Conceive cover.jpgIn a week where Condé Nast shuttered parenting magazine Cookie, rival magazine publisher Bonnier Corp. is beefing up its parenting portfolio with the purchase of Conceive magazine.

The formerly independently published magazine — founded by Kim Hahn in 2004 — will join Bonnier’s other magazines in the category, Parenting and Babytalk. Conceive‘s entire staff will be joining the Bonnier team, and the magazine’s Web site, Conceive On-Air radio show and several related books are also part of the deal.

This new addition to the Bonnier family is surprising, especially considering what other companies like Condé are doing. Instead of folding titles, Bonnier has been collecting them, even ones within the same category. This is the company’s fourth acquisition in the past year. In June, the Florida-based publisher bought five enthusiast titles from Hachette Filipacchi, including Popular Photography, Flying, Boating, Sound & Vision and American Photo.

Full release after the jump

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