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Posts Tagged ‘Gregg Hano’

Gregg Hano to Bonnier’s Mag+, Steve Grune Succeeds Him

Gregg Hano has been named CEO of Mag+, Bonnier’s digital publishing platform. Hano was most recently Bonnier’s Senior Vice President of Corporate Sales and The Technology Group, a position he had been at since November of last year.

Hano holds Mag+ in high regard. “The platform lets content creators focus on what matters most — content — and fully take advantage of this amazing ecosystem,” said Hano. “This is the future of publishing and I’m excited to be a part of it.”

Hano begins his new position May 7.

Steve Grune, most recently a Group Publisher at Bonnier, will succeed Hano.

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Bonnier Names New VP Corporate Sales

John Driscoll has been named Bonnier Corp.’s new Vice President of Corporate Sales. Driscoll comes to Bonnier from Just Marketing International (JMI), a motorsports marketing firm. He served as JMI’s Senior Vice President of Partnership Development since 2010. Prior to JMI, Driscoll was Vice President, Chief Brand Officer and Publisher of Car and Driver and Road & Track.

“John is a consummate sales leader, and his skills and vision will be a tremendous asset to all Bonnier brands,” said Gregg Hano, Senior Vice President of Corporate Sales. “John is an expert at showing major advertisers the value of reaching an enthusiast audience, and his extensive experience with integrated media will boost our success in expanding our digital footprint.”

Bonnier Names Group Publisher of Technology Group

Bonnier Corporation has named Steve Grune its new Group Publisher, Technology Group. Grune succeeds Gregg Hano, who was promoted last week. Grune now oversees Popular Science, Popular Photography, American Photo and Sound +
Vision.

“Steve has been an incredible leader since his first day on the job,” said Hano, who will be working closely with Grune. “He has been instrumental in the Technology Group’s successes— especially in the digital space — and this promotion better represents his value both to the Group and to Bonnier as a whole.”

Bonnier Promotes Group Publisher Hano

Bonnier Corporation has named Gregg Hano as its new Senior Vice President of Corporate Sales and The Technology Group. Hano was most recently Group Publisher of the company’s Technology Group.

His new position, which is also new at Bonnier, will require Hano to oversee an integrated sales and marketing staff and expand multiplatform programs. Hano will also be keeping his role managing the direction of Popular Science, Popular Photography, American Photo and Sound + Vision.

“Gregg is recognized throughout Bonnier and the advertising industry as being a leader in driving revenue and delivering innovative advertising programs,” said Bonnier’s CEO, Terry Snow. “He has shown particular vision with his team’s digital efforts, integrating client partnerships across websites, digital magazines, apps and social media. His credibility, expertise and insight will now benefit all of our brands.”

Popular Science iPad Edition Hits 10,000 Downloads

According to Ad Age, the iPad version of Popular Science is doing quite well. In February the magazine added Apple’s subscription system, and now it has over 10,000 downloads.

Gregg Hano, Vice President, Group Publisher at Bonnier Technology Group, says that no matter the numbers, the goal is always getting people to subscribe:

We’ve been averaging 10,000 to 12,000 unit sales per month almost since the beginning. Now we’re going to be above that in March. We’re inching up over that. And we look forward to continuing to see subscriptions grow. Hopefully people keep testing Popular Science on their tablets and then hopefully come back and subscribing.

As Ad Age notes, even if consumers do subscribe, Bonnier won’t know much about them. One of the issues publishers have with Apple’s system is that it doesn’t allow them to view any information about the consumers who purchase the titles. When you’re trying to sell advertising and sustain a business, this is obviously a problem.

But for now at least, it appears Apple’s system isn’t hurting. Another feather in Steve Jobs’ hat, should he ever decide to wear one.

Popular Science Adds iPad Subscription Option

When Apple says jump, publishers – starting with Bonnier Corporation – apparently, ask how high. Popular Science will now be available using Apple’s subscription model at $14.99 per year, or $4.99 for a single issue.

The incentive to buy an annual subscription is that it’s almost 70 percent cheaper than buying a single issue each time. Once users opt for this option, it automatically renews each year.

Gregg Hano, Vice President, Group Publisher, for Bonnier, said the in-app subscription model will benefit readers:

A yearlong subscription to the digital magazine will bring the cost per issue down significantly, rewarding loyal customers while still giving them access to the high-quality extra interactive content, video and custom design that only the digital experience can offer.