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Posts Tagged ‘Hemispheres’

Hemispheres is More Than Just a Travel Magazine

Hemispheres-articleIf you’re a regular consumer of our How To Pitch series, you’ve noticed whether the publication is niche or general interest, regional or national, the common thread of late has been that editors want pitches that center on a compelling narrative.

United Airlines’ in-flight mag Hemispheres is no different. Don’t think that because this magazine can be found on the back of your fellow passenger’s seat, rather than your mailbox, that the focus is on what to see and where to eat once the plane lands. If you want to stand out among the big names this magazine draws, make sure what you’re pitching promises to be a good read:

Considering Hemispheres‘ reach to more than 12 million fliers each month, the magazine’s broad focus is imperative, as is the commitment to journalistic excellence that has attracted big-name writers like David Carr, reporter/columnist for The New York Times, and Tom Chiarella, fiction editor of Esquire. In the end, though, it all comes down to the story. “We’re looking for great narratives that, yes, do have a strong sense of place,” adds [editor-in-chief  Jordan Heller]. “But first and foremost, [they] make for a great narrative.”

For more, including which sections are suited for on-spec submissions, read: How To Pitch: Hemispheres

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Send ‘Informative, Well-Reported’ Pieces to Hemispheres

United’s in-flight magazine Hemispheres is not your everyday travel mag. Its list of contributors boasts high-profile bylines like David Carr of The New York Times and Tom Chiarella of Esquire. Don’t worry though, most of its content is written by freelancers, and editor-in-chief Joe Keohane is open to quality pitches: “If the story’s good and the writing’s good, I don’t care about the name,” he said.

What separates Hemispheres from the rest of the magazines in your front seat pocket is its focus on general interest topics. Twelve million fliers a month get their hands on it, so travel takes a back seat to topics that will appeal to a broad range of readers. They must be “informative, well-reported, well-written and interesting to a general audience,” said Keohane.

For more information on what to pitch and who to contact, read How To Pitch: Hemispheres [sub req'd]

Maer Roshan to

biz034a.jpgThe Radar refugees are resurfacing. Aaron Gell signed on as editor-in-chief of Hemispheres. Choire Sicha, Alex Balk and David Cho launched And now Maer Roshan, the man at the top of the thrice-failed magazine, has a new full-time gig. Buried at the bottom of Keith Kelly‘s column today comes the news that Roshan will join as editor.

The Week, brought to the United States by Felix Dennis after the magazine was a huge hit in England, saw its ad pages jump 42 percent in the first quarter of 2009 (or 19 percent, depending on your source). Given the struggles of other newsweeklies, Roshan looks to be in a good situation.