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Posts Tagged ‘Harper’s Bazaar’

Stephen Mooallem Named Exec Editor of Harper’s Bazaar

Stephen Mooallem has been named executive editor of Harper’s Bazaar. Mooallem comes to the magazine from Interview, where he served as editor in chief since 2009.

“Stephen comes to us with great experience and a unique point-of-view that will continue to support the Bazaar mission to be timely but timeless,” said Harper’s Bazaar’s editor-in-chief Glenda Bailey, in a statement. “I am deeply grateful to Kim for her invaluable contributions and commitment to Bazaar. We will miss her considerable talent and wish her all the best in her next endeavor.”

Mooallem is succeeding Kimberly Cutter, who is leaving Harper’s Bazaar in January to write her second novel. Mooallem takes over January 2.

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Harper’s Bazaar Revamped Site is Live

Harper’s Bazaar’s new site has gone live. The revamp features responsive design, hourly content updates and plenty of big, bold photographs. And as we noted before, there’s plenty for advertisers to like.

The most noticeable addition to the new HarpersBazaar.com is #TheList, which packs editorially curated items. The lure for advertisers here is that they can sponsor the section and have their clothes featured. If you don’t mind that, #TheList is actually nicely laid out. Instead of flipping side to side through the items, as you scroll the next product emerges from the bottom of the page and takes over almost the entire screen. It’s clean, and therefore visually engaging. Harper’s Bazaar has also integrated commerce into the site, making almost every item shown instantly “shoppable.”

Carol Smith, the magazine’s VP, publisher, and chief revenue officer, said of the new site, “Having a bold look and point-of-view is essential; we’re backing it up with up-to-minute content and functionality that offers the best user experience and creates unique opportunities for marketers to connect with the ultimate luxury customer.”

Harper’s Bazaar Revamped Website to Feature Plenty of Sponsored Content

ads!Harper’s Bazaar’s new website will debut next Monday. What can you expect? Sponsored content! Yay! The New York Times reports that premiering along with the new site is #TheList, which will “highlight top trends culled by the magazine’s editorial staff.” Translation: Ads.

On most days, companies can sponsor #TheList in exchange for having some of their products featured. They can also run banner ads. On Saturdays, an advertiser can buy up the entire feature, and have only its products in #TheList.

Fans of Harper’s Bazaar might not appreciate the fact that companies are telling editors what to include in #TheList, but it really doesn’t matter. Sponsored content is the official wave of the future. Magazines need money, and this is one way to get plenty of it.

Unsurprisingly, Todd Haskell, senior VP and chief revenue officer for Hearst Magazines Digital Media, is a big fan of #TheList. “We have an opportunity to create something from scratch that lets us develop one of these branded content experiences that is just so perfect for the reader and that lets us talk about the kinds of things that our readers love to interact with,” he told the Times.

[Image: The New York Times]

Elissa Santisi Leaves Vogue for Harper’s Bazaar

Elissa Santisi is joining Harper’s Bazaar as a contributing senior fashion editor. Santisi comes to the magazine from Vogue, where she had been since 1998.

This is actually a return to Harper’s Bazaar for Santisi, as she served as the title’s senior fashion editor from 1993 to 1998, when she left to become Vogue’s style director.

“Elissa’s creativity will enhance our mission to inform and inspire, and I’m thrilled to welcome her to the Harper’s Bazaar team,” said Glenda Bailey, Harper’s Bazaar’s editor-in-chief.

Santisi starts at Harper’s Bazaar tomorrow.

Buying Everything Offered in Harper’s Bazaar Would Cost $438,000

As we mentioned this morning, magazines love to sell you products. The Huffington Post conducted some research into this by examining eight September issues of popular fashion magazines. HuffPost found that if you bought everything offered in the latest Harper’s Bazaar, you’d end up shelling out $438,018. So please don’t do that.

Magazines considered for the report included Cosmo, Harper’s Bazaar, Lucky, Marie Claire, Elle, Vogue, InStyle and Glamour. Here are some highlights:

Most Products Offered: InStyle, with 440 items

Fewest Products Offered: Vogue, with 59 items

Highest Average Cost of Products: Vogue, at an average of $4,375 a piece

Lowest Average Cost of Products: Cosmo, at an average of $157 a piece

Cover Battle: O, The Oprah Magazine or Harper’s Bazaar

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week we have O, The Oprah Magazine taking on Harper’s Bazaar. O went with— oh shut up, you already know who is on the cover. But check out that hair. We love it. If Oprah made it her normal ‘do we might even start watching OWN. Might.

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Harper’s Bazaar Makes Editorial Additions, Changes

A few changes at Harper’s Bazaar have been announced. Below are are the details.

  • Lindsay Talbot is joining the magazine as a senior features editor. She comes to Harper’s Bazaar from Vogue. She has also worked at Teen Vogue and Elle. Her first day is May 15.
  • Brittany Frascht has been named Harper’s Bazaar’s fashion market assistant. She most recently worked at GQ. Frascht starts her new role May 8.
  • Two promotions: Mallory Schlau has been promoted to fashion market editor; Cassie Anderson has been upped to associate fashion market editor.

Cover Battle: Billboard or Harper’s Bazaar

Welcome back to another edition of FishbowlNY’s Cover Battle, where we ask the question: Does this magazine make our blog look fat? Kidding. We just want to know which cover you prefer. This week we have Billboard versus Harper’s Bazaar.

Billboard’s cover features none other Prince, also known as the Artist, &%$#, or Dude Who Likes Wearing Coffee Filters On His Face.

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Harper’s Bazaar Names Fashion Features Director

Harper’s Bazaar has named Jennifer Alfano its fashion features director. Alfano was most recently a freelance writer whose work has appeared in publications such as Veranda, Travel & Leisure and more. She is also the co-founder of KeepItChic.com, a fashion and lifestyle site.

This marks a return to Harper’s Bazaar for Alfano, as she served as a contributing editor and fashion features director from 2002 to 2006.

Harper’s Bazaar Names Two Exec Editors

Harper’s Bazaar has announced the appointment of two executive editors: Kimberly Cutter and Laura Brown. Cutter comes to the magazine from Brides, where she most recently served as executive features director. This appointment — beginning January 2, 2013 — marks a return to Harper’s Bazaar for Cutter, as she served as features director for the magazine in 2007.

Brown has been with Harper’s Bazzar since 2005. She most recently served as features/special projects director. Her new title is executive editor/special projects.

“I am thrilled to welcome Kimberly back to the Harper’s Bazaar team and to announce Laura’s promotion,” said Glenda Bailey, the magazine’s editor-in-chief, in a statement.  ”Kimberly’s experience will enhance our mission to provide readers with everything they need to live a fashionable life.”

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