Since buying a trio of Emmis radio stations last week, including New York’s WRXP, Randy Michaels has kept adding important parts to its upper management at newly formed Merlin Media.

Today, the fledgling company named Walter Sabo (left) as chief operating officer. Sabo, a former executive at ABC Radio, RKO Radio, and NBC’s FM station group, founded his New York-based Sabo Media consultancy in 1984.

“Success requires building brands that are unique, desirable and difficult to duplicate. Walter has the vision, intelligence, leadership skills, and experience to move Merlin beyond current convention and to take advantage of emerging media opportunities. It also means attracting special, talented people, and Walter knows how to do that,” said Michaels.

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