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Posts Tagged ‘Hearst Magazines’

Hearst Pop-Up Mag TrendingNY Targets Millennial Women

EricaDomesekPicAn interesting experiment is about to unfold on the streets, buses and trains of New York City. For the next four weeks starting Monday September 8, Hearst will crank out weekly 50,000-copy print runs of a free newspaper-magazine hybrid called TrendingNY.

From Alexandra Steigrad‘s recent report:

The pilot issue of TrendingNY will be 48 pages and carry roughly 18 to 20 ads from retailers including Macy’s, Bloomingdale’s, Banana Republic, Emporio Armani and L’Oréal Paris.

Read more

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

Morning Media Newsfeed: Clippers Lose Sponsors | Mockingbird To Go Digital | Al Jazeera Sues Egypt

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Sponsors Have Begun to Abandon the Clippers (PRNewser)
The controversy behind the allegedly racist remarks made by L.A. Clippers owner Donald Sterling has the biggest names behind the Clippers making their way toward the exits. Mediaite State Farm Insurance became the first sponsor to pull its support from the Clippers Monday morning, following audiotape released by TMZ Saturday that allegedly revealed Sterling going on a racist tirade. WSJ More than a half dozen other sponsors of the Clippers, including Kia Motors, Virgin America, Red Bull, Aquahydrate, Mercedez-Benz, Corona and CarMax, also distanced themselves from the team Monday. While some advertisers sponsor the NBA, other brands sponsor individual teams — some advertisers do both. Sports marketing experts suggest that team sponsorship agreements with a big-market team like the Clippers could range anywhere from $100,000 to over $2 million a year, depending on what is included in the marketing package as well as if the advertiser is given category exclusivity. Variety According to new statements, the advertisers felt maintaining ad ties to the team after reports surfaced about Sterling’s remarks would not be in their best interest. “The comments allegedly made by Clippers owner, Donald Sterling, are offensive and reprehensible, and they are inconsistent with our views and values,” Kia said in a statement Monday. The NBA is expected to make an announcement regarding Sterling’s alleged comments today. THR Sterling’s tirade was prompted when his girlfriend, V. Stiviano, posted a photo of herself with Magic Johnson on Instagram. In the audio remarks obtained by TMZ and Deadspin, Sterling expresses displeasure about having black people attend Clipper games. Read more

Michael Kuntz Leaves Hearst for Gawker Media

Michael KuntzMichael Kuntz is leaving Hearst Magazines for Gawker Media, where he’ll serve as VP of sales. Kuntz had been with Hearst for only a little over a year, serving as publisher and chief revenue officer of Popular Mechanics.

The time with Popular Mechanics was Kuntz’s second stint with Hearst, as he head worked there from 2006 to 2009, serving as a director of sales for SmartMoney.

In a tweet, Nick Denton, founder of Gawker, described hiring Kuntz as a “big get.”

Revolving Door: Hearst Magazines Names VPs, Atlantic Adds to Event Team

Some revolving door news today: Hearst Magazines has appointed two new vice presidents, and The Atlantic has added to its AtlanticLive team. Details are below.

  • Hearst has named Eliot Kaplan and Ellen Payne vice presidents of Hearst Magazines. Kaplan has been with Hearst since 1999, most recently serving as executive director of talent acquisition. Payne has been with Hearst since 1997, most recently serving as director of editorial operations.
  • Lauren Evans is joining The Atlantic’s AtlanticLIVE event team as associate director of business development. Evans comes to the Atlantic from

    The Wall Street Journal, where she had been for the past six years.

David Carey Highlights Hearst Magazines’ 2013, Plots 2014 Path

David Carey 1-4David Carey, president of Hearst Magazines, has issued a letter to staffers highlighting 2013, and plotting a path for 2014. It’s similar to the note sent last week by Hearst Corp’s CEO, Steven Swartz. The main difference, as you might guess, is Carey’s letter speaks on the magazine side of Hearst only.

Below are some of the more interesting points in Carey’s letter. You can read it in full after the jump.

  • Food Network Magazine is now the second best selling monthly magazine, “with more than 11.6 million readers and the No. 1 share of advertising.”
  • HGTV Magazine, which debuted only a year ago, has a circulation of 1.2 million.
  • Dr. Oz’s magazine, The Good Life, launches next month. Carey described it as “lively, smart and surprising.”
  • Cosmopolitan.com had more than 20 million unique visitors in December.
  • Carey said in the second quarter of this year, a “shared user experience for both Cosmopolitan.com and ELLE.com” will launch.

Read more

Grant Whitmore to Leave Hearst for NY Daily News

Grant Whitmore GA lot of moves today. Stick with us. The latest is Grant Whitmore, who is leaving Hearst Magazines to join The New York Daily News as its executive VP of digital. Whitmore has been with Hearst since 2011, most recently serving as digital vice president and general manager of Hearst Magazines.

“Grant is a creative and bold thinker, exactly the kind of visionary to lead and advance our growing digital business,” said Daily News CEO and president, Bill Holber, in a statement.

This is quite the hire by the Daily News, as Whitmore helped build and expand Hearst Magazines’ digital brands.

Whitmore joins the Daily News in January.

Rachel Hardage Barrett Named Editor of Country Living

Rachel Hardage Barrett has been named editor-in-chief of Country Living, which is moving editorial operations to Birmingham, Alabama. Publishing and marketing services will continue to be based in New York.

Barrett comes to Country Living from Southern Living, where she served as executive editor. Prior to that she spent seven years at Real Simple.

“Rachel has a terrific feel for everything Country Living covers — homes that epitomize easy living, comforting, original recipes, unique crafts, objects and accessories from undiscovered sources — and working with her team and an incredibly plugged-in network of scouts around the country, her vision will surprise and delight readers on every page,” said Hearst Magazines’ editorial director, Ellen Levine, in a statement.

Barrett is succeeding Sarah Gray Miller, who — according to Hearst — has decided to leave the magazine.

Elle Sets Print and Digital Records

The staff at Elle should be feeling great. In an interview with CNBC, Kevin O’Malley, Elle’s senior VP, publisher and chief revenue officer, said that the glossy’s September issue is its biggest ever, and Elle.com is booming too.

“The headline for us is it’s our largest issue ever, but it doesn’t tell the whole story,” said O’Malley. “I can tell you that one of the most significant drivers of that, is that the other milestone that we set for September: The highest total revenue for Elle.com for a single month since it launched in 1996, and the highest ever for a magazine site at Hearst.”

That’s one hell of a month. Congrats to the Elle team.

Hearst Cuts Two Online Editors

Some unfortunate news out of Hearst Magazines: Amina Akhtar, Elle.com’s executive editor, and Abby Gardner, digital director of Cosmopolitan, have both been let go.

Akhtar has been Elle’s executive online editor since May of last year. Prior to that she launched and edited FashionEtc.com, and before that spent four years as a fashion editor for New York.

Gardner had been digital director at Cosmo since last October. She was a site director at Marie Claire before that.

Mashable reports that more Hearst layoffs are on their way, so we’ve reached out to the publishing house for comment. We’ll update when we hear back.

Todd Haskell Joins Hearst Magazines

Todd Haskell is leaving The New York Times for Hearst Magazines, where he’ll serve as senior vice president, chief revenue officer of Hearst Magazines Digital Media. Haskell had been with the Times since 2004, most recently serving as group VP of advertising for NYTimes.com.

“Creating sophisticated digital campaigns for our clients is more complex, technical and consultative than ever before, and collaboration across teams is essential,” said Troy Young, president, Hearst Magazines Digital Media, in a statement. “I’m looking forward to partnering with Todd as we continue to evolve our portfolio and develop elegant solutions that resonate with users and drive business for marketers.”

Haskell begins at Hearst on September 3. He’ll report to Michael Clinton, president, marketing and publishing director of Hearst Magazines.

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