Troy Young

There’s a lot to come on the native side, and I’m glad the market is rallying around the idea, but really it’s a natural evolution of doing a couple of things: Making the advertising fit more elegantly in the content experience, and making it more interesting and removing the friction from consuming it, which was always the problem with legacy advertising experience.

Now it’s about putting something back in for the user. Give them value or you’re dead. It’s a natural evolution. I think it’s all good and every publishing company is going to have to deal with it.

We’ve never read a native ad or a sponsored post. We honestly can’t see a time when we will. However, publishers have to make money, so they might as well try to make them interesting. To quote Seinfeld, good luck with all that.

Check out the full interview with Young here.

New Career Opportunities Daily: The best jobs in media.

While both sides refused to comment on the plans, a source told the Post that a contract was “about 90 percent there.”

According to Oz, if you subscribe to the title and — at least once a month — rub the cover on your buttocks, you will lower your cholesterol.*

* — This, like various other Oz statements, has not been verified by factual evidence.

New Career Opportunities Daily: The best jobs in media.

Courtesy: Patrick McMullan/nymag.com

1. Nick Denton Defends Pathetic Fox News Mole Posts By Saying They Brought Traffic, April 17
2. Hearst Taps Former BlogHer Exec as New Women’s Digital Ad Network Head, April 17
3. The 2012 Pulitzer Prize Winners Announced, April 16
4. The 2012 Time 100, April 18
5. More Daily News Departures, April 13

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

New Career Opportunities Daily: The best jobs in media.

It grew from a single San Francisco newspaper acquired by William Randolph Hearst in 1887 to a New York-based global operation with more than 20,000 employees.

Here are a few highlights from its history:

• Good Housekeeping Research Institute
• Launch of Cosmopolitan
• Connecting viewers of WBAL in Baltimore to color TV in 1952
• Launch of Motor
• Invested in Pandora
• Recent acquisition of 100 magazines (including ELLE) from Lagardère
• Expansion into healthcare industry companies with the likes of First DataBank

CEO Frank A. Bennack, Jr. wrote a note looking back at Hearst’s history, fifty years of which he’s been a part of. Here are some excerpts:

In this very special year, there can be no more perfect connection between legacy and the future: Our revenue will be nearly equally split between print and electronic media, and digital revenue will approach the company’s total revenue in our centennial year, 1987.

continued…

New Career Opportunities Daily: The best jobs in media.

Philip R. Wiser, a digital entrepreneur and former chief technology officer of Sony Corporation of America, will start February 1. Most recently, Wiser was the chairman and president of Sezmi Corporation, a provider of broadband-broadcast hybrid TV solutions that he co-founded in 2006.

“Phil’s been on the front lines of the digital convergence,” said Frank A. Bennack, Jr., CEO of Hearst Corporation. “His experience as chief technology officer of a major media company and building digital companies in two different fields — television and music — will certainly help our businesses grapple with the changing landscape and continue to provide the best media and information products possible.”

“Hearst has been pushing the envelope in the digital arena for some time and has been very successful in leveraging its products and brands through new channels,” Wiser said. “I see great future potential and I’m delighted to join Hearst to help accelerate its efforts and maximize digital market opportunities across the corporation.”

New Career Opportunities Daily: The best jobs in media.

In this episode of “Cubes,” we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

New Career Opportunities Daily: The best jobs in media.

Getting Hearst to cave was obviously a big win for Apple, so Steve Jobs was surely smiling somewhere.

Then, not long after this news broke, rumors started to swirl that Conde Nast was going to beat Hearst to the punch by releasing its titles via Apple’s subscription system before Hearst could.

continued…

New Career Opportunities Daily: The best jobs in media.

The parent of HGTV, Scripps Networks Interactive, already works with Hearst on Food Network Magazine.

The first test issue will arrive at newsstands in October, with a second planned for January 2012. Depending on the success of these two test issues, Hearst and HGTV will decide if HGTV Magazine should have a full-scale launch. (We hope it does! FishbowlNY is a major fan of HGTV, in particular, its affinity for vessel sinks).

New Career Opportunities Daily: The best jobs in media.

The New York Post now reports that the headcount at Hachette Filipacchi Media, whose flagship magazine is Elle, is down to to 633, according to a spokeswoman. Hearst is said to be expecting to retain only about 350 HFM employees, once its agreement with Lagardère is finalized (supposedly before July 1). That would mean a downsizing of about 45 percent of the current HFM workforce.

At this point, the Post reports that advertising, marketing, and editorial are not expected to sustain major losses, and much of the firings will be from the back-office operations.

New Career Opportunities Daily: The best jobs in media.

Lagardère’s, whose U.S. division Hachette Filipacchi publishes such titles as Elle, Woman’s Day, and Car and Driver, and Hearst, which publishes Cosmopolitan and Esquire, among a number of other magazines, are expected to announce the deal as early as today.

The deal, which would bring under one roof the Hachette media group and Hearst magazines, would make Hearst the clear leader in the international magazine business, so, watch out Time Inc.

But in case you think this is great news for the magazine business, think again: the Post reports that the merger is expected to result in a massive bloodletting of 30 percent or more of the work force. No word yet on where the layoffs are expected to occur.

New Career Opportunities Daily: The best jobs in media.

Chuck Cordray

The purpose of Volly is to enable consumers to organize all their annoyingly separate billing statements, magazine subscriptions, and catalogs into one digital portal… which makes it a direct competitor of Hearst’s own new digital billing organizer Manilla, that Hearst unveiled last month.

The account and billing world is something of a new direction for Hearst, a move likely intended for the publisher to counter the diminishing amounts it receives from its traditional source of revenue, advertising. But for Volly’s parent company Pitney Bowes, account and billing management is its bread and butter. Now it’s hiring a veteran of the publishing industry to help stave off publishers from encroaching on its turf.

New Career Opportunities Daily: The best jobs in media.

A new opportunity has just popped up for media startups in New York. NYC SeedStart Media 2011 is a 12 week summer boot camp specifically for startups in the digital media space, including ad infrastructure, mobile, digital content and ecommerce businesses.  Each of the 10 companies selected for the program will receive  $20,000 in funding, space to work, and mentoring from an impressive group of media, advertising, and tech companies in New York City that includes AOL Ventures, Comcast, Google, Hearst, MTV Networks, News Corporation, New York Times, Ogilvy, Time Warner, and Vivendi, as well as veteran VCs and entrepreneurs.  The ideal applicant is a media-focused team of two with at least one technical co-founder and a source code or beta product ready to go.  The program begins on June 15th and they’ll be accepting applications through March 31st.  To apply, click here.

New Career Opportunities Daily: The best jobs in media.

The first official business day of the new year was a busy one for Hearst president David Carey as he addressed his staff on the future of the company in light of their exclusive negotiations to buy Lagardére‘s international media divisions.  Yesterday Carey distributed a memo to all Hearst employees urging forward thinking and risk taking in 2011.  Carey was at no shortage for words when describing his vision for Hearst in the coming months.  You can read his full note below, courtesy of Folio.

continued…

New Career Opportunities Daily: The best jobs in media.

If you’ve ever wondered what it’s like to work at Hearst, head on over and take the photographic tour. But be warned, it’s not all “exclusive” items. There’s definitely good stuff, like pictures of magazine layouts and a tour of the Good Housekeeping Institute. But then there’s also pictures of people waiting for elevators (shocking!) and people eating in a break room (maybe what they were eating was worth documenting?).

Oh, and there’s also a picture of Joanna Coles, Editor-in-Chief of Marie Claire, with a look on her face that says “What are you doing here you idiot?” so everyone can get a feel for what being an intern at Hearst is like. Check out the picture of Coles after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

As 2010 drew to a close, rumors of French-based media conglomerate Lagardére selling off international divisions including Hachette Filipacchi Media U.S. (HFMUS) to Hearst began to heat up.  Today those rumors have been substantiated as Adweek is reporting that the two sides confirmed that they are in fact discussing a deal that would involve Lagardére selling their overseas press and magazine business to Hearst.  Among the major titles that would move from HFMUS to Hearst are Elle, Women’s Day, Car and Driver, and Road & Track.

The exclusive negotiations between Lagardére and Hearst will run through Jan. 30.  Other suitors that are looking to enter the Lagardére sweepstakes are Germany’s Bauer Media Group and the Meredith Corp.

UPDATE: According to WWD, Lagardére is pushing to retain editorial control over Elle even if Hearst purchases the magazine.

New Career Opportunities Daily: The best jobs in media.