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Posts Tagged ‘Get Married’

FishbowlNY’s 2009 Lists: The Biggest Launches Of The Year

modern2.pngNews of magazine closures was, sadly, pretty prevalent throughout 2009. But, although 428 magazines folded during the year, according to MediaFinder.com, 275 launched.

Launching a magazine or Web site in the midst of a recession is never an easy task. But we think there are a few new pubs on the block that will be around for awhile. Even mediabistro.com got in the launching spirit, debuting four new blogs this year: WebNewser, MediaJobsDaily, BayNewser and eBookNewser.

As the year closes out, here’s a look at some of the biggest launches in print and online.

Magazines
Much-anticipated travel magazine Afar celebrated its launch in August with an opulent party, pretty unheard of these days.

getmarried.jpgGet Married proved that there is still room in the bridal magazine market, despite the closure of Modern Bride and Elegant Bride this year.

And Modern added another design magazine to the mix.

Cookie may have crumbled, but Bonnier Corp. successfully split its parenting magazine into two editions, Parenting Early Years and Parenting School Years, later raising the rate base of School Years.

Other notable launches: Children’s Health, Organic Beauty, Women’s magazine VAIN and two Reader’s Digest Association launches, DIY mag Fresh Home and Rick Warren‘s Purpose Driven Connection, which folded later in the year.

After the jump, online magazine and blog launches

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As Condé Closes Bridal Mags, Competitors Step It Up

ms weddings.jpgCondé Nast may have shuttered two of its bridal magazines last week, but that doesn’t mean the category is dead.

Martha Stewart Weddings is celebrating its 15th anniversary, launching its first national online luxury wedding expo and debuting a Destination Weddings issue next month.

Another bridal book, The Knot, spun off from the popular wedding Web site, is planning to increase its frequency from semiannual to four times a year.

And let’s not forget recently launched bridal mag Get Married magazine, which we covered earlier this year. It hit newsstands October 1.

Once again, Condé’s lost is another publisher’s gain.

Get Married Features Tablescape Challenge On Inaugural Cover

GM_Mag_Cover.jpgGet Married Media, a multi-media company focused on wedding planning, has revealed what will be on the cover for the inaugural issue of Get Married magazine, due on newsstands in October.

To create the perfect cover look, Get Married came up with a challenge. The magazine gave florist to the stars Mark Held a box of props and gave him one week to create a tablescape for eight people. His creation was shot by wedding and celebrity photographer Elizabeth Messina to create the perfect look for the first-ever issue of Get Married. And behind the scenes photos and video from the cover shoot will appear on GetMarried.com once the magazine hits newsstands.

Get Married has revealed a mock version of the cover (pictured) but is keeping the real thing under wraps until its newsstand debut.

Brides can get a free copy of the first Get Married magazine through the company’s Web site, and one bride will win the 8-piece Lenox china set that appears on the cover. The magazine will be published semiannually.

Related: Tis The Season For Wedding Tips

Tis The Season For Wedding Tips

getmarried.pngThese days, everyone is cutting back. But one place where people refuse to scrimp is on their wedding. So it comes as no surprise that in this time of shuttered publications, cut-backs and layoffs, we can see an announcement of the launch of a new wedding magazine this fall, a new wedding-themed website for grooms and even a fellow member of the media Twittering through his wedding planning.

Get Married recently announced it was adding a semiannual magazine to its wedding planning Web site and Lifetime television show. The magazine, which will debut in October, will be sent to readers, bridal retailers, shows and vendors for free. Although the magazine will bring in some revenue through ads, earnings from the Web and television offerings will mostly offset the cost, said Becca Brett Leish, Get Married’s director of marketing and communications.

“We are offering ad opportunities in the magazine but the ad rates, compared to other national magazines, are much less,” Leish said. “The show and the magazine both drive brides and users to the Web site and that’s where we are monetizing content.”

Get Married magazine is led by executive editor Stephanie Davis, who formerly served as editor in chief of skirt!. She will work closely with Jill Meister, the editor-in-chief of GetMarried.com as well as producers for the television series in order to integrate content across all three mediums.

Read on for more news about new media approaches to wedding planning

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