For today’s example of a journalist linking to an article without fully reading that article, we turn to Boston-based GlobalPost blogger Timothy McGrath. Halfway down McGrath’s dishonor roll of celebrities, companies and media outlets that have recently and erroneously trumpeted the country of Colombia as “Columbia,” he calls out Starbucks.
However, had McGrath properly read Wall Street Journal Bogota-based reporter Dan Molinski‘s piece about the social media movement spearheaded in February 2013 by Colombian digital media executive Carlos Pardo, he would have realized that Starbucks is in this case not to blame:
The movement can take its nagging too far. When a television show about plans Starbucks has to come to Colombia [in 2014] misspelled the country, many here quickly blamed Starbucks itself. Hundreds of Colombians, with national pride on display, used it as a rallying cry to urge the company to stay away.
Starbucks said it wasn’t to blame. “Our 42-year heritage with Colombian coffee farmers dates back to Starbucks’ 1971 founding. We definitely know the difference between Colombia and Columbia,” the Seattle company said in a statement.