Here Media CEO Paul Colichman laid out a new marketing plan for his company’s gay publications The Advocate and Out, in a recent letter to readers.

After revealing that four members of The Advocate‘s editorial team were let go in order to make room for new staffers who can work across Here Media’s many platforms — print, online and broadcast TV — Colichman announced a new plan to send The Advocate‘s subscribers a copy of Out every month as well:

“The recent closures of Gourmet, Portfolio, Genre, and other magazines have shown the weaknesses of the print publication model. The rising costs of paper, printing, and postage have become a major problem. Therefore, we plan to greatly reduce these costs by jointly marketing The Advocate and Out magazines. We will fulfill Advocate subscriptions via joint delivery with Out. Advocate subscribers will continue to receive their monthly magazine along with a copy of Out at no extra charge. This move will also allow us to continue to offer Out at affordable subscription prices, either as a stand-alone title or with the choice to receive The Advocate as well. The strategy preserves our ability to deliver the same high-quality print magazines while allocating additional resources to editorial content.”

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Neal Boulton, former Men’s Fitness editor, current Genre editor, and rumored (former) paramour of Rolling Stone head Jann Wenner, has launched his own website called BastardLife.com: ‘How to Navigate the Brave New World of Sex, Dirty Secrets by Neal Boulton’. Per Boulton’s Letter from the Editor:

Love, lust, like — it really doesn’t matter. We are men, and we hunger for the same thing: a connection, a score, a win. Some are short and sweet; others are tough and bitter. Either way, we walk the long road home, collecting many stories, but not enough advice, or friends, to dispel the myths, or dilute the boundaries, of the “game.” We wake up, maybe decades later, telling someone younger the ways of things — with a grin that impresses, but really conceals a wish we knew then what we do now. Sure we have wives, or girlfriends, or boyfriends — or husbands. All told, there’s a bastard in all of us, but managing the vice of manhood is the goal we offer, the manifesto we push.

The site appears to still be in the early-ish stages (it took a couple of tries before it would load properly), that said, there are already a number of posts up, such as ‘Is Your Girl a Guy?‘ and ‘Simple Sex Reminders & Other Military Strategies.’ Navigate away!