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Posts Tagged ‘Hearst Magazines’

David Carey Highlights Hearst Magazines’ 2013, Plots 2014 Path

David Carey 1-4David Carey, president of Hearst Magazines, has issued a letter to staffers highlighting 2013, and plotting a path for 2014. It’s similar to the note sent last week by Hearst Corp’s CEO, Steven Swartz. The main difference, as you might guess, is Carey’s letter speaks on the magazine side of Hearst only.

Below are some of the more interesting points in Carey’s letter. You can read it in full after the jump.

  • Food Network Magazine is now the second best selling monthly magazine, “with more than 11.6 million readers and the No. 1 share of advertising.”
  • HGTV Magazine, which debuted only a year ago, has a circulation of 1.2 million.
  • Dr. Oz’s magazine, The Good Life, launches next month. Carey described it as “lively, smart and surprising.”
  • Cosmopolitan.com had more than 20 million unique visitors in December.
  • Carey said in the second quarter of this year, a “shared user experience for both Cosmopolitan.com and ELLE.com” will launch.

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Grant Whitmore to Leave Hearst for NY Daily News

Grant Whitmore GA lot of moves today. Stick with us. The latest is Grant Whitmore, who is leaving Hearst Magazines to join The New York Daily News as its executive VP of digital. Whitmore has been with Hearst since 2011, most recently serving as digital vice president and general manager of Hearst Magazines.

“Grant is a creative and bold thinker, exactly the kind of visionary to lead and advance our growing digital business,” said Daily News CEO and president, Bill Holber, in a statement.

This is quite the hire by the Daily News, as Whitmore helped build and expand Hearst Magazines’ digital brands.

Whitmore joins the Daily News in January.

Rachel Hardage Barrett Named Editor of Country Living

Rachel Hardage Barrett has been named editor-in-chief of Country Living, which is moving editorial operations to Birmingham, Alabama. Publishing and marketing services will continue to be based in New York.

Barrett comes to Country Living from Southern Living, where she served as executive editor. Prior to that she spent seven years at Real Simple.

“Rachel has a terrific feel for everything Country Living covers — homes that epitomize easy living, comforting, original recipes, unique crafts, objects and accessories from undiscovered sources — and working with her team and an incredibly plugged-in network of scouts around the country, her vision will surprise and delight readers on every page,” said Hearst Magazines’ editorial director, Ellen Levine, in a statement.

Barrett is succeeding Sarah Gray Miller, who — according to Hearst — has decided to leave the magazine.

Elle Sets Print and Digital Records

The staff at Elle should be feeling great. In an interview with CNBC, Kevin O’Malley, Elle’s senior VP, publisher and chief revenue officer, said that the glossy’s September issue is its biggest ever, and Elle.com is booming too.

“The headline for us is it’s our largest issue ever, but it doesn’t tell the whole story,” said O’Malley. “I can tell you that one of the most significant drivers of that, is that the other milestone that we set for September: The highest total revenue for Elle.com for a single month since it launched in 1996, and the highest ever for a magazine site at Hearst.”

That’s one hell of a month. Congrats to the Elle team.

Hearst Cuts Two Online Editors

Some unfortunate news out of Hearst Magazines: Amina Akhtar, Elle.com’s executive editor, and Abby Gardner, digital director of Cosmopolitan, have both been let go.

Akhtar has been Elle’s executive online editor since May of last year. Prior to that she launched and edited FashionEtc.com, and before that spent four years as a fashion editor for New York.

Gardner had been digital director at Cosmo since last October. She was a site director at Marie Claire before that.

Mashable reports that more Hearst layoffs are on their way, so we’ve reached out to the publishing house for comment. We’ll update when we hear back.

Todd Haskell Joins Hearst Magazines

Todd Haskell is leaving The New York Times for Hearst Magazines, where he’ll serve as senior vice president, chief revenue officer of Hearst Magazines Digital Media. Haskell had been with the Times since 2004, most recently serving as group VP of advertising for NYTimes.com.

“Creating sophisticated digital campaigns for our clients is more complex, technical and consultative than ever before, and collaboration across teams is essential,” said Troy Young, president, Hearst Magazines Digital Media, in a statement. “I’m looking forward to partnering with Todd as we continue to evolve our portfolio and develop elegant solutions that resonate with users and drive business for marketers.”

Haskell begins at Hearst on September 3. He’ll report to Michael Clinton, president, marketing and publishing director of Hearst Magazines.

Veranda Names New Editor

Clinton Smith has been named editor-in-chief of Veranda. Smith has been the editorial director of Atlanta Homes & Lifestyles since 2008.

“Clint has devoted his career to covering style, design and decoration, and there is no one better qualified to take the helm of Veranda,” said Newell Turner, editorial director of the Hearst Design Group, in a statement. “His strong relationships with designers and manufacturers are a tremendous asset, and his passion for great design will inspire readers of every issue.”

Smith will report to Turner and David Carey, president of Hearst Magazines. He starts September 3.

Lisa Boyars Joins Hearst Men’s Group

Lisa Boyars has been named executive director, group marketing, of Hearst Men’s Group. Boyars comes to Hearst from Condé Nast, where she had been since 2007, most recently serving as senior director of client and marketing solutions.

At Hearst, Boyars will oversee the Car and DriverPopular Mechanics and Road & Track marketing teams.

Boyars begins July 15 and will report to Jill Meenaghan, the associate publisher and group marketing director of Hearst Men’s Group.

Alison Brower Tapped as Editor of Dr. Oz Magazine

That Dr. Oz magazine that we’ve been hearing about now has an editor. Alison Brower, most recently special projects editor at The Hollywood Reporter, is set to become the title’s editor-in-chief.

From 2010 to 2012, Brower served as a consultant for brands such as Good HousekeepingSeventeenSelf and Shape. From 2005 to 2010, she served as executive editor of Redbook.

“Alison is an exceptionally talented and versatile editor, with deep experience developing women’s lifestyle content,” said Ellen Levine, Hearts Magazines’ editorial director, in a statement. “She understands what works across platforms and will work closely with Dr. Oz to bring his advice, spirit and uplifting message to life for readers in print and online.”

The Oz’s magazine is expected to hit newsstands in the first quarter of next year.

More Details on Hearst’s Dr. Oz Magazine

Dr. Oz fans rejoice! We now have more details on his magazine, which is being published by Hearst. The glossy is expected to hit newsstands in the first quarter of next year, followed by another issue shortly after that.

Initial numbers for the Dr. Oz title: 350,000 copies available on the newsstand, plus an additional 450,000 copies that are being shipped to people who subscribe to other Hearst brands. The target audience will be women who take medical advice from a man who tried to convince people that apple juice was poisonous and once dedicated an entire show to those who think gay people can be cured through reparative therapy.

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