Click here to receive Mediabistro’s Morning Media Newsfeed via email.
It’s Official: Mike Hopkins Named CEO of Hulu (Variety)
Hulu has announced Fox Networks distribution chief Mike Hopkins as CEO of Hulu. Plans for the transition leaked out last week, in addition to the news that interim CEO Andy Forssell would be leaving the company. The appointment comes months after owners 21st Century Fox, Disney and Comcast elected not to sell Hulu after putting the joint venture on the auction block for the second time in as many years. Ad Age / Digital The announcement, which came Thursday afternoon, comes a week after news broke that the company was close to hiring Hopkins, a deal maker charged with securing arrangements with TV carriers as well as on-demand and digital services. TheWrap Putting Hopkins in charge brings Hulu even closer to its parent companies, which abandoned their efforts to sell the company earlier this year and promised to invest $750 million. “After an extensive search, Mike was simply the best candidate for the job. He has a strong understanding of programming, digital distribution and consumer behavior, and a great vision for Hulu’s next chapter,” Anne Sweeney, co-chairman, Disney Media Networks and president, Disney/ABC Television Group, said in a statement.LA Times / Company Town In assuming the helm of Hulu, Hopkins brings more than two decades of experience in the traditional television world and in negotiating distribution agreements. As head of distribution for Fox, he oversaw distribution strategy, sales and marketing for Fox’s 45 broadcast and cable channels in the United States.