Reuters today launched a new video service that features an “advertising-based revenue share model.”
Working with News Distribution Network, Reuters will use its editorial assets to produce video content in a lot of different areas — from news and business to sports and entertainment. The video content will then be distributed to newspapers, magazines and radio outlets, who will also get access to NDN’s new distribution model. Explains Reuters:
“NDN’s state-of-the-art content distribution platform goes beyond the traditional licensing agreement to offer flexible advertising capabilities, which enable participants to share in and contribute to network revenues. The network also provides sophisticated video metric capabilities to support audience and advertising performance analytics.”
So, in using Reuters’ video content, news outlets are getting more than just videos — they’ll be making some money off of it, too. “We believe this strategic relationship is a critical step toward bringing online publishers, the content and services needed to revolutionize their product offering,” said Greg Peters, NDN’s CEO.
How long until other news outlets start launching similar content sharing models?
Full release after the jump