“Throughout her career, Isabel has shown an impressive ability to create and manage dynamic, commercial content for print, online, mobile and video,” said Tony Gervino, editor-in-chief, Billboard. “Her reporting and editing background in fashion, beauty and culture, along with her relationships with leading writers, will help expand Billboard’s audience. We are thrilled to welcome her to the team.”
Added González Whitaker: “The opportunity to join Tony and everyone at Billboard was simply too exciting to pass up. I can’t wait to get on board.”
Posts Tagged ‘Hearst:’
Hearst Magazines International has named Gary Ellis chief digital officer, a new role at the company. Ellis comes to the company from Viacom Media Networks, where he has been since 2003. During his time at Viacom, Ellis served as VP of international digital media and director of digital media, working with brands like MTV, VH1, Comedy Central and CMT.
“Gary is a forward-thinking, energetic leader with a proven track-record of growing audience and revenue through innovative content, products and partnerships,” said Duncan Edwards, president and CEO of Hearst Magazines International, in a statement. “He’s an expert at working across continents and cultures, and his talent and imagination will accelerate our digital initiatives around the world.”
Ellis will be based in New York and begins on March 3.
It’s likely you have not heard of YuuZoo, an Australian developer of social network mini-sites for mobile clients. But you have certainly heard of some the firm’s clients.
Here in New York, they include Hearst and NBTV. Down Under, the list encompasses the Asian arm of the NBA and Miss World. Founded by 41-year-old serial entrepreneur Ron Creevey, the company is about to get a “backdoor” listing on the Singapore stock exchange. The Australian‘s Glenda Korporaal spoke with Creevey recently and got this great quote:
“It is exciting to see something that you designed on a blank piece of paper to be traded at a value in excess of $400M.”
The staff at Elle should be feeling great. In an interview with CNBC, Kevin O’Malley, Elle’s senior VP, publisher and chief revenue officer, said that the glossy’s September issue is its biggest ever, and Elle.com is booming too.
“The headline for us is it’s our largest issue ever, but it doesn’t tell the whole story,” said O’Malley. “I can tell you that one of the most significant drivers of that, is that the other milestone that we set for September: The highest total revenue for Elle.com for a single month since it launched in 1996, and the highest ever for a magazine site at Hearst.”
That’s one hell of a month. Congrats to the Elle team.
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Al Jazeera Makes Limited American Debut (NYT)
There was ample attention in journalistic circles as Al Jazeera America had its premiere on Tuesday — particularly among those who could not watch. The news channel — which replaced Current TV at 3 p.m. ET — was expected to be carried by five of the country’s 10 biggest television providers, but one of those, AT&T U-verse, dropped Current, and thus Al Jazeera, late Monday night. That decision irritated some U-verse subscribers, who complained online about the company’s move and which further limited Al Jazeera America’s potential audience on Day 1. THR / Hollywood, Esq. Al Jazeera America has filed a lawsuit against AT&T over its refusal to carry the new cable news network. “Al Jazeera America made a decision to seek judicial intervention in its dispute with AT&T,” the network said in a statement Tuesday night. TVNewser The first few minutes were hosted by anchors Richelle Carey and Antonio Mora, who introduced the channel. Clips of former Secretary of State Hillary Clinton and Senator John McCain praising Al Jazeera were played, followed by clips of people on the street criticizing the existing media landscape. TheWrap / MediaAlley Al Jazeera America — the first cable news channel to launch since Fox News back in 1996 — has a lot going for it. It’s got plenty of cash, funded by the oil-rich royal family of Qatar, allowing it to hire a staff of 850, create 12 bureaus in the United States (and 70 more all over the world through Al Jazeera’s network), and it has the noble ambition to bring Americans good, solid and unbiased journalism. There’s also a lot for the nascent network to worry about. Baltimore Sun / Z on TV CNN has a lot to lose if Al Jazeera America is even a little successful. The modest ratings gains CNN has managed to make in 2013 under new president Jeff Zucker are going to disappear pretty fast if Al Jazeera America splits or even takes a bite out of the audience on big, breaking news stories. And with CNN under Zucker favoring sensational trials over coups and riots in places like Egypt, Al Jazeera could find a breaking news audience very fast.
AOL recently carried a report about Taboola being enlisted by Hearst and TIME to try and help those media companies generate more video-view revenue. They must have liked what they heard, because now AOL has partnered directly with the same company.
Video used to be a small business for AOL but has grown dramatically, primarily via its acquisition of video syndicator 5Min, which AOL bought in 2010. That year AOL did about $10 million in video revenue; last year [CEO Tim] Armstrong said the company was going to do $100 million in video.
Troy Young, who was just named president of Hearst Magazines Digital Media, a new role at Hearst, is a fan of native advertising. In an interview with Ad Age, he said that every publisher was going to have to incorporate native ads in the future, and the main obstacle is making them appealing to readers:
There’s a lot to come on the native side, and I’m glad the market is rallying around the idea, but really it’s a natural evolution of doing a couple of things: Making the advertising fit more elegantly in the content experience, and making it more interesting and removing the friction from consuming it, which was always the problem with legacy advertising experience.
Now it’s about putting something back in for the user. Give them value or you’re dead. It’s a natural evolution. I think it’s all good and every publishing company is going to have to deal with it.
We’ve never read a native ad or a sponsored post. We honestly can’t see a time when we will. However, publishers have to make money, so they might as well try to make them interesting. To quote Seinfeld, good luck with all that.
Check out the full interview with Young here.
Dr. Oz — America’s favorite wacky medical professional — is rumored to be launching a magazine. The New York Post reports that Oz is partnering with Hearst to debut a glossy later this year.
While both sides refused to comment on the plans, a source told the Post that a contract was “about 90 percent there.”
According to Oz, if you subscribe to the title and — at least once a month — rub the cover on your buttocks, you will lower your cholesterol.*
* — This, like various other Oz statements, has not been verified by factual evidence.
Sure, unpaid internships are the backbone of countless media and film companies in LA, but that doesn’t mean they’re all effective or even legal. Just look at Harper’s Bazaar, Charlie Rose and the movie Black Swan – all companies were hit with lawsuits over unpaid work by former interns.
So, avoid all the headaches by first re-evaluating your hiring process. ”Haphazardly hiring interns can be a huge waste of time for both the intern and the company,” said Marc Scoleri, co-founder and CEO of creativeinterns.com.
Instead, think of the internship as an investment and plan accordingly. “An interview and discussion about the candidates’ skills, future plans and career interests will help clarify if the candidate will be a good match — and possibly a future employee,” he said.
For more tips on developing a mutually beneficial program, check out 7 Things That Are Ruining Your Company’s Internship Program.
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- Nick Denton Defends Pathetic Fox News Mole Posts By Saying They Brought Traffic, April 17
- Hearst Taps Former BlogHer Exec as New Women’s Digital Ad Network Head, April 17
- The 2012 Pulitzer Prize Winners Announced, April 16
- The 2012 Time 100, April 18
- More Daily News Departures, April 13
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