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Posts Tagged ‘Hearst:’

Serial Entrepreneur Finds Success with YuuZoo

YuuZooLogoIt’s likely you have not heard of YuuZoo, an Australian developer of social network mini-sites for mobile clients. But you have certainly heard of some the firm’s clients.

Here in New York, they include Hearst and NBTV. Down Under, the list encompasses the Asian arm of the NBA and Miss World. Founded by 41-year-old serial entrepreneur Ron Creevey, the company is about to get a “backdoor” listing on the Singapore stock exchange. The Australian‘s Glenda Korporaal spoke with Creevey recently and got this great quote:

“It is exciting to see something that you designed on a blank piece of paper to be traded at a value in excess of $400M.”

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Elle Sets Print and Digital Records

The staff at Elle should be feeling great. In an interview with CNBC, Kevin O’Malley, Elle’s senior VP, publisher and chief revenue officer, said that the glossy’s September issue is its biggest ever, and Elle.com is booming too.

“The headline for us is it’s our largest issue ever, but it doesn’t tell the whole story,” said O’Malley. “I can tell you that one of the most significant drivers of that, is that the other milestone that we set for September: The highest total revenue for Elle.com for a single month since it launched in 1996, and the highest ever for a magazine site at Hearst.”

That’s one hell of a month. Congrats to the Elle team.

Morning Media Newsfeed: Al Jazeera America Debut | Fox News Exec Fired | Hearst Swaps Editors


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Al Jazeera Makes Limited American Debut (NYT)
There was ample attention in journalistic circles as Al Jazeera America had its premiere on Tuesday — particularly among those who could not watch. The news channel — which replaced Current TV at 3 p.m. ET — was expected to be carried by five of the country’s 10 biggest television providers, but one of those, AT&T U-verse, dropped Current, and thus Al Jazeera, late Monday night. That decision irritated some U-verse subscribers, who complained online about the company’s move and which further limited Al Jazeera America’s potential audience on Day 1. THR / Hollywood, Esq. Al Jazeera America has filed a lawsuit against AT&T over its refusal to carry the new cable news network. “Al Jazeera America made a decision to seek judicial intervention in its dispute with AT&T,” the network said in a statement Tuesday night. TVNewser The first few minutes were hosted by anchors Richelle Carey and Antonio Mora, who introduced the channel. Clips of former Secretary of State Hillary Clinton and Senator John McCain praising Al Jazeera were played, followed by clips of people on the street criticizing the existing media landscape. TheWrap / MediaAlley Al Jazeera America — the first cable news channel to launch since Fox News back in 1996 — has a lot going for it. It’s got plenty of cash, funded by the oil-rich royal family of Qatar, allowing it to hire a staff of 850, create 12 bureaus in the United States (and 70 more all over the world through Al Jazeera’s network), and it has the noble ambition to bring Americans good, solid and unbiased journalism. There’s also a lot for the nascent network to worry about. Baltimore Sun / Z on TV CNN has a lot to lose if Al Jazeera America is even a little successful. The modest ratings gains CNN has managed to make in 2013 under new president Jeff Zucker are going to disappear pretty fast if Al Jazeera America splits or even takes a bite out of the audience on big, breaking news stories. And with CNN under Zucker favoring sensational trials over coups and riots in places like Egypt, Al Jazeera could find a breaking news audience very fast.

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AOL Partners with Taboola for More Video Views

AOL recently carried a report about Taboola being enlisted by Hearst and TIME to try and help those media companies generate more video-view revenue. They must have liked what they heard, because now AOL has partnered directly with the same company.

Per Peter Kafka of All Things Digital, the AOL move will layer in Taboola’s video recommendations widget in place of a previous deal with Outbrain. From Kafka’s item:

Video used to be a small business for AOL but has grown dramatically, primarily via its acquisition of video syndicator 5Min, which AOL bought in 2010. That year AOL did about $10 million in video revenue; last year [CEO Tim] Armstrong said the company was going to do $100 million in video.

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Hearst’s Troy Young is a Fan of Native Advertising

Troy Young, who was just named president of Hearst Magazines Digital Media, a new role at Hearst, is a fan of native advertising. In an interview with Ad Age, he said that every publisher was going to have to incorporate native ads in the future, and the main obstacle is making them appealing to readers:

There’s a lot to come on the native side, and I’m glad the market is rallying around the idea, but really it’s a natural evolution of doing a couple of things: Making the advertising fit more elegantly in the content experience, and making it more interesting and removing the friction from consuming it, which was always the problem with legacy advertising experience.

Now it’s about putting something back in for the user. Give them value or you’re dead. It’s a natural evolution. I think it’s all good and every publishing company is going to have to deal with it.

We’ve never read a native ad or a sponsored post. We honestly can’t see a time when we will. However, publishers have to make money, so they might as well try to make them interesting. To quote Seinfeld, good luck with all that.

Check out the full interview with Young here.

Zany Dr. Oz Rumored to Launch Magazine

Dr. Oz — America’s favorite wacky medical professional — is rumored to be launching a magazine. The New York Post reports that Oz is partnering with Hearst to debut a glossy later this year.

While both sides refused to comment on the plans, a source told the Post that a contract was “about 90 percent there.”

According to Oz, if you subscribe to the title and — at least once a month — rub the cover on your buttocks, you will lower your cholesterol.*

 

* — This, like various other Oz statements, has not been verified by factual evidence.

How to Tell If Your Company is Exploiting Its Interns

Sure, unpaid internships are the backbone of countless media and film companies in LA, but that doesn’t mean they’re all effective or even legal. Just look at Harper’s BazaarCharlie Rose and the movie Black Swan – all companies were hit with lawsuits over unpaid work by former interns.

So, avoid all the headaches by first re-evaluating your hiring process. ”Haphazardly hiring interns can be a huge waste of time for both the intern and the company,” said Marc Scoleri, co-founder and CEO of creativeinterns.com.

Instead, think of the internship as an investment and plan accordingly. “An interview and discussion about the candidates’ skills, future plans and career interests will help clarify if the candidate will be a good match — and possibly a future employee,” he said.

For more tips on developing a mutually beneficial program, check out 7 Things That Are Ruining Your Company’s Internship Program.

ag_logo_medium.gifThis article is exclusively available to mediabistro.com AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

 

Most Popular FishbowlNY Stories for the Week

Courtesy: Patrick McMullan/nymag.com

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Nick Denton Defends Pathetic Fox News Mole Posts By Saying They Brought Traffic, April 17
  2. Hearst Taps Former BlogHer Exec as New Women’s Digital Ad Network Head, April 17
  3. The 2012 Pulitzer Prize Winners Announced, April 16
  4. The 2012 Time 100, April 18
  5. More Daily News Departures, April 13

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Hearst Turns 125

Hearst has a reason to celebrate. This week marks the media company’s 125th birthday.

It grew from a single San Francisco newspaper acquired by William Randolph Hearst in 1887 to a New York-based global operation with more than 20,000 employees.

Here are a few highlights from its history:

  • Good Housekeeping Research Institute
  • Launch of Cosmopolitan
  • Connecting viewers of WBAL in Baltimore to color TV in 1952
  • Launch of Motor
  • Invested in Pandora
  • Recent acquisition of 100 magazines (including ELLE) from Lagardère
  • Expansion into healthcare industry companies with the likes of First DataBank

CEO Frank A. Bennack, Jr. wrote a note looking back at Hearst’s history, fifty years of which he’s been a part of. Here are some excerpts:

In this very special year, there can be no more perfect connection between legacy and the future: Our revenue will be nearly equally split between print and electronic media, and digital revenue will approach the company’s total revenue in our centennial year, 1987.

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For the First Time, Hearst Hires a CTO

Times are a changing. And for Hearst, that means hiring its first chief technology officer.

Philip R. Wiser, a digital entrepreneur and former chief technology officer of Sony Corporation of America, will start February 1. Most recently, Wiser was the chairman and president of Sezmi Corporation, a provider of broadband-broadcast hybrid TV solutions that he co-founded in 2006.

“Phil’s been on the front lines of the digital convergence,” said Frank A. Bennack, Jr., CEO of Hearst Corporation. “His experience as chief technology officer of a major media company and building digital companies in two different fields — television and music — will certainly help our businesses grapple with the changing landscape and continue to provide the best media and information products possible.”

“Hearst has been pushing the envelope in the digital arena for some time and has been very successful in leveraging its products and brands through new channels,” Wiser said. “I see great future potential and I’m delighted to join Hearst to help accelerate its efforts and maximize digital market opportunities across the corporation.”

 

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