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Posts Tagged ‘Hearst Interactive Media’

Hearst Interactive Invests In TV App

If you’re not a fan of Foursquare then you should probably skip this post, because it’s only going to make you angry. Hearst Interactive Media and Google Ventures have invested $1.5 million in Miso, a startup that is basically Foursquare for TV. Miso allows users to check in, earn badges, follow shows and more.

As part of the deal Joe Kraus from Google and Scott Wolfgang from Hearst Interactive will join Miso’s board of directors. According to a press release from Miso CEO Somrat Niyogi, the money will be used to hire engineers and sign more partnerships, like the one they just announced with the Oprah Winfrey Network.

If this takes off, look out. Not only will you always know where your friends are (I’m in my parent’s basement!) you’ll be unable to avoid what they’re watching (Baywatch Nights marathon!).

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Copy Editing: Intro

Copy Editing: IntroStarting January 6, learn basic copy editing skills using the AP Stylebook! In this course, you'll learn how to use dictionaries and online reference tools to edit work, ask the right questions to clarify convoluted copy, prepare for a copy editing test, and tailor your resume to find more work as a copy editor. Register now!

Hearst Interactive Media’s Mike Dunn on How Journalists Can Capitalize on Semantic Web Technology

At mediabistro.com’s upcoming Semantic Web Summit, experts will explain the ways in which this technology can improve the accessibility and usefulness of information available on the Web. For journalists who conduct research for a living, the technology can have big implications. Writer Katie Bunker asked Michael S. Dunn, vice president and chief technology officer of Hearst Interactive Media: How do you see journalists using semantic Web as a reporting and researching tool?

“For journalists, the velocity required as content creators is being accelerated by ubiquitous connectivity, especially the adoption of mobile and social [media] by content seekers. The semantic Web provides all creators with a structured way to contextualize their content, making it more relevant for search and advertising association, especially as they themselves rapidly move towards the semantic Web.”

“Automated tools applied against non-structured content can be utilized to provide deep entity extraction, generating rich metadata, resulting in smarter content and allowing better association with related content, both within the editorial workflow and in production where it will ultimately do better from a SEO [search engine optimization] perspective.”

Mike Dunn discusses how to use semantic technology to help content creators stay relevant to audiences, search engines, and advertising efforts at the upcoming Semantic Web Summit East Nov. 16-17 in Boston.