Food & Wine - FishbowlNY

Food & Wine to Give ‘Top Chef’ its Day in Print

Chris O'Shea — Wed, 12 Oct 2011 11:22:34 +0000

When you think of Bravo’s “Top Chef,” what comes to mind? Probably Padma Lakshmi, right? Okay, maybe that’s just us. You probably think of food and competition, but now, thanks to Food & Wine, you might start thinking of magazines as well. That’s because in its January issue, Food & Wine is bringing the popular TV show to print, in a special 24 page section.

The section will be an advertorial, with content centering on the show’s contestants. If it’s a hit, the “Top Chef” content might blossom into its own magazine.

“There are many elements from a consumer marketing part of it,” Christina Grdovic, Food & Wine’s Publisher, told Adweek. “We’d like it to be a 13th issue or some sort of a stand-alone, but we have to see if it makes sense.”

Bringing a TV show to print is a good idea for Food & Wine, especially one as popular as “Top Chef.” The brand carries weight and it’ll generate plenty of attention among readers. And if there happens to one day be a Lakshmi photo spread, well, that probably wouldn’t hurt either.

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Food & Wine Adds TV Personality as Contributing Editor

Chris O'Shea — Mon, 03 Oct 2011 12:41:32 +0000

Food & Wine has named Andrew Zimmern as a Contributing Editor. Zimmern is mostly known for hosting The Travel Channel’s “Bizarre Foods” and “Andrew Zimmern’s Bizarre World,” where he travels the world eating the strangest foods he can find.

His new weekly column at Food & Wine’s website, “Andrew Zimmern’s Kitchen Adventures,” will feature recipes he learned while globe trotting as well as classic American dishes.

Dana Cowin, Food & Wine’s Editor-in-Chief, said of Zimmern, “His recipes for foodandwine.com will bridge the gap between exotic flavors and American comfort food.”

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Alex Vallis Joins Food & Wine as Senior Digital Editor

Ujala Sehgal — Mon, 02 May 2011 11:50:28 +0000

Food & Wine Editor in Chief Dana Cowin announced that Alex Vallis has joined the magazine as senior digital editor today, where will focus on creating and packaging new content for foodandwine.com.

Vallis joins Food & Wine from NBC’s lifestyle website, thefeast.com, and prior to that, she was a food editor at nymag.com.

More importantly for the foodies, Vallis never misses the opportunity to incorporate Greek yogurt into a recipe, and her go-to dish is meatballs and tomato sauce. Sounds delicious! We’re getting hungry… must be time for some more flakes.

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Food & Wine Steps Into The Digital Kitchen

Brad Wellen — Thu, 16 Dec 2010 13:22:55 +0000

Although they have covered man’s primal needs of eating and drinking for over 30 years, Food & Wine has come a long way in making their content easier to access for readers. After introducing an iPad app in October, Food & Wine is advancing their social media presence by hosting monthly Facebook live chats with well-known chefs. This new campaign will begin tomorrow and allow users to ask New York chef and restaurant owner Scott Conant questions about his cooking style and recipes.

Conant, who owns Scarpetta and Faustina, will discuss recipes from his recently opened Las Vegas restaurant D.O.C.G. and share some holiday cooking advice. The Facebook chat is a complement to Food & Wine’s feature on Conant in this month’s print issue.

F&W’s Facebook fan page currently exceeds 120,000 followers and interactive events like these live chats have helped broaden the magazine’s appeal. In November, Food & Wine hosted an online discussion with their own senior recipe developer Grace Parisi and their Facebook Mix & Share page provides party tips from Bacardi and F&W special projects manager Gail Simmons.

Tomorrow’s hour-long chat with Scott Conant will begin at 2:30 p.m.

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Food & Wine’s 40 Big Thinkers 40 & Under List Has A New York Flavor

Brad Wellen — Wed, 06 Oct 2010 16:35:50 +0000

The November issue of Food & Wine may have a familiar feel to New York readers. The magazine’s 40 Big Thinkers 40 & Under list features eight local up-and-comers in the flavor world. Food & Wine believes that these chosen few are ”changing the way Americans eat and drink” and with 20 percent of the list comprised by New Yorkers, there should be no shortage of taste innovation in The Big Apple.

The 40 Big Thinkers 40 & Under are a mixed bunch, ranging from new media experts, to wine and spirits entrepreneurs, and even a White House food-policy advisor. Making the cut from New York were: Midtown Lunch founder Zach Brooks, Eataly vegetable butcher Jennifer Rubell, Tasting Table’s Geoff Bartakovics and Nick Fauchald, food Takedown king Matt Timms, Roberta’s Brandon Hoy and Chris Parachini, and cookbook author/Food52 co-founder Amanda Hesser.

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Lucky Magazine Partners With Bravo On New Fashion Reality Show

Amanda Ernst — Tue, 08 Dec 2009 10:45:00 +0000

Reality competitions have long paired with magazines: “Project Runway” first allied itself with Elle and then Marie Claire, “America’s Next Top Model” has Seventeen, and “Top Chef” has a partnership with Food & Wine.

So it comes as no surprise that Bravo‘s latest fashion reality show — an attempt to replace “Project Runway” which moved to Lifetime this year — has paired with a magazine. But the show, “Launch My Line,” has curiously launched a partnership with shopping magazine Lucky, not a traditional fashion magazines like Elle.

The show pairs ten contestants who “have always envisioned having their own clothing line” with ten established fashion designers who help them put together their dream line. The winner of the show will get an editorial showcase in Lucky and their premier collection will be sold on online boutique Rue La La, the exclusive retail partner of “Launch My Line.” The focus on shopping, with Lucky and Rue La La, makes us think this show is trying to distance itself from its couture-focused kin like “Runway.”

We understand the thinking behind the magazine-reality show partnerships. What do you think of this one?

Announcement after the jump

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ABC Report Shows Single-Copy Sales Continuing To Drop

Amanda Ernst — Mon, 31 Aug 2009 13:10:00 +0000

The Audit Bureau of Circulations released its important report for the first half of the year today, and the findings are not that surprising: total paid and verified circulation, single-copy sales and verified subscriptions are down overall.

However, the ABC said total paid subscriptions were basically flat in the past year. Compared to historical numbers, between the December 2007 and December 2008 reports, paid and verified circ was flat and single-copy sales were down 11.12 percent. Between June 2007 and June 2008, circulation was unchanged and single-copy sales declined 6.34 percent.

Single-copy sales were down the most in this report — more than 12 percent — with almost all of the top 25 top sellers suffering a decline. The biggest newsstand seller, Cosmopolitan, saw a 7.8 drop, although Woman’s Day, OK!, Family Circle and In Style saw the biggest declines in single-copy sales among the top 25, with each logging a more than 20 percent drop.

Meanwhile, the consumer magazines that saw the biggest newsstand growth included Mother Earth News, Women’s Health, Ebony, GQ, Essence, Sporting News, Time, National Geographic International, Real Simple and Runner’s World.

Despite its recent financial challenges, Reader’s Digest remained one of the top 25 consumer magazines in regards to paid and verified subscriptions, along with AARP, which saw a 400 percent jump in subscriptions.

We’ve also been tracking epicurean magazine Saveur since sitting down with its publisher Merri Lee Kingsly last week. Today, Kingsly told us the magazine’s circ is up 4.3 percent, while its epicurean competitors, Food & Wine, Gourmet and Bon Appetit have all seen double-digit declines.

Also: Listen to Fishbowl NY editor Amanda Ernst talk about Kingsly, Saveur and the upcoming ABC numbers on Friday’s podcast.

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Are Magazines Like Top Chef The Future Of Journalism?

Amanda Ernst — Tue, 02 Jun 2009 16:36:00 +0000

FishbowlNY managing editor Rebecca Fox moderated a panel this afternoon about integrated partnerships and multiplatform marketing and publicity deals in the media world. If you’re uncertain what kind of deals would fall under this umbrella, a good example is the partnership between Bravo‘s “Top Chef” reality cooking competition and food magazine Food & Wine.

Ellen Stone, Bravo’s SVP of marketing, told the Mediabistro Circus audience that the cable channel works closely with Food & Wine to promote both brands: Gail Simmons, who works for the magazine, appears on “Top Chef” as a judge, and the magazine, which is published by American Express Publishing, covers the show on its edit pages. The two are even working together to create a “Top Chef” magazine, Stone said.

Other panelists, Chuck Cordray and Tom Smith of Hearst Digital, Steve Rosenbaum, the CEO of Magnify.net, and NYMag.com GM Michael Silberman also discussed deals they have worked on recently and things they seek out in partners.

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Food Network Magazine Beefs Up Staff

Amanda Ernst — Mon, 11 May 2009 14:41:00 +0000

It looks like there is at least one magazine in New York that is not cutting back staff. In fact, new magazine Food Network Magazine is actually promoting current staff and bringing on new hires.

Despite being introduced in the midst of the great magazine die off last year with two newsstand-only test issues in October 2008 and January 2009, Food Network is thriving. The magazine, which recently announced a huge rate base increase, revealed some staff promotions and new hires today on both the edit and business sides.

Editor-in-chief Maile Carpenter is promoting features editor Tracy Saelinger to deputy editor and moving senior editor Liz Sgroi up to food editor. In addition, two new senior editors are being brought on board: Mary Kate McGrath — former design market editor at InStyle — and Jonathan Stern â€“ formerly of Joshspear.com, Stuff magazine and Penthouse.

Read on to learn more about Food Network‘s staffing changes and the state of some other culinary magazines.

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Time Inc. To Let You Make Your Own Magazine

Glynnis — Wed, 18 Mar 2009 12:33:20 +0000

We all remember a few years back when Time named ‘You’ the person of the year. Well, now it looks like Time Inc. is experimenting with something called ‘Mine.’ The AP is reporting that the company is experimenting with a customized magazine entitled ‘Mine,’ which will combine “reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.” Emphasis ours.

This is how it will work: “Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.

Editors will pre-select the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue.” All the details are here. Also the magazine is free (for the first 31,000 subscribers) but will “align readers with the branding message that its sole advertising partner, Toyota Motor Corp.” So perhaps not the solution to the advertising woes of the print world, but interesting nonetheless.

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Hungry New Yorkers: Tasting Table to Do the Tasting For You

Glynnis — Wed, 12 Nov 2008 15:47:26 +0000

So! If there is one thing New Yorkers know how to do well it is eating and drinking. Seriously. But what if adventurous eaters don’t want to have to do the sidewalk-pounding research to find the good food? Tasting Table thinks they have a solution. The daily email publication, which launched last month, is the brainchild of the folks who helped back and develop Daily Candy and Thrillist and is edited by Nick Fauchald, formerly of Food & Wine. The goal? To deliver “first-hand, informed advice in a knowledgeable editorial voice.” Says Fauchald:

We won’t cover a new restaurant until we’ve vetted it ourselves and experienced it as our readers will…We are not obsessed with the new; we love the classic. We’ll remind readers about venerable New York restaurants and forgotten favorites that may have slipped off the radar.

Also, for those of you feeling the economic squeeze, never fear! There are also “recipes — tested and simplified for the home cook — from top chefs and bartenders.”

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