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Posts Tagged ‘Good Housekeeping’

Good Housekeeping Gets a Revamp

 

 

 

 

 

 

 

 

 

 

Good Housekeeping’s January 2013 issue (right) is much different than the previous, oh 100 years or so. The cover is new, the content is new and the logo is new. So, without being able to read the issue yet (a press release promises the new content will be fun, so that’s uh, good) what do you think?

We do like the overall approach. The cover is certainly more colorful and attention-grabbing than the previous version. We’re a little torn on the new logo though. But maybe this is why we write and leave the magazine designing to the professionals.

Good Housekeeping Makes Changes

Good Housekeeping has tapped a new editor and made two promotions. Elizabeth Roehrig is rejoining the magazine as lifestyle editor. Roehrig is a published author and previously worked as home editor at Ladies’ Home Journal. Roehrig worked at Good Housekeeping back in 2000, as an editorial assistant.

In addition, Melanie Rud has been promoted to associate beauty editor, and Caylin Harris has been promoted to assistant editor.

Roehrig joins Good Housekeeping August 13.

‘Cubes’ Takes a VIP Tour of Hearst Tower

In this episode of “Cubes,” we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

Cubes Takes a VIP Tour of Hearst Tower

In this episode of Cubes, we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

Al Roker, Barbara Bush and Peggy Siegal Fetes Elizabeth Olsen

1003_mockup.gifWe were disappointed to hear that we’d missed seeing Wendy Williams who’d come by on Monday for lunch with her parents. A little birdie told me that the talk show diva issued this rallying cry to mom and dad before departing to face the lone paparazzo waiting outside: “Get ready! Here we go! Here we go!”  Today the few shooters milling around outside had a little more to work with since starlet of the moment, Elizabeth Olsen, was being feted in the Garden Room. Meanwhile, the main event in the dining room featured its usual mix of moguls (Barry Diller, Ron Perelman),  talking heads (Al Roker) and high-profile editors (Jon Meacham). Just business as usual for Wednesday at Michael’s.

I was joined today by Good Housekeeping editor-in-chief Rosemary Ellis, the magazine’s new money columnist Carmen Wong Ulrich and Hearst’s executive director of public relations, Alexandra Carlin. With 24 million (yes, you read that right) readers, this is not your mother’s Good Housekeeping. With Ellis at the helm, GH is a must read for the multi-tasking, multifaceted woman (Is there any other kind?) and filled with smart, savvy content that covers everything from food and fashion to family and finances.  And, while many books have retooled their marketing message for a niche reader, Good Housekeeping is a media behemoth with some really impressive reach. “We’re not age specific. We have kazillions of 28-year-old readers and kazillions of 34-year-old readers,” says Ellis. “More than the magazines that target them.”  Rosemary, whose editor letters are often inspired by her own family life and her adorable daughter, Lucy (“I figure I have a few more years before she says no more”) says Good Housekeeping offers “one stop shopping  — Who has time to read seven different magazines?”

We all agreed that the one topic on every woman’s mind these days is money. It makes sense, says Rosemary, because 80 percent of all  spending decisions are made by the woman of the house. So, Rosemary tapped Carmen to dispense her unique brand of uncommon financial common sense culled from years of experience deciphering today’s often confusing and confounding financial landscape. “I live for this,” says Carmen, who first became interested in money through her father. “I’ve been watching stocks since I was eight.”

Carmen Wong Ulrich, Diane Clehane and Rosemary Ellis
Carmen Wong Ulrich, yours truly and Rosemary Ellis

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Jasmine Chang Joins Good Housekeeping as Fashion Director

Rosemary Ellis, editor-in-chief of Good Housekeeping, announced today in a press release that Jasmine Chang will join the magazine as Fashion Director, effective April 11.

Chang spent the previous eight years as Executive Fashion Editor at O, The Oprah Magazine. She also served as Senior Fashion Editor at Family Circle and Fashion Editor at Self magazine.

But Chang’s coolest gig ever came before all of that, when she styled Spinal Tap for their 1992 tour. We’re really hoping that she brings some of that flavor into the world of Good Housekeeping. It could only be a good thing.

Good Housekeeping Seeks Style Guru for Fashion Director Gig

Attention style experts: Good Housekeeping is on the hunt for a new fashion director to oversee the production of all fashion pages for the monthly Hearst title. The position is located in New York City.

If hired, you will be responsible for conceptualizing and pitching stories; market work; and working with the photo department to coordinate and produce photo shoots. The fashion director will also contribute to Good Buzz and other sections of the magazine that include fashion content, while styling non-fashion stories, as well.

The mag doesn’t list any specific requirements for the job, but it’s safe to assume that candidates should have plenty of consumer magazine experience under their belts, with a focus on (and passion for) fashion and lifestyle. If you can set yourself apart from the rest, you’re in. Interested? Apply here.

For more openings and employment news, follow The Job Post on Twitter @MBJobPost.

Good Housekeeping Promotes Courtney Murphy to Creative Director

Courtney Murphy, Good Housekeeping design director since 2006, has been promoted to creative director.

Prior to joining Good Housekeeping, Murphy was design director for AARP The Magazine. In 2004, She led her team to a merit award from the Society of Publication Designers for redesign of the bi-monthly.

Earlier in her career, Murphy was art director for the Independent on Sunday in London. She also was projects editor for The Virginian-Pilot from 1995 to 1999.

No Hope For Newsstand Sales?

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According to the Audit Bureau of Circulations, as quoted in The New York Times today, newsstand sales for magazines dropped 9.1 percent last year, with overall subscriptions 2.23 percent. Popular individual titles fell anywhere from 41 percent (W magazine) to 30 percent (Good Housekeeping).

But this isn’t all bad news: the titles that have done well in the past year, that have actually seen increases, are niche titles like Off-Road Adventures, which saw a 483 percent increase in circulation, and Rodale titles like Men’s and Women’s Health. One reason for this is that these types of print publications cater to a specific die-hard fan that may not be as willing to trade on free content.

Read More: Magazines’ Newsstand Sales Fall 9.1 Percent — New York Times

InStyle Entertainment Editor Jumps To Good Housekeeping

ghk_cvr-lg.jpgCortney Pellettieri, the entertainment editor at InStyle, has been hired for the same role at Good Housekeeping, the magazine’s editor-in-chief Rosemary Ellis announced today.

Pellettieri, who will be working primarily from Los Angeles, will be in charge of gathering celebrities for covers and editorial features in the magazine starting March 1.

Prior to InStyle, Pellettieri coordinated celebrity interviews for E! Entertainment channel.

Previously: Good Housekeeping Gets New Fashion Director

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