Hearst Corporation is known mostly for its magazines unit, which cranks out such popular titles as Esquire and Cosmopolitan. However, Hearst is a lot more than that. In fact, its latest move — creating a new healthcare division called Hearst Health — is partly to show just how much more.
Hearst Health is basically a streamlining/branding decision. Unifying the five healthcare companies Hearst owns a majority stake in will make things easier for the company when dealing with clients. It will also allow Hearst to stand out more in the healthcare industry.
“Hearst has been operating in the healthcare information industry since 1980,” explained Richard Malloch, president of Hearst Business Media, which oversees Hearst Health, in a statement. ”Our companies complement each other under their shared mission of putting vital information into the hands of everyone who touches a person’s health journey. Establishing the Hearst Health brand will elevate the awareness of what we do in the healthcare marketplace.”
Hearst Health includes the following companies: First Databank, Map of Medicine, Zynx Health, MCG and Homecare Homebase.