions about his cooking style and recipes.

Conant, who owns Scarpetta and Faustina, will discuss recipes from his recently opened Las Vegas restaurant D.O.C.G. and share some holiday cooking advice.  The Facebook chat is a complement to Food & Wine’s feature on Conant in this month’s print issue.

F&W’s Facebook fan page currently exceeds 120,000 followers and interactive events like these live chats have helped broaden the magazine’s appeal.  In November, Food & Wine hosted an online discussion with their own senior recipe developer Grace Parisi and their Facebook Mix & Share page provides party tips from Bacardi and F&W special projects manager Gail Simmons.

Tomorrow’s hour-long chat with Scott Conant will begin at 2:30 p.m.

Food & Wine’s 40 Big Thinkers 40 & Under List Has A New York Flavor

The November issue of Food & Wine may have a familiar feel to New York readers.  The magazine’s 40 Big Thinkers 40 & Under list features eight local up-and-comers in the flavor world.  Food & Wine believes that these chosen few are ”changing the way Americans eat and drink” and with 20 percent of the list comprised by New Yorkers, there should be no shortage of taste innovation in The Big Apple.

The 40 Big Thinkers 40 & Under are a mixed bunch, ranging from new media experts, to wine and spirits entrepreneurs, and even a White House food-policy advisor.  Making the cut from New York were: Midtown Lunch founder Zach Brooks, Eataly vegetable butcher Jennifer Rubell, Tasting Table’s Geoff Bartakovics and Nick Fauchald, food Takedown king Matt Timms, Roberta’s Brandon Hoy and Chris Parachini, and cookbook author/Food52 co-founder Amanda Hesser.

Lucky Magazine Partners With Bravo On New Fashion Reality Show

luckycover.jpgReality competitions have long paired with magazines: “Project Runway” first allied itself with Elle and then Marie Claire, “America’s Next Top Model” has Seventeen, and “Top Chef” has a partnership with Food & Wine.

So it comes as no surprise that Bravo‘s latest fashion reality show — an attempt to replace “Project Runway” which moved to Lifetime this year — has paired with a magazine. But the show, “Launch My Line,” has curiously launched a partnership with shopping magazine Lucky, not a traditional fashion magazines like Elle.

The show pairs ten contestants who “have always envisioned having their own clothing line” with ten established fashion designers who help them put together their dream line. The winner of the show will get an editorial showcase in Lucky and their premier collection will be sold on online boutique Rue La La, the exclusive retail partner of “Launch My Line.” The focus on shopping, with Lucky and Rue La La, makes us think this show is trying to distance itself from its couture-focused kin like “Runway.”

We understand the thinking behind the magazine-reality show partnerships. What do you think of this one?

Announcement after the jump

Read more

ABC Report Shows Single-Copy Sales Continuing To Drop

saveur2.jpg The Audit Bureau of Circulations released its important report for the first half of the year today, and the findings are not that surprising: total paid and verified circulation, single-copy sales and verified subscriptions are down overall.

However, the ABC said total paid subscriptions were basically flat in the past year. Compared to historical numbers, between the December 2007 and December 2008 reports, paid and verified circ was flat and single-copy sales were down 11.12 percent. Between June 2007 and June 2008, circulation was unchanged and single-copy sales declined 6.34 percent.

Single-copy sales were down the most in this report — more than 12 percent — with almost all of the top 25 top sellers suffering a decline. The biggest newsstand seller, Cosmopolitan, saw a 7.8 drop, although Woman’s Day, OK!, Family Circle and In Style saw the biggest declines in single-copy sales among the top 25, with each logging a more than 20 percent drop.

Meanwhile, the consumer magazines that saw the biggest newsstand growth included Mother Earth News, Women’s Health, Ebony, GQ, Essence, Sporting News, Time, National Geographic International, Real Simple and Runner’s World.

Despite its recent financial challenges, Reader’s Digest remained one of the top 25 consumer magazines in regards to paid and verified subscriptions, along with AARP, which saw a 400 percent jump in subscriptions.

We’ve also been tracking epicurean magazine Saveur since sitting down with its publisher Merri Lee Kingsly last week. Today, Kingsly told us the magazine’s circ is up 4.3 percent, while its epicurean competitors, Food & Wine, Gourmet and Bon Appetit have all seen double-digit declines.

Related: So What Do You Do, Merri Lee Kingsly, Publisher of Saveur?

Also: Listen to Fishbowl NY editor Amanda Ernst talk about Kingsly, Saveur and the upcoming ABC numbers on Friday’s podcast.

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