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Posts Tagged ‘Food & Wine’

Are Magazines Like Top Chef The Future Of Journalism?

mbcircus3.jpgFishbowlNY managing editor Rebecca Fox moderated a panel this afternoon about integrated partnerships and multiplatform marketing and publicity deals in the media world. If you’re uncertain what kind of deals would fall under this umbrella, a good example is the partnership between Bravo‘s “Top Chef” reality cooking competition and food magazine Food & Wine.

Ellen Stone, Bravo’s SVP of marketing, told the Mediabistro Circus audience that the cable channel works closely with Food & Wine to promote both brands: Gail Simmons, who works for the magazine, appears on “Top Chef” as a judge, and the magazine, which is published by American Express Publishing, covers the show on its edit pages. The two are even working together to create a “Top Chef” magazine, Stone said.

Other panelists, Chuck Cordray and Tom Smith of Hearst Digital, Steve Rosenbaum, the CEO of Magnify.net, and NYMag.com GM Michael Silberman also discussed deals they have worked on recently and things they seek out in partners.

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Food Network Magazine Beefs Up Staff

image004.jpgIt looks like there is at least one magazine in New York that is not cutting back staff. In fact, new magazine Food Network Magazine is actually promoting current staff and bringing on new hires.

Despite being introduced in the midst of the great magazine die off last year with two newsstand-only test issues in October 2008 and January 2009, Food Network is thriving. The magazine, which recently announced a huge rate base increase, revealed some staff promotions and new hires today on both the edit and business sides.

Editor-in-chief Maile Carpenter is promoting features editor Tracy Saelinger to deputy editor and moving senior editor Liz Sgroi up to food editor. In addition, two new senior editors are being brought on board: Mary Kate McGrath — former design market editor at InStyle — and Jonathan Stern – formerly of Joshspear.com, Stuff magazine and Penthouse.

Read on to learn more about Food Network‘s staffing changes and the state of some other culinary magazines.

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Time Inc. To Let You Make Your Own Magazine

i123735162011743456027.jpgWe all remember a few years back when Time named ‘You’ the person of the year. Well, now it looks like Time Inc. is experimenting with something called ‘Mine.’ The AP is reporting that the company is experimenting with a customized magazine entitled ‘Mine,’ which will combine “reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.” Emphasis ours.

This is how it will work: “Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.

Editors will pre-select the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue.” All the details are here. Also the magazine is free (for the first 31,000 subscribers) but will “align readers with the branding message that its sole advertising partner, Toyota Motor Corp.” So perhaps not the solution to the advertising woes of the print world, but interesting nonetheless.

Hungry New Yorkers: Tasting Table to Do the Tasting For You

tstintblg.pngSo! If there is one thing New Yorkers know how to do well it is eating and drinking. Seriously. But what if adventurous eaters don’t want to have to do the sidewalk-pounding research to find the good food? Tasting Table thinks they have a solution. The daily email publication, which launched last month, is the brainchild of the folks who helped back and develop Daily Candy and Thrillist and is edited by Nick Fauchald, formerly of Food & Wine. The goal? To deliver “first-hand, informed advice in a knowledgeable editorial voice.” Says Fauchald:

We won’t cover a new restaurant until we’ve vetted it ourselves and experienced it as our readers will…We are not obsessed with the new; we love the classic. We’ll remind readers about venerable New York restaurants and forgotten favorites that may have slipped off the radar.

Also, for those of you feeling the economic squeeze, never fear! There are also “recipes — tested and simplified for the home cook — from top chefs and bartenders.”

Food & Wine Tries to Mop Up Top Chef Leakage

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Food & Wine is pretending that they didn’t spaz yesterday by posting a spoiler interview with the winner of Bravo’s Top Chef. From the site:

Yesterday, an intrepid reality tv fan found a Top Chef story on Food & Wine’s server. Food & Wine prepared profiles of both Top Chef finalists in advance of the last episode so that we had a story on the winner ready to publish immediately after the season finale.

How intrepid must one be to type in their url? There’s no Wayback Machine involved here. And as FBLA knows full well, glossy magazines regularly assign two stories to cover all contingencies: Presidental races, Best Picture Oscars, you name it.

Eater LA thinks for a minute that it could be a fiendishly brilliant plan:

F&W did the whole leak thing on purpose to see how rabid everyone would get over a supposed spoiler and watched as the fan base spun itself into a tizzy before the finale.

But it’s not, and we all know it.

Top Chef Spoiler: Eater LA Gets the Juice

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Food & Wine jumped the gun and posted and then unposted an interview with the new winner of Bravo’s Top Chef, and EaterLA has the details. The MySpace page is also a tip-off. Here’s a hint: he was once judge Tom Colicchio’s line cook.

If it’s any consolation, none of ANTM’s winners are really models, either.

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