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Posts Tagged ‘Gerry Byrne’

Eliot Spitzer, a Party for Angela Cummings and the Story Behind the New Bernie Madoff Documentary

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In keeping with the usual head-spinning weekly scene that is Wednesdays at Michael’s, the joint was jumping today. It was SRO in the front dining room and at the bar where producer Beverly Camhe was holding court with fellow producer Marc Altshuler and writer/directors Derek Anderson and Victor Kubicek in celebration of their upcoming documentary In God We Trust Who Pays for His Crime on the Bernie Madoff scandal. The film will debut in the highly coveted Friday night slot at the Tribeca Film Festival next week.

Bev tells me the tickets for the highly anticipated film sold out in ten minutes when they went on sale at with American Express last night, and they are currently looking for a theater to handle the overflow. For those of you who missed the boat entirely, there’s always pay per view. Bev says anyone who sees the film should prepare to be shocked. “Don’t believe what you’ve heard. You’ll be surprised to know who knew what and when they knew it.” For the record, Bev believes that both Madoff sons, the late Mark Madoff and Andrew Madoff, didn’t know anything. I would have loved to have explored that very topic myself when I spotted Mark at Michael’s last spring, but he bolted before I could ask him anything about their father’s massive Ponzi scheme. “Bernie was a bi-polar sociopath, so it’s entirely possible he was able to keep it from them,” says Bev.  I asked Marc if they’d heard from any of the Madoffs or insiders since they began production, and he told me, “They’ve been oddly quiet. I’m surprised they even stayed in New York.” Some people have no shame.

Mickey Ateyeh and Angela Cummings

Not all the action was in the main dining room. I was invited to the swanky lunch held in the Garden Room for Angela Cummings today celebrating the launch of her new collection with Assael. Mickey Ateyeh, Angela’s long time BFF and business partner gathered 24 New York power gals – the ladies who never eat lunch who actually lunched today – for an intimate gathering.  The first to arrive was Liz Smith followed by a veritable who’s who in New York social and business circles, including Paula Zahn, Linda Fairstein, Jackie Leo,  Barbara Taylor Bradford, Christy Ferer, who is in hot pursuit for her company’s next CEO (Anyone?), Fern Mallis, DuJour‘s Cindy Lewis and Judy Licht

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The Truth About Rachel Uchitel’s Tweet and a Birthday Party for Ed Rollins

1003_mockup.gifWhen it comes to Wednesdays at Michael’s, the early bird might not always get the best table, but today it did land me something of a timely scoop. Some time before noon, I spotted Rachel Uchitel, the woman whose texts to Tiger Woods helped bring down the golf legend and launched a thousand tabloid headlines in 2009. I half expected her to bolt when I identified myself as a reporter, but she was gracious and downright chatty when I asked about the countless reports that her recent “Everyone deserves a second chance” tweet was a thinly veiled reference to Tiger and Lindsey Vonn‘s joint announcement on Facebook that they were dating.

“Everyone in the media immediately thought it was about Tiger,” she told me exclusively. “I still have not talked about him and never will. I haven’t told anyone about this, but the tweet was about my 94-year-old grandfather, Sam Lionel, who is getting married. His fiancee is 52 and there has been some family drama about it, so that’s what I was referring to. I’m even throwing her a bachelorette party.” Rachel, who just moved back to New York from San Francisco, told me that The New York Post approached her about writing an article about the recent turn of events but she turned them down flat. “First of all, check your facts, thank you very much,” she said referring to their reporting about her tweet. “And also I’d never write anything about that.”

Rachel told me these days she is “totally obsessed” with her 10-month-old daughter Wyatt Lilly who took her first steps yesterday. (Dad is husband Matt Hahn.) “I love that she wants a big kiss just from me sometimes. It’s the first time that I really have come to understand just what unconditional love is. You think you can get it from a man, but this is so different. She is my whole existence.” Being a mother, says Rachel, has given her a sense of peace and satisfaction that had previously eluded her, but she still is sorting out where she wants to go from here. ”I don’t want to be away from her and miss anything.” Still, though, she’d like to find “meaningful work.” Says Rachel, “For the past three years I have struggled with my identity. I used to be a journalist, but since 2009 it has been difficult to find a job because of the baggage attached to me.” She’s been offered several reality shows and did a stint on Celebrity Rehab with Dr. Drew, but has turned them all down. “It’s hard, but now that I’ve moved back to New York, I’d like to find something interesting to do.” For the woman whose tear-stained face made the cover of The New York Post when she first lost her then fiancé on 9/11 (a tearsheet hangs in the Smithsonian) and then went on to become the poster girl for one of the biggest celebrity scandals of the decade, life in recent years has been a series of headlines. That’s a pretty attractive quality in an employee in certain circles is this town, isn’t it?

Emilio Romano and Diane Clehane

I had a fascinating and enjoyable lunch with Emilio Romano, (pictured, right) president of Telemundo Media and the network’s vice president of corporate communications and public affairs, Michelle Alban. The charming and dynamic Emilio joined the company in 2011 and in his current position runs Telemundo’s broadcast network, its 15 owned stations, as well as the company’s entertainment division and Telemundo Studios, which is the No. 1 producer of original Spanish language primetime content for Hispanics in the United States. He also oversees the news and sports divisions, Telemundo’s digital media group and the company’s sales and marketing arms. I’ve talked to plenty of media titans in this dining room over the years, and I can say without question I found Emilio to be one of the most engaging, genuine and interesting executives I’ve ever met. While telling me about all the exciting things happening at Telemundo these days, he chatted easily with the wait staff about where they were from and asking them in Spanish what they watched on television and why.

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Meg Ryan and Judith Regan “Below the Radar” on Table One

1003_mockup.gifThe spring power lunch season has officially begun at Michael’s with plenty of famous faces and talking heads (Charles Grodin, Star Jones, Lawrence O’Donnell) mixed in with the usual suspects today. None other than Meg Ryan turned up with Judith Regan and slipped in practically unnoticed. Ah, but it’s my job to tell you these things.

In the ‘six degrees of separation’ world that is the dining room at 55th and Fifth, Judith and I grew up in the same hometown of Bay Shore on Long Island. Her mother was often my substitute teacher in high school, and we’ve always had interesting chats whenever our paths have crossed. It’s been a while since I’ve seen the famously fiery ex-book publisher and she told me she’s adapted a new approach of “staying well below the radar” while working on her Sirius XM show. “No one even knows where I live,” she said. I knew better than to question the strategy of staying out of the limelight by sitting at Table One on a Wednesday at Michael’s, so we talked about mutual friends and exchanged pleasantries about our families. When Meg showed up, she couldn’t have been nicer as we chatted about our daughters who we adopted from China the same year, are the same age and both wear glasses. (Sorry, but it’s all OTR.) Later, on the way out, we talked a bit more and I suspected she had plenty more to say on the subject but didn’t want to get caught it the crush of folks lining up for their coats. Oh, well. Maybe next time.

I was joined today by Stu Zakim, public relations vet and “transformational executive” (How’s that for a title?) Mike Berman. Stu, a veteran marketing guru who has helped shaped the image of Showtime, Universal Pictures and Wenner Media, struck out on his own in 2010 with his own firm, Bridge Strategic Communications. His current clients include the Montclair Film Festival, now in its second year, and Mike, a turnaround specialist and business blogger who dispenses straightforward strategies on his blog, Berman Means Business. Stu has been working with Mike since last fall to extend the reach of his no-nonsense messaging espousing a holistic approach to building businesses. With recent headlines on media mash-ups and corporate meltdowns, we had plenty to talk about. Since Mike penned his first piece for CNBC’s website entitled “Five Turnaround Tips for Ron Johnson, JC Penney and Others” earlier this week, I thought a discussion about JCP’s embattled CEO was a good place to start. In a nutshell, says Mike, Johnson “was set up to fail — he can’t fix Penney’s.”

Mike Berman, Diane Clehane and Stu Zakim

He explains, “What’s happening with Ron Johnson is a metaphor for what’s wrong with business today. You can’t hire a rock star as if he’s just come down from the mountain top with the solution to every problem. No one person is able to do what he’s saying he can do.” According to Mike, Johnson’s first mistake was expecting an already beaten down team to buy into widespread change without first stabilizing the organization and clearly articulating a long term vision for the future. Letting 10,000 people go among a shell-shocked workforce didn’t help matters, either. “In the classic turnaround, you can be a hero by coming in and reducing staff, closing under performing stores or factories for the short-term, but in the long-term that doesn’t create value and kills the economy. Executives have to ask themselves, ‘How can I make sacrifices for the benefit of the entity?” Because so many companies rely on the slash-and-burn strategy as an immediate solution to stem the bleeding of their bottom line, Mike tells me he no longer works on “classic turnarounds” because he finds them “totally souless.” Now there’s something you don’t hear every day.

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Joe Kernen Settles a Bet, Plus the Return of Michael Wolff

1003_mockup.gifThreats of yet another winter storm (We’re begging for mercy!) didn’t keep the faithful from Michael’s today. In fact, the dining room was even more crowded than usual as some of the city’s biggest hot shots cooled their heels at the bar and in the lounge as they waited to be seated among the power brokers and media mavens. There was plenty of air kisses and glad handing among the talking heads (Joe Kernen, Rosanna Scotto), television titans (Matt Blank, Henry Schleiff) and fashionable folk (Julie Macklowe). After all, what’s the point of having a power lunch in this town if the right people aren’t there to see it — or write about it? Happy to oblige.

PR maven extraordinaire Catherine Saxton, who has represented some of Manhattan’s most well known swells (and how do you think they got that way?) invited me to join an eclectic and energetic group for lunch today. I was seated between Khashy Eyn and Daniel Hedaya of Platinum Properties and nearly got whiplash as I listened to these real estate wunderkinds regale me with tales of their incredible success since launching their firm in 2005. (Khashy, the firm’s CEO and co-founder, is 31 and Daniel, the president, is all of 26.)  Khashy, who has been in real estate since he was a teenager, came to the United States from Iran when his family fled during the revolution. Daniel, who grew up in Great Neck, dropped out of culinary school before landing a job at a boutique brokerage firm.  Khashy and his sister, co-founder and COO Dezireh Eyn (“The brains of the operation,” says Khashy), launched the company and later tapped Daniel to join them.

(Left to Right) Daniel Hedaya, Diane Clehane, Khashy Eyn, Christian Giovanni Curato, Catherine Saxton and Vicki Downey

Daniel, who will appear in episode seven of  the new season of HG-TV’s Selling New York, told me high rollers and regular folk get the same stellar treatment from the firm.  ”Whether our company is working with a client looking for a $2,500 rental or someone selling a $50 million property, we provide the same level of service. It is very important to us that everyone of our clients receive the same high level of concierge service from us. Manhattan real estate is unlike other markets in the country where the agents handle so many parts of a transaction. Here, we sell or rent the property, negotiate the deal and turn it over to an attorney. But many of our clients want us to handle everything and we do.”

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Mika Brzezinski, Miss USA and a Mysterious Stephen Baldwin Sighting

1003_mockup.gifMaybe it was today’s dreadful weather (Will this winter from hell ever end?) or perhaps some boldface names can’t bring themselves to leave the sunny West Coast after the Oscars, but the scene at Michael’s today was pretty much a celebrity-free zone unless you count the random sighting of Stephen Baldwin. The more low-key Baldwin made a curiously brief appearance in the dining room (he didn’t even sit down) before leaving, so we never got the chance to ask him what he thinks about brother Alec Baldwin‘s war with The New York Post, but we did try. There was, however, an interesting mix of bold faced names including police commissioner Ray Kelly and the newly crowed Miss USA Nana Meriwether who, despite leaving her sash and crown at home, looked every inch the pageant winner. Being almost six feet tall certainly helps stand out in a crowd.

I was joined today by Woman’s Day editor-in-chief Susan Spencer and Hearst executive director of public relations Mimi Crume Sterling. Having never met these smart, savvy gals before, we bonded over a talk about our daughters. Susan, like me, is mother to an elementary-school-aged daughter adopted from China; Mimi has a little girl and is about to give birth to her first son any minute (we had our fingers crossed she’d make it through lunch!). We all agreed parenthood is an unending source of material.

Susan Spencer and Diane Clehane

Since joining the magazine in February of last year from Time Inc.’s All You, Susan has made some interesting changes to the magazine. “I’ve fallen in love with the reader,” she says. This is not your mother’s Woman’s Day, although Susan is mindful of the generational connection between readers of the 75-year-old Hearst title. “Some readers have been reading the magazine for 60 years, and now their daughters and their daughters’ daughters are reading it,” she explained. When asked just who is the Woman’s Day reader, Susan told me: “She’s the ‘Average Josephine’ — the receptionist, the administrative assistant, the teacher, the nurse. These are the women who I consider to be the backbone of America.” That doesn’t mean, however, these women (more than half work outside the home) are not interested in fashion and the good things in life. Just the opposite. “These women have a lot of joy in their life. They embrace positivity,” says Susan. “That’s why the title of the magazine is so perfect for them. It’s about her day and the joy she gets out of it.” To tap into that, Susan retooled the fashion pages focusing more on value in all its iterations. “Our reader doesn’t want to see a great shoe and then find out it’s $300 or even $150. It has to make sense for her life.” In fact, “Value Tags” appear throughout the magazine to highlight steals, deals and all-around great ideas.

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Shirley MacLaine Stops by a Birthday Party for Liz Smith

1003_mockup.gifI knew it was going to be quite the scene at Michael’s today when a little birdie told me that there was going to be a lunch for Liz Smith celebrating the grand dame of gossip’s upcoming birthday at Table One. Suffice to say I wasn’t disappointed. None other than Shirley MacLaine stopped by to say hello to Liz (more on why later), and I got to chat with the legendary actress about her guest-starring stint on Downton Abbey. While the entire restaurant swiveled in our general direction, I jumped up from my seat to ask about her experience on PBS’ smash hit and she couldn’t have been more gracious.

“I loved doing the show,” she told me. “Everyone was so welcoming and great about everything. I was amazed that no matter what the weather — because it rained a lot when we were shooting — they all went on as if the sun was shining. They were wonderfully professional.” Her character, Martha Levinson, appeared in only two episodes but left quite an impact on viewers — particularly when Martha sparred with Violet, the Dowager Countess played by the legendary Maggie Smith. “That was one of my favorite days on the set,” Ms. MacLaine told me of the scene where she and Ms. Smith sat for hours in a church pew waiting for the ill-fated wedding of Lady Edith to begin. “We spent eight hours talking about life, and we never ran out of things to say.” I bet. Before she dashed out the door — she only stayed long enough to say her hellos — I asked whether she’d be returning to the series and she said, “Yes. We start shooting soon. I’m looking forward to it.” So are we.

Liz Smith with her party pals and her armadillo cake

Now, back to Liz’s lunch (described as a “southern confab”), which Hearst’s Deb Shriver put together with scribe Julia Reed and ‘Mayor’ Joe Armstrong. Deb was putting the finishing touches on the table, which included a bouquet of yellow roses arranged in Joe’s Texas bronzed boot and a specially designed menu (fried chicken, collard greens and corn bread) featuring a photo of Liz at a year old. Liz and Joe have a long friendship that dates back to 1968 when Joe first arrived in New York and met the fellow Texan. They forged an unbreakable bond. “I didn’t know one person when I came here and found out she was raised a block from where my mama grew up in Fort Worth. She was the only person I met who I thought didn’t talk with an accent.” The two have been great pals ever since.

Shirley MacLaine stops by Michael’s

Southern belle Deb, who has written two fabulous books on New Orleans including the gorgeous Stealing Magnolias: Tales from a New Orleans Courtyard, surprised Liz with one of the most unusual birthday cakes ever served at Michael’s or anywhere else for that matter, and had a Brooklyn baker recreate the Steel Magnolias armadillo red velvet cake. Ms. MacLaine, as you might recall, was one of the stars of the 1989 film, and she arrived with the film’s screenwriter Robert Harling to jazz up the festivities. They departed before Michael’s staff paraded through the dining room with the life-size armadillo on a platter, raising  more than a few eyebrows. Clearly thrilled by the gesture, Liz was served the head of the baked beast while the rest of the guests dug into the ‘carcass.’ Mmm… yummy.

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Lesley Stahl, Cynthia McFadden & Lindsay Lohan’s Interior Decorator

1003_mockup.gifEven the arctic temperatures couldn’t keep the faithful away from Michael’s today. The scene at 55th and Fifth was, although celebrity-free (unless you count a cast member from “The Real Housewives of New York City) even wilder than usual. The media mavens (Lesley Stahl, Cynthia McFadden), magazine power gals and honchos (Anne Fulenwider, Connie Anne Phillips, Jack Kliger) and fashionistas (Fern Mallis, Mickey Ateyeh) must have had plenty to talk about because at one point the decibel level hit its tipping point and I could barely hear the folks I was with and believe me, they were worth a listen.

I was joined today by Deacon Webster and Frances Webster, co-founders of Walrus, a multi-disciplinary creative agency, and they have quite a story to tell. If you want a laugh, check out the talking Walrus that touts the agency’s work on the company’s website. Hilarious. The husband and wife team, who first worked together at Mad Dogs & Englishmen, founded their award-winning (Ad Age’s 2012 Northeast Small Agency of the Year) in 2005 and, says Frances, have seen their business grow an astounding 300 percent in the last three years. Our mutual pal, PR veteran Diana Biederman, who is currently consulting for The Humane Society of New York, brought us all together and we had a lively lunch dishing about the ad biz. Deacon is the agency’s chief creative officer and Frances handles the business side as managing director. Their yin-yang skill sets keep things humming at work — and at home. The Brooklyn-based couple gave up trying to keep work talk out of their after hours conversations (“We quickly realized that was impossible,” says Frances) but did decide that having their desks facing each other in the middle of their open floor plan office was a little too much togetherness. They now keep their distance on opposite ends of the office and everything is going swimingly.

I’ll say. Having started their agency with the “21 Club,” Emergen-C,  Grand Marnier, CWX and The Economist as clients when the principals at Mad Dogs & Englishmen decided to close up shop and passed the business on to them (“We went to them and asked if they’d mind if we took the business with us and they were okay with it,” explained Frances), the Websters now boast a roster that includes Amazon Kindle, Bazooka Brands and Bloomberg Businessweek as well as hotter-than-hot Rent the Runway and came up with a funny and effective photobomb video campaign to tout to the fashion site’s growing wardrobing capabilities. They’re also the team that AMC tapped a few years ago to develop a brand strategy for “The Walking Dead” and we all know how that turned out.

Deacon Webster, Diane Clehane and Frances Webster

These days, the Walrus team is busy touting the preventative properties of Emergen-C on social media and in the digital realm and is promoting the message that the cold medicine isn’t just for when the flu strikes but rather a wondrous preventative elixir that is best taken daily (they’ve taken the brand from 5,000 to 531,000 likes on Facebook and counting). They are also working on attracting younger moguls, hedgies and the like to Bloomberg’s Businessweek. “We’re telling younger people that the magazine has really changed.” The good news is, says Deacon, since changing to the weekly delivery system that subscribers get along with their daily newspapers, the magazine is getting a lot more attention from subscribers and “there hasn’t been a lot of newsstand drop off. If people read three issues in a row, they’re hooked.” Their mission now: to find different venues for digital sampling for the consumer and keep the buzz going over their eyebrow-raising covers.

You can check out Walrus’ witty, out of the box thinking on Friday in The New York Times and The Wall Street Journal with their full page ads for Smith & Wollensky which explain why scoring an internship at Smith & Wollensky is better than landing one at Goldman Sachs, Lazard and Morgan Stanley. The ads explain, among other things, that “Lazard might know a thing or two about capital markets, but when it comes to creamed spinach they might as well be Lehman Brothers.” Got your attention, didn’t it?

Here’s the rundown on today’s crowd:

1. Hollywoodlife.com’s EIC Bonnie Fuller and publisher Carlos Lamadrid with Penske Media’s vice chairman Gerry Byrne hosting Real Housewife of New York City’s  Aviva Drescher, Sirius XM’s Serena Kodila, Island Def Jam Music Group’s Laura Swanson, Comcast’s Julian Broadsky, Activate’s Michele Anderson and Matrix’s Patrick O’Keefe.

2.  Fern Mallis and Mickey Ateyeh

3. ‘Mayor’ Joe Armstrong and David Zinczenko. One of today’s hot topics among the regulars was “When is Dave going to announce his next move?”  Plenty of folks stopped by Table 3 to inquire. Our lips are sealed …

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Harvey Weinstein, David Zinczenko and Peggy Siegal Throws Another Party

1003_mockup.gif‘Tis the season for power lunches disguised as holiday celebrations, and this afternoon at Michael’s it was SRO as the moguls (Harvey Weinstein, Tommy Mottola), a perennial party giver (Peggy Siegal and her indefatigable minions) and boldface names (Star Jones, Muffie Potter Aston) poured into the dining room for one head-spinning scene. While Bonnie Fuller and company shoe-horned 14 people comfortably into Table One, Peggy presided over a lunch for 34 in the Garden Room honoring “The Untouchables.” (Although I didn’t see them, I did spot — I think — Malcolm Gladwell and Stu Zakim in the crowd). The rest of the dining room was full of table hoppers and gladhanders — Harvey Weinstein works a room like nobody’s business — and I noticed there was plenty of glasses of red and white wine all around. Cheers!

I was joined today by Anne Fulenwider who has plenty to celebrate these days having  “come home” to Marie Claire in September. She was tapped for the top job after Joanna Coles departed for Cosmo when Kate White left to write her best sellers full-time. I know, you need a score card for all this, but do try to keep up. Anne’s extraordinary rise to the top of the masthead is a master class on how to succeed in publishing by being very smart, working hard and staying grounded amid all the glitz and glamour (yes, to civilians and the uninitiated this is a glamorous business). The Harvard graduate came to New York in the mid-nineties and landed her first job in magazines working for David Lauren at Swing. An internship at The Paris Review turned into a gig as research assistant to George Plimpton when he was working on his book on Truman Capote. Anne got quite an education diving into boxes of fascinating transcripts, fact checking scores of Plimpton’s interviews and, occasionally ”chopping carrots” at his home and pitching in whenever needed. All in a day’s work.

Diane Clehane and Anne Fulenwider

When the book was done, she went on to become senior editor, moved to Vanity Fair where she was editor of the magazine’s popular “Fanfare” section, and wound up editing the work of Leslie Bennetts, Buzz Bissinger and Dominick Dunne. Except for a brief sojourn to San Francisco, she spent a decade at the magazine where, she said, she “grew up” and was “inspired” by Vanity Fair’s great reporting and writing and learned that “maintaining quality” and upholding the highest journalistic standards (“There were armies of fact checkers and researchers!”) were critical to the vitality and relevance of a successful magazine.

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Penske Deal May Put Gerry Byrne Back in Driver’s Seat

Media reactions to this morning’s Variety-PMC deal confirmation are coming in faster and more furiously than a Vin Diesel-Paul Walker car chase.

But forget for a moment about Jay Penske, Nikki Finke and Bonnie Fuller. As NYC-based columnist Roger Friedman astutely points out, one of the central figures in this new Hollywood trade horizon could be an individual most media watchers are unfamiliar with:

Sitting pretty on the Penske board is my old friend, Gerry Byrne (pictured), who commands a daily table at Michael’s. Years ago, it was Gerry who engineered Variety’s stunning comeback from the dead with Peter Bart as editor-in-chief. In the early 90s they revamped the Variety design and made the paper matter again. Eventually Gerry left Variety and sometime later became publisher of The Hollywood Reporter when it was owned by Nielsen. When the Guggenheim people came in, Byrne was sidelined. He left when his contract was up, and joined up with Penske.

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Calvin Klein, Piers Morgan and The Newsroom‘s Emily Mortimer

1003_mockup.gifIt was a dizzying scene at Michael’s today.  Fashion A-listers (Calvin Klein, Grace Coddington), talking heads (Piers Morgan) and the random television star (The Newsroom‘s Emily Mortimer) provided some serious people watching for the mere mortals in the dining room.

Before the crowd rushed in, I caught up with Bravolebrity Lori Zaslow in the ladies room (What can I say? I go where the news takes me ) who just wrapped her first season of Love Broker. Lori, who was with her business partner Jenn Zucher, tells me the show brought plenty of new clients looking for their soul mates and some great new business opportunities, including her new ‘love oil’ called Gravitate which is sold at Exhale Spa and a few select boutiques around town. “The show was a great experience and some great new things came our way as a result of the exposure,” Lori told me. She’ll be Katie Couric‘s guest on her new talk show on October 5. Will there be a season two of Love Broker? As they
say, stay tuned.

Diane Clehane and Andy Amill

I was joined today by publishing powerhouse Andrew Amill, vice president of Weight Watchers Media Group. As a lifetime member of Weight Watchers, I’ve always found the plan works when you work it, and I love the weekly meetings which always have such an empowering, fun vibe. While their campaign with Jennifer Hudson (one of the greatest transformations ever!) has been a resounding success, Andy tells me that despite all the snipping in the tabloids about the company’s newest spokeswoman Jessica Simpson (who was Katie Couric‘s guest on her show’s premiere) is also doing great on the plan. Her first commercial touting her shedding her post-baby weight just hit the airwaves and her big ‘reveal’ will come in December. She’ll also be the cover girl for WeightWatchers Magazine‘s January/February issue. ”Both Jennifer and Jessica resonate with our members,” says Andy. Charles Barkley, who is the face and (newly slimmed down) body for the men’s program has given the company’s a “100 percent bump” on the men’s site.

Andy tells me weightwatchers.com is the fastest growing part of the company (6.2 million monthly uniques and 250 million page views) as the powers that be add more and more interactive features that keep members plugged into the program whereever they go. Later this year, a bar code scanner for smart phones will be introduced that will allow users to scan the UPC code of any supermarket food item and immediately get its point value. The perfect antidote to temptation, no doubt. “The technology the company has created that allows members to stay connected and motivated is outstanding,” says Andy.  Read more

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