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Posts Tagged ‘Gerald Marzorati’

The New York Times Launches TV Show

The New York Times is preparing to launch a weekly half-hour show called NYTV, which will feature lifestyle segments edited by Times staffers. The show premieres next Monday at 8:30 pm on something called NYC Media, a channel we’ve never heard of before.

But that’s not the point. The point is, that much like Times Cinema - the paper’s programming shown at movie theaters – NYTV shows dedication to furthering the brand. Gerald Marzorati, Assistant Managing Editor for the Times, tells The Cutline:

The push – and it’s a slow, careful push – is simply part of our commitment to be a news organization available on as many platforms and in as many media as we can be. You saw video much more front and center in our coverage of the uprising in Cairo, for example, than you would have a year or two ago. And there are a couple of new webcasts in the works or in the planning stages.

It might seem odd that the most well-known newspaper in the world (based on extensive studies by The Committee Who Only Considers American Things) needs more exposure, but every little bit helps.

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NYT And ProPublica: Keeping Long Form Journalism Alive?

nytimesmag.jpgThe New York Times magazine this Sunday will feature a 13,000-word article that reveals the findings of a two-year investigation that was a joint venture between the Times and non-profit investigative organization ProPublica.

The piece’s author, Sheri Fink, details the stories of what happened to patients who died at New Orlean’s Memorial Medial Center after Hurricane Katrina. The lengthy story is something that we’re seeing less and less of in newspapers and consumer magazines (outside of the New Yorker, that is): long form journalism.

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Times Magazine Editor Marzorati: ‘Who is Going to Foot the Bill?’

07pakistan-600.jpgVia GalleyCat comes the text of New York Times Magazine editor Gerald Marzorati‘s keynote address at the 2009 CASE Editors’ Forum. Marzorati talks about standing in line behind a man who is immersed in reading a long Dexter Filkins article from that week’s Magazine, which leads to a discussion of just how much these long form articles cost to produce.

What I am also conveying to you, I think you are sensing, is that that guy with the Blackberry reading Dexter Filkins‘s piece on a tiny screen on a lunch line really got under my skin…On the other hand, he WAS reading the piece, wasn’t he?

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