Fotoulla Euripidou, who has been with Rodale for eight years – most recently as Vice President of Consumer Insights – will join Hearst as Vice President, Director of Consumer Research, on March 21st.

Euripidou will report directly to Ellen Levine, Editorial Director at the company’s magazines division. Levine said Euripidou will help expand Hearst’s brands, explaining, “As the media landscape evolves, her insights will be key in helping us navigate and evaluate opportunities, from launches to content extensions for our existing brands.”

We have one thing to say to Euripidou: Growing brands is great, just please don’t make us cover the launch of Popular Mechanics Restaurant.