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Posts Tagged ‘Hearst:’

Hearst Turns 125

Hearst has a reason to celebrate. This week marks the media company’s 125th birthday.

It grew from a single San Francisco newspaper acquired by William Randolph Hearst in 1887 to a New York-based global operation with more than 20,000 employees.

Here are a few highlights from its history:

  • Good Housekeeping Research Institute
  • Launch of Cosmopolitan
  • Connecting viewers of WBAL in Baltimore to color TV in 1952
  • Launch of Motor
  • Invested in Pandora
  • Recent acquisition of 100 magazines (including ELLE) from Lagardère
  • Expansion into healthcare industry companies with the likes of First DataBank

CEO Frank A. Bennack, Jr. wrote a note looking back at Hearst’s history, fifty years of which he’s been a part of. Here are some excerpts:

In this very special year, there can be no more perfect connection between legacy and the future: Our revenue will be nearly equally split between print and electronic media, and digital revenue will approach the company’s total revenue in our centennial year, 1987.

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For the First Time, Hearst Hires a CTO

Times are a changing. And for Hearst, that means hiring its first chief technology officer.

Philip R. Wiser, a digital entrepreneur and former chief technology officer of Sony Corporation of America, will start February 1. Most recently, Wiser was the chairman and president of Sezmi Corporation, a provider of broadband-broadcast hybrid TV solutions that he co-founded in 2006.

“Phil’s been on the front lines of the digital convergence,” said Frank A. Bennack, Jr., CEO of Hearst Corporation. “His experience as chief technology officer of a major media company and building digital companies in two different fields — television and music — will certainly help our businesses grapple with the changing landscape and continue to provide the best media and information products possible.”

“Hearst has been pushing the envelope in the digital arena for some time and has been very successful in leveraging its products and brands through new channels,” Wiser said. “I see great future potential and I’m delighted to join Hearst to help accelerate its efforts and maximize digital market opportunities across the corporation.”

 

‘Cubes’ Takes a VIP Tour of Hearst Tower

In this episode of “Cubes,” we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

Cubes Takes a VIP Tour of Hearst Tower

In this episode of Cubes, we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

Hearst Reaches Deal with Apple, but Conde Nast Looks to Strike First

Late yesterday afternoon, The Wall Street Journal reported that Hearst had finally struck a deal with Apple for subscriptions on the iPad. Starting with the July issues of Esquire, Popular Mechanics and O, The Oprah Magazine, consumers can begin to subscribe with the Apple system for for $1.99 per month, or $19.99 a year.

Getting Hearst to cave was obviously a big win for Apple, so Steve Jobs was surely smiling somewhere.

Then, not long after this news broke, rumors started to swirl that Conde Nast was going to beat Hearst to the punch by releasing its titles via Apple’s subscription system before Hearst could.

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HGTV to Launch Magazine with Hearst

HGTV is partnering with Hearst to test a new lifestyle magazine based on the cable channel, according to Broadcast & Cable. HGTV Magazine will feature similar content to the network’s on-air shows, including tips about real estate, decorating, home renovation, gardening, entertaining, and food.

The parent of HGTV, Scripps Networks Interactive, already works with Hearst on Food Network Magazine.

The first test issue will arrive at newsstands in October, with a second planned for January 2012. Depending on the success of these two test issues, Hearst and HGTV will decide if HGTV Magazine should have a full-scale launch. (We hope it does! FishbowlNY is a major fan of HGTV, in particular, its affinity for vessel sinks).

Hearst To Fire As Much As 45 Percent of Hachette Filipacchi Media Workforce After Acquisition

When news came Monday that Hearst was set to buy the magazines published outside of France by Lagardère, it was estimated that layoffs at Lagardère’s U.S. division Hachette Filipacchi would be as high as 30 percent.

The New York Post now reports that the headcount at Hachette Filipacchi Media, whose flagship magazine is Elle, is down to to 633, according to a spokeswoman. Hearst is said to be expecting to retain only about 350 HFM employees, once its agreement with Lagardère is finalized (supposedly before July 1). That would mean a downsizing of about 45 percent of the current HFM workforce.

At this point, the Post reports that advertising, marketing, and editorial are not expected to sustain major losses, and much of the firings will be from the back-office operations.

Hearst Set to Buy Paris-based Lagardère… and Fire 30 Percent of Workforce

Hearst is set to buy the magazines published outside of France by Paris-based Lagardère for about $900 million, the New York Post reports.

Lagardère’s, whose U.S. division Hachette Filipacchi publishes such titles as Elle, Woman’s Day, and Car and Driver, and Hearst, which publishes Cosmopolitan and Esquire, among a number of other magazines, are expected to announce the deal as early as today.

The deal, which would bring under one roof the Hachette media group and Hearst magazines, would make Hearst the clear leader in the international magazine business, so, watch out Time Inc.

But in case you think this is great news for the magazine business, think again: the Post reports that the merger is expected to result in a massive bloodletting of 30 percent or more of the work force. No word yet on where the layoffs are expected to occur.

Chuck Cordray Leaves Hearst Magazines For Pitney Bowes’ Startup Volly

Chuck Cordray, one of Heart Magazines top digital executives for the past five years, is leaving to become president of Pitney Bowes’ recently formed Volly, paidContent reports.

The purpose of Volly is to enable consumers to organize all their annoyingly separate billing statements, magazine subscriptions, and catalogs into one digital portal… which makes it a direct competitor of Hearst’s own new digital billing organizer Manilla, that Hearst unveiled last month.

The account and billing world is something of a new direction for Hearst, a move likely intended for the publisher to counter the diminishing amounts it receives from its traditional source of revenue, advertising. But for Volly’s parent company Pitney Bowes, account and billing management is its bread and butter. Now it’s hiring a veteran of the publishing industry to help stave off publishers from encroaching on its turf.

NYC SeedStart Media 2011 to Provide Mentoring, Funding for Media Startups

A new opportunity has just popped up for media startups in New York. NYC SeedStart Media 2011 is a 12 week summer boot camp specifically for startups in the digital media space, including ad infrastructure, mobile, digital content and ecommerce businesses.  Each of the 10 companies selected for the program will receive  $20,000 in funding, space to work, and mentoring from an impressive group of media, advertising, and tech companies in New York City that includes AOL Ventures, Comcast, Google, Hearst, MTV Networks, News Corporation, New York Times, Ogilvy, Time Warner, and Vivendi, as well as veteran VCs and entrepreneurs.  The ideal applicant is a media-focused team of two with at least one technical co-founder and a source code or beta product ready to go.  The program begins on June 15th and they’ll be accepting applications through March 31st.  To apply, click here.

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