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Posts Tagged ‘Hearst Magazines’

Lisa Boyars Joins Hearst Men’s Group

Lisa Boyars has been named executive director, group marketing, of Hearst Men’s Group. Boyars comes to Hearst from Condé Nast, where she had been since 2007, most recently serving as senior director of client and marketing solutions.

At Hearst, Boyars will oversee the Car and DriverPopular Mechanics and Road & Track marketing teams.

Boyars begins July 15 and will report to Jill Meenaghan, the associate publisher and group marketing director of Hearst Men’s Group.

Alison Brower Tapped as Editor of Dr. Oz Magazine

That Dr. Oz magazine that we’ve been hearing about now has an editor. Alison Brower, most recently special projects editor at The Hollywood Reporter, is set to become the title’s editor-in-chief.

From 2010 to 2012, Brower served as a consultant for brands such as Good HousekeepingSeventeenSelf and Shape. From 2005 to 2010, she served as executive editor of Redbook.

“Alison is an exceptionally talented and versatile editor, with deep experience developing women’s lifestyle content,” said Ellen Levine, Hearts Magazines’ editorial director, in a statement. “She understands what works across platforms and will work closely with Dr. Oz to bring his advice, spirit and uplifting message to life for readers in print and online.”

The Oz’s magazine is expected to hit newsstands in the first quarter of next year.

More Details on Hearst’s Dr. Oz Magazine

Dr. Oz fans rejoice! We now have more details on his magazine, which is being published by Hearst. The glossy is expected to hit newsstands in the first quarter of next year, followed by another issue shortly after that.

Initial numbers for the Dr. Oz title: 350,000 copies available on the newsstand, plus an additional 450,000 copies that are being shipped to people who subscribe to other Hearst brands. The target audience will be women who take medical advice from a man who tried to convince people that apple juice was poisonous and once dedicated an entire show to those who think gay people can be cured through reparative therapy.

Read more

Klas Uden Joins Hearst Magazines

Klas Uden has been named vice president, digital and acquisition marketing for Hearst Magazines, a new role at the company. Uden comes to Hearst Magazines from Dow Jones, where he worked since 2004. He most recently served as Dow Jones’ VP of consumer marketing.

“Klas is a master at driving revenue for multiplatform brands,” Liberta Abbondante, Hearst Magazines’ senior VP of consumer marketing, said in a statement. “His marketing and technology experience, strategic thinking and creativity will drive us to develop new products, reach untapped audiences and continue our momentum as the industry leader in consumer marketing innovation.”

Uden will report to Abbondante.

Hearst Launches Native Ad Program

Hearst Magazines is getting into the native advertising game. The company is launching five new ad units that will let companies push their products across all of Hearst’s digital platforms, including video, mobile, websites, and even social networks.

As with any native ad program, it’s highly likely that Hearst editorial staff will now be asked to create copy for this program. They’re surely not going to be happy about it, but sponsored content is the wave of the future, as Troy Young, president of Hearst Magazines Digital Media, recently explained.

Staffers are going to have to live with this new reality. They’re going to have to get used to writing things they consider beneath them, like “15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors,” sponsored by Captain Morgan. Sadly, that is a real article.

Dr. Oz Magazine Edges Closer to Debut

Dr. Oz, doctor to millions of Americans who believe anything someone famous says, is closer to launching that magazine we first heard about in January. The New York Post reports that Oz and Hearst are in the “final stages,” and if the debut goes as planned, it will be gigantic.

Expected to launch at the end of the year, Oz’s magazine is backed by some big Hearst guns. Jeff Hamill, the publishing house’s executive VP of sales, is chatting up media buyers, and Ellen Levine, Hearst’s editorial director, is overseeing content. Oz’s glossy will also come packing a robust 800,000 rate base, with an expected 350,000 from newsstand sales.

That’s impressive. Almost as impressive as building a career of off flimsy medical advice. Almost.

Hearst’s Troy Young is a Fan of Native Advertising

Troy Young, who was just named president of Hearst Magazines Digital Media, a new role at Hearst, is a fan of native advertising. In an interview with Ad Age, he said that every publisher was going to have to incorporate native ads in the future, and the main obstacle is making them appealing to readers:

There’s a lot to come on the native side, and I’m glad the market is rallying around the idea, but really it’s a natural evolution of doing a couple of things: Making the advertising fit more elegantly in the content experience, and making it more interesting and removing the friction from consuming it, which was always the problem with legacy advertising experience.

Now it’s about putting something back in for the user. Give them value or you’re dead. It’s a natural evolution. I think it’s all good and every publishing company is going to have to deal with it.

We’ve never read a native ad or a sponsored post. We honestly can’t see a time when we will. However, publishers have to make money, so they might as well try to make them interesting. To quote Seinfeld, good luck with all that.

Check out the full interview with Young here.

Troy Young Named President of Hearst Magazines Digital Media

Troy Young has been named president of Hearst Magazines Digital Media, a new role at the company. At Hearst, Young will be responsible for all Hearst Magazines online brands. For those digital properties, he’ll be tasked with increasing revenue and developing strategies and content. Young comes to the company from Say Media, where he served as president.

“Pure-play digital companies and agencies move at warp speed, and Troy has been an integral part of that landscape since its inception,” said Hearst Magazines president, David Carey. “He’s incredibly strategic and will bring the pulse of a startup to our world-class brands, focusing on content quality, velocity and accessibility on all platforms, as well as developing our video storytelling and creating new revenue streams.”

Young’s appointment is effective May 13.

[Image: Flickr/Say Media]

David Carey is Excited about 2013

It’s 2013, and David Carey, president of Hearst Magazines, is excited. In a memo to staffers, Carey lays out the plan for the company in the coming new year, and highlights some things that have gone right.

The memo is massive, so we pulled some notable items out. After the highlights you can read Carey’s entire letter.

  • Hearst Magazines now has an impressive 800,000 monthly digital subscribers
  • Esquire is going to announce a “bold new partnership” that “will dramatically expand the Esquire franchise”
  • HGTV Magazine continues to be a hit, and will get bumped up to 10 issues per year
  • International business grew by 50 percent in 2012
  • Cosmopolitan for LatinasDelish and ELLE Accessories are all upping their publishing frequency this year, though no specifics were given
  • Hearst Magazines International is planning an additional 12 launches this coming year

Hearst Combines Editorial Structure of Elle Decor, House Beautiful, Veranda

Hearst Magazines is combing the editorial structure of Elle Decor, House Beautiful and Veranda and putting them all under the wing of Newell Turner. Turner is now the editor-in-chief of the newly created Hearst Design Group, which includes the three titles and their digital counterparts. Turner had been editor of House Beautiful since 2010.

Michael Boodro and Dara Caponigro will remain editors-in-chief of Elle Decor and Veranda, respectively, but the Design Group will share market and copy editors between them all.

David Carey, CEO of Hearst, praised the restructuring as a “fresh new approach,” while Turner added that by launching the Design Group, Hearst is “really changing how branded content is created.”

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