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Posts Tagged ‘Gfk MRI’

Time Inc. Gears Up for Third International Edition of People Magazine

PeopleMostBeautifulIssue2014Sometimes, timing is everything.

On the heels of Germany deposing the U.S. at the top of the Anholt-GfK Nations Brand Index, it was revealed that Time Inc. has pacted with Bauer to launch a German edition of People. From the announcement:

“Time Inc. is pleased to partner with Bauer Media Group in Germany, a weekly publisher with a strong heritage,“ said Norman Pearlstine, chief content officer, Time Inc. “We expect the People Germany team in Hamburg to launch the magazine with the same passion for the brand as we have in the U.S.”

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Forbes U.S. Print Edition Racks Up Record Readership

ForbesCover_0616_2014The mission statement of research behemoth Gfk MRI is “to provide the clearest view of American consumers – who they are, what they buy, how they think – and the best way to reach them.” And certainly, based on their Spring 2014 data, one good way to reach the upper tiers is the print edition of Forbes.

From today’s announcement released by Forbes at the 61st Cannes Lions International Festival of Creativity:

According to the recently released GfK MRI data, Forbes magazine has achieved its highest readership ever in the U.S., increasing by over one million readers in the past year to more than six million. Forbes surged in readership from 5,079,000 in Spring 2013 to 6,118,000 in Spring 2014 — a rise of more than 20 percent and the largest figure for Forbes in MRI’s records.

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