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Posts Tagged ‘Hearst:’

Hearst’s Troy Young is a Fan of Native Advertising

Troy Young, who was just named president of Hearst Magazines Digital Media, a new role at Hearst, is a fan of native advertising. In an interview with Ad Age, he said that every publisher was going to have to incorporate native ads in the future, and the main obstacle is making them appealing to readers:

There’s a lot to come on the native side, and I’m glad the market is rallying around the idea, but really it’s a natural evolution of doing a couple of things: Making the advertising fit more elegantly in the content experience, and making it more interesting and removing the friction from consuming it, which was always the problem with legacy advertising experience.

Now it’s about putting something back in for the user. Give them value or you’re dead. It’s a natural evolution. I think it’s all good and every publishing company is going to have to deal with it.

We’ve never read a native ad or a sponsored post. We honestly can’t see a time when we will. However, publishers have to make money, so they might as well try to make them interesting. To quote Seinfeld, good luck with all that.

Check out the full interview with Young here.

Zany Dr. Oz Rumored to Launch Magazine

Dr. Oz — America’s favorite wacky medical professional — is rumored to be launching a magazine. The New York Post reports that Oz is partnering with Hearst to debut a glossy later this year.

While both sides refused to comment on the plans, a source told the Post that a contract was “about 90 percent there.”

According to Oz, if you subscribe to the title and — at least once a month — rub the cover on your buttocks, you will lower your cholesterol.*

 

* — This, like various other Oz statements, has not been verified by factual evidence.

How to Tell If Your Company is Exploiting Its Interns

Sure, unpaid internships are the backbone of countless media and film companies in LA, but that doesn’t mean they’re all effective or even legal. Just look at Harper’s BazaarCharlie Rose and the movie Black Swan – all companies were hit with lawsuits over unpaid work by former interns.

So, avoid all the headaches by first re-evaluating your hiring process. ”Haphazardly hiring interns can be a huge waste of time for both the intern and the company,” said Marc Scoleri, co-founder and CEO of creativeinterns.com.

Instead, think of the internship as an investment and plan accordingly. “An interview and discussion about the candidates’ skills, future plans and career interests will help clarify if the candidate will be a good match — and possibly a future employee,” he said.

For more tips on developing a mutually beneficial program, check out 7 Things That Are Ruining Your Company’s Internship Program.

ag_logo_medium.gifThis article is exclusively available to mediabistro.com AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

 

Most Popular FishbowlNY Stories for the Week

Courtesy: Patrick McMullan/nymag.com

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Nick Denton Defends Pathetic Fox News Mole Posts By Saying They Brought Traffic, April 17
  2. Hearst Taps Former BlogHer Exec as New Women’s Digital Ad Network Head, April 17
  3. The 2012 Pulitzer Prize Winners Announced, April 16
  4. The 2012 Time 100, April 18
  5. More Daily News Departures, April 13

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Hearst Turns 125

Hearst has a reason to celebrate. This week marks the media company’s 125th birthday.

It grew from a single San Francisco newspaper acquired by William Randolph Hearst in 1887 to a New York-based global operation with more than 20,000 employees.

Here are a few highlights from its history:

  • Good Housekeeping Research Institute
  • Launch of Cosmopolitan
  • Connecting viewers of WBAL in Baltimore to color TV in 1952
  • Launch of Motor
  • Invested in Pandora
  • Recent acquisition of 100 magazines (including ELLE) from Lagardère
  • Expansion into healthcare industry companies with the likes of First DataBank

CEO Frank A. Bennack, Jr. wrote a note looking back at Hearst’s history, fifty years of which he’s been a part of. Here are some excerpts:

In this very special year, there can be no more perfect connection between legacy and the future: Our revenue will be nearly equally split between print and electronic media, and digital revenue will approach the company’s total revenue in our centennial year, 1987.

Read more

For the First Time, Hearst Hires a CTO

Times are a changing. And for Hearst, that means hiring its first chief technology officer.

Philip R. Wiser, a digital entrepreneur and former chief technology officer of Sony Corporation of America, will start February 1. Most recently, Wiser was the chairman and president of Sezmi Corporation, a provider of broadband-broadcast hybrid TV solutions that he co-founded in 2006.

“Phil’s been on the front lines of the digital convergence,” said Frank A. Bennack, Jr., CEO of Hearst Corporation. “His experience as chief technology officer of a major media company and building digital companies in two different fields — television and music — will certainly help our businesses grapple with the changing landscape and continue to provide the best media and information products possible.”

“Hearst has been pushing the envelope in the digital arena for some time and has been very successful in leveraging its products and brands through new channels,” Wiser said. “I see great future potential and I’m delighted to join Hearst to help accelerate its efforts and maximize digital market opportunities across the corporation.”

 

‘Cubes’ Takes a VIP Tour of Hearst Tower

In this episode of “Cubes,” we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

Cubes Takes a VIP Tour of Hearst Tower

In this episode of Cubes, we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

Hearst Reaches Deal with Apple, but Conde Nast Looks to Strike First

Late yesterday afternoon, The Wall Street Journal reported that Hearst had finally struck a deal with Apple for subscriptions on the iPad. Starting with the July issues of Esquire, Popular Mechanics and O, The Oprah Magazine, consumers can begin to subscribe with the Apple system for for $1.99 per month, or $19.99 a year.

Getting Hearst to cave was obviously a big win for Apple, so Steve Jobs was surely smiling somewhere.

Then, not long after this news broke, rumors started to swirl that Conde Nast was going to beat Hearst to the punch by releasing its titles via Apple’s subscription system before Hearst could.

Read more

HGTV to Launch Magazine with Hearst

HGTV is partnering with Hearst to test a new lifestyle magazine based on the cable channel, according to Broadcast & Cable. HGTV Magazine will feature similar content to the network’s on-air shows, including tips about real estate, decorating, home renovation, gardening, entertaining, and food.

The parent of HGTV, Scripps Networks Interactive, already works with Hearst on Food Network Magazine.

The first test issue will arrive at newsstands in October, with a second planned for January 2012. Depending on the success of these two test issues, Hearst and HGTV will decide if HGTV Magazine should have a full-scale launch. (We hope it does! FishbowlNY is a major fan of HGTV, in particular, its affinity for vessel sinks).

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