Five-year-old LA firm Salient Media is adding another performer to its comedy roster: east coast based Punchline magazine.

Editor-in-chief of Punchline Dylan P. Gadino explains that as part of the deal, his publication’s website will be relaunching next week under a new name: Laughspin. But the content will remain the same, along the lines of the current interview piece with Greg Proops about the comedian’s entry into the world of podcasts with “The World’s Smartest Man:”

During the relaunch process, I decided that as much as I love the name Punchline magazine, it was time for a change. I wanted a new name–something wholly singular, fun and appropriate. I also wanted to lose “magazine,” since, in these ever-evolving technological times, that word is quickly losing its value. It also might not best explain some of the other comedy endeavors we have planned. More on that later.

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