Meredith Xcelerated Marketing (MXM), Meredith Corporation’s marketing agency, has named Georgine Anton to the newly created role of senior vice president/chief client officer. Anton has worked for Meredith in the past, so this marks a homecoming of sorts for her. From 1999 to September of last year, she served as senior vice president of integrated marketing. Anton left to join Atlantic Media for just under a year.

“I am so pleased to have Georgine back in the MXM family,” said David Brown, executive vice president of MXM. “During her previous tenure, she raised the bar of client service excellence with some of our largest clients, including Kraft. Georgine has a wonderful focus on innovation, and a desire to develop client strategies that truly work in this increasingly complex work.”

Anton reports to Brown.