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Posts Tagged ‘Gregg Michaelson’

Rodale Departures Blamed on Discontent with CEO Maria Rodale

Uh oh.  Rodale has been experiencing some staff departures lately. And sources are telling Fortune that the culprit is discontent with the leadership of Maria Rodale, who became CEO in 2009.

This certainly doesn’t seem like a coincidence:

A spokesperson for Rodale confirmed that the following people left or were fired in 2011: chief information officer Ken Citron; Jack Essig, publisher of Men’s Health; Andrew Livingston, director of consumer engagement; David Marchi, senior vice president of global marketing; chief marketing officer Gregg Michaelson; Mary Murcko, executive vice president and group publisher; Karen Rinaldi, executive vice president and books publisher; Bill Stump, senior vice president and editorial director; and Valerie Valente, a vice president in custom publishing. Rodale.com general manager David Kang, communications executive vice president Robin Shallow and executive vice president and group publisher MaryAnn Bekkedahl also left after Rodale became CEO.

This is in addition to the recent departure of  senior vice president of international operations, Michelle Meyercord, and vice president James Kreckler.

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Allison Hobson Falkenberry Promoted At Rodale

Rodale Inc. has named Allison Hobson Falkenberry VP of brand and digital communications.  Falkenberry will now oversee the company’s corporate, brand, book, international, and digital media relations efforts.  She will work under Rodale CMO and president of integrated marketing and sales Gregg Michaelson.  Michaelson is confident Falkenberry will flourish in the new role.

Allison brings an unmatched knowledge of the media industry and a highly collaborative energy to our team.  Across her six years at Rodale, she has helped drive results—from high-profile company partnerships to digital advancements to book sales—for just about every department of the company. I can think of no one more suited to lead our communications strategy with the press.

Prior to the promotion, Falkenberry was Rodale’s AVP of brand communications and worked with titles including Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World, and Organic Gardening.  She also served as executive director of communications at Men’s Health.

Tim Kennedy Takes GM Role At Rodale

Rodale Inc. has tapped Tim Kennedy to serve as general manager of Rodale.com and Rodale News Network.  According to a company press release, Kennedy will supervise sales, marketing, and content for Rodale’s website and oversee the growth of the Rodale News Network — the publisher’s health, wellness, and environmental information service.  Kennedy will work with Rodale titles including Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World, and Organic Gardening.

Kennedy will report to president, integrated marketing & sales and company CMO Gregg Michaelson.  Michaelson is eager to add Kennedy’s experience to the team:

We continue to add talent, invest in our digital strategy and change our organization for the future.  Tim’s experience will be of immediate benefit to our newer initiatives as well as our established brands. He understands the importance of editorial excellence and has a track record of success in digital media.

Prior to his time at Rodale, Kennedy was president, publisher, and CEO of The Morning Call — a newspaper based in Allentown, PA.

Rodale Integrates Sports Brands, Promotes Two

bicycling.jpgJust over a month after restructuring and promoting its editorial leadership and chief executives, magazine publisher Rodale Inc. said today that it has integrated its running and cycling sales teams under one associate publisher.

Molly O’Keefe, the associate publisher for Runner’s World and Running Times magazines, has been promoted to the associate publisher of the newly integrated sports title team, taking on responsibilities of Bicycling and Mountain Bike as well.

Paul Collins, director of Rodale’s Sports Marketing & Events division, has also been named advertising director of the four sports titles, and he will be reporting to O’Keefe.

The company said the integration “will provide agencies and brand marketers access to two robust audiences, with strong household incomes — and a passion for the healthy and active lifestyle — at a time when running and cycling participation are at an all time high.”

Last month, Rodale implemented a number of changes across many of its titles and divisions, including giving additional responsibilities to David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who now also serves as editorial director of Bicycling.

Full release after the jump

Previously: Rodale Restructures Management

Related: How To Pitch SI.com, How To Pitch Skiing

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Rodale Restructures Management, Promotes Michaelson To President, CMO

rodale.jpgMen’s Health publisher Rodale Inc. announced a sweeping restructuring of its management team yesterday, along with the promotion of customer marketing EVP Gregg Michaelson to president of integrated marketing and sales and chief marketing officer.

The changes come five months after Rodale’s CEO Steven Pleshette Murphy decided to leave the company and was replaced by the founder’s granddaughter, Maria Rodale.

In addition to Michaelson, several other executives were given additional duties and shuffled around, including editorial execs David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who will now also serve as editorial director of Bicycling; Bill Stump, who was promoted to SVP/editorial director to oversee Prevention, Organic Gardening and Rodale.com; and Karen Rinaldi, who was promoted to EVP/general manager and publishing director of Rodale Books.

Left out of the promotions was Men’s Health editor David Zinczenko, as pointed out by Jeff Bercovici. The recent cover controversy may have something to do with that.

Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.

The full release explaining all the changes, after the jump

Read More: Promotions All Around At Rodale — But Not For Editor of Men’s Health –Daily Finance

Previously: Men’s Health Runs Same Cover Twice — Purposely?

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