Condé Nast doesn’t want you to just read GQ and Glamour; it wants you to watch them too. To accomplish that goal, the publisher has launched a customizable digital video network, featuring mini-movies from the two brands. At GQ’s site, visitors will find behind-the-scenes moments from “the women of GQ” photo shoots, a video featuring Rocco Dispirito and much more. Glamour’s site provides editorially-influenced videos as well.
GQ and Glamour are the first of many Condé magazines to get the video treatment. It’s a smart move by Condé, because if the fact that everyone alive has made a Harlem Shake video proves anything, it proves that people love watching video. No matter what it is.
And now for statements from the editors.